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Tinted Brow Gel

Maybe

An estimated 0.4% of orders come back. But the average product has 19,033 reviews to catch up to, so Tinted Brow Gel is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$522K/yr764K searches / yr
90-day growth
-3.2%search demand this quarter
Competition
58%top-5 click share · 10 brands · 111 sellers

Flapen Score

Tinted Brow Gel against its category

The dotted line is the Beauty & Personal Care average. Past it, Tinted Brow Gel is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tinted Brow Gel market on Amazon at a glance

Shoppers on Amazon United States searched for Tinted Brow Gel 764K times last year and spent an estimated $522K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Mar. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 764K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $522K a year.

Searches, last 12 months
764K
Growth, 90 days vs prior 90
-3.2%
Conversion, latest week
7.3%
Market size, estimated
$522Ka year
Peak month
January2.1× the quietest month
Top search term
tinted brow gel117K searches a year

02 · Price

A sale here is worth $9.41.

Listings sell for $9.41 on average, from $3.26 to $30.54. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At $9.41 that is $19K to $24K a year per listing.

Average price
$9.41under the $15 to $100 sweet spot
Price range
$3.26–$30.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
2,000–2,500
Revenue per listing a year
$19K–$24K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #68 within Eyes. It carries 19,033 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#68in Eyes
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
19,033per listing
Listings tracked
25

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Tinted Brow Gel products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.

$0$52K$104K$157K$209K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

111

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

58%

Top 20: 94%

Open market

6%

  • e.l.f.68%
  • NYX PROFESSIONAL MAKEUP10%
  • MAYBELLINE8%
  • Anastasia Beverly Hills4%
  • Benefit2%
  • L.A. COLORS2%
  • Open — no brand owns it (4 brands, 6%)

Demand

Tinted Brow Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Spike '26AugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Mar · busiest ÷ quietest = 2.1×

Search terms

Top Tinted Brow Gel search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • tinted brow gel117K/yr
  • elf eyebrow92K/yr
  • elf brow78K/yr
  • eye brow gel brown77K/yr
  • tinted eyebrow gel57K/yr
  • eyebrow gel brown45K/yr
  • brow gel brown40K/yr
  • elf wow brow gel32K/yr
  • brow gel tint26K/yr
  • eyebrow gel tint33K/yr

Reviews and returns

What reviews say buyers love and hate about Tinted Brow Gel

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Color”
15%of negative reviews mention “Color”
0.4%of orders come back
“not the correct color”
A buyer, on “Color”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Tinted Brow Gel questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data