tinted brow gel
Worth a lookShows low returns (0.4%), but a deep review moat (19,033 avg reviews) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Market size
Good$522K$522K/yr · 764K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$3.26–$30.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.41avg listing price — sweet spot $15–$100
Growth
Bad-3.2%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Review moat
Bad19,032.76avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, tinted brow gel is a $522K/yr Amazon United States market (764K searches/yr). The top 5 brands hold 92% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
tinted brow gel market data
- Units sold / yr
- 50K–60K
- avg 2,000–2,500/product
- Revenue / yr
- $471K–$565K
- units × avg price
- Conversion rate
- 7.3%
- Avg BSR
- #68
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 68%
- Out of stock
- 0.0%
- Avg brand age
- 46 months
- Avg seller age
- 131 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
111
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
58%
Top 20: 94%
Open market
6%
- e.l.f.68%
- NYX PROFESSIONAL MAKEUP10%
- MAYBELLINE8%
- Anastasia Beverly Hills4%
- Benefit2%
- L.A. COLORS2%
- Open — no brand owns it (4 brands, 6%)
Demand
Weekly Amazon search volume, last 49 weeks — -3.2% search growth over the last 90 days.Top tinted brow gel search terms
- tinted brow gel117K/yr
- elf eyebrow92K/yr
- elf brow78K/yr
- eye brow gel brown77K/yr
- tinted eyebrow gel57K/yr
- eyebrow gel brown45K/yr
- brow gel brown40K/yr
- elf wow brow gel32K/yr
- brow gel tint26K/yr
- eyebrow gel tint33K/yr
Top tinted brow gel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
e.l.f. Wow Brow Gel Volumizing Buildable Wax-Gel Hybrid Creates Full Voluminous-Looking Brows Locks Brow Hairs In Place Neutral Brown
e.l.f.$5.734.4★14,581 rev
e.l.f. Wow Brow Gel Volumizing Buildable Wax-Gel Hybrid Creates Full Voluminous-Looking Brows Locks Brow Hairs In Place Brunette
e.l.f.$5.714.4★14,581 rev
NYX PROFESSIONAL MAKEUP The Brow Glue Extreme Hold Tinted Eyebrow Gel - Dark Brown
NYX PROFESSIONAL MAKEUP$9.444.4★36,161 rev
e.l.f. Wow Brow Gel Volumizing Buildable Wax-Gel Hybrid Creates Full Voluminous-Looking Brows Locks Brow Hairs In Place Taupe
e.l.f.$5.754.4★14,581 rev
e.l.f. Instant Lift Brow Pencil Dual-Ended Precision Brow Pencils For Shaping & Defining Eyebrows Vegan & Cruelty-Free Neutral Brown 2-Pack
e.l.f.$5.774.6★4,449 rev
Newest
by launch date
Thrive Causemetics Instant Brow Fix Semi-Permanent Eyebrow Gel Waterproof Tinted Eye Brow Gel with Vitamin B5 Smudge-Proof Long Lasting Definition Vegan & Cruelty Free Audrey (Medium Brown)
Thrive Causemetics$30.541,620 rev
tarte busy gal tinted brow gel 3-in-1 Waterproof Longwear Eyebrow Gel to Shape Tint & Set Brows Infused with Vitamin E Vegan & Cruelty-Free full size med brown
tarte$23.24249 rev
Maybelline Super Lock Brow Glue Eyebrow Gel Lightweight and Waterproof Tinted Brow Gel For Up To 24HR Hold Deep Brown 1 Count
MAYBELLINE$9.656,474 rev
Maybelline Super Lock Brow Glue Eyebrow Gel Lightweight and Waterproof Tinted Brow Gel For Up To 24HR Hold Medium Brown 1 Count
MAYBELLINE$9.646,474 rev
Anastasia Beverly Hills Mini Volumizing Tinted Brow Gel - Travel-Size Lightweight Buildable Brow Gel for Natural Tint Fullness & Definition with Up to 24-Hour Long Wear
Anastasia Beverly Hills$13.34490 rev
Trending
90-day click momentumThrive Causemetics Instant Brow Fix Semi-Permanent Eyebrow Gel Waterproof Tinted Eye Brow Gel with Vitamin B5 Smudge-Proof Long Lasting Definition Vegan & Cruelty Free Audrey (Medium Brown)
Thrive Causemetics$30.544.1★
Anastasia Beverly Hills Mini Volumizing Tinted Brow Gel - Travel-Size Lightweight Buildable Brow Gel for Natural Tint Fullness & Definition with Up to 24-Hour Long Wear
Anastasia Beverly Hills$13.344.1★
e.l.f. Instant Lift Brow Pencil Dual-Ended Precision Brow Pencils For Shaping & Defining Eyebrows Vegan & Cruelty-Free Neutral Brown 2-Pack
e.l.f.$5.774.6★
e.l.f. Lock On Liner And Brow Cream Sculpts & Defines Eyebrows Vegan & Cruelty-Free Light Brown
e.l.f.$5.684.5★
NYX PROFESSIONAL MAKEUP The Brow Glue Extreme Hold Tinted Eyebrow Gel - Dark Brown
NYX PROFESSIONAL MAKEUP$9.444.4★
What buyers say about tinted brow gel
What buyers praise and complain about, mined from review topics.What buyers love
“love the shade”
“Amazing value”
“Good Product & Affordable”
“easy to apply”
“And the mascara is great too”
“Smooth Application”
“It stays all day”
“As described”
“Goes on well”
“They are soft”
What buyers complain about
“not the correct color”
“Broke easily”
“Very Dry”
“Too expensive”
“quality for cheap”
“Did not work”
“it's quite big”
“difficult to apply”
“Glue residue”
“It doesn't go on thick or clumpy”
Top return reasons
Common questions
- Is tinted brow gel profitable to sell on Amazon United States?
- The niche generates $522K/yr across 25 tracked products. 90-day search growth is -3.2%. Flapen's verdict: Worth a look (50/100).
- How competitive is the tinted brow gel niche?
- 10 brands and 111 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in tinted brow gel?
- Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 0.4%.
- What does it cost to enter the tinted brow gel niche?
- Listings span $3.26–$30.54; the average listing price is $9.41 (sweet spot $15–$100). The average incumbent carries 19,033 reviews — the moat a new listing must climb.