Tinted Body Lotion
MaybeBuyers convert on 18.9% of searches. But the top 5 brands take 100% of clicks, so Tinted Body Lotion is a Maybe.
- Flapen Score
- 59 / 100Top 10% of 10,978 Beauty & Personal Care niches · +11 vs the category median of 4859
- Market size
- $2.1M/yr853K searches / yr
- 90-day growth
- +43.4%search demand this quarter
- Competition
- 64%top-5 click share · 1 brands · 39 sellers
Flapen Score
Tinted Body Lotion against its category
The dotted line is the Beauty & Personal Care average. Past it, Tinted Body Lotion is stronger. Inside it, weaker.
Market
The Tinted Body Lotion market on Amazon at a glance
Shoppers on Amazon United States searched for Tinted Body Lotion 853K times last year and spent an estimated $2.1M. One brand takes every click. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 18.9% of those searches ended in a purchase.
Shoppers searched for this 853K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.9% of those searches ended in a purchase. Searches in the last 90 days moved +43.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.1M a year.
- Searches, last 12 months
- 853K
- Growth, 90 days vs prior 90
- +43.4%
- Conversion, latest week
- 18.9%
- Market size, estimated
- $2.1Ma year
- Peak month
- May4.7× the quietest month
- Top search term
- jergens natural glow fair to medium257K searches a year
02 · Price
A sale here is worth $12.92.
Listings sell for $12.92 on average, from $9.48 to $19.46. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 8,000 to 10,000 of them. At $12.92 that is $103K to $129K a year per listing.
- Average price
- $12.92under the $15 to $100 sweet spot
- Price range
- $9.48–$19.46
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- $103K–$129K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #60 within Lotions. It carries 11,892 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #60in Lotions
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 11,892per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Tinted Body Lotion products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Jergens Natural Glow +Firming Self Tanner Body Lotion Fair to Medium Skin Tone Sunless Tanning Moisturizer with Collagen and Elastin. Helps to Visibly Reduce Cellulite 7.5 Fl Oz
- Price
- $10.22
- Rating
- 4.5/5
- Reviews
- 22,584
- Age
- 18y ago

Jergens Natural Glow Hydra Gel Moisturizer Gradual Tanning Lotion with Hyaluronic Acid Hydrating Tanning Gel Fragrance-Free Self Tanner Fair to Medium Skin Tone 8.3 Fl Oz
- Price
- $13.33
- Rating
- 4.5/5
- Reviews
- 859
- Age
- 1y ago

Jergens Natural Glow + Firming Daily Moisturizer Medium to Tan Skin Tones 7.5oz
- Price
- $9.48
- Rating
- 4.6/5
- Reviews
- 17,090
- Age
- 19y ago

Jergens Natural Glow Self Tanner Body Lotion Sunless Tanning Fair to Medium Skin Tone Daily Moisturizer with Coconut Oil Vitamin E and Antioxidants 7.5 Oz
- Price
- $10.34
- Rating
- 4.5/5
- Reviews
- 4,086
- Age
- 22y ago

Jergens Natural Glow Instant Sun Body Mousse Self Tanner for Deep Bronze Tan Sunless Tanning Body Bronzer for Natural Looking Color Instantly 6 Oz
- Price
- $13.18
- Rating
- 4.4/5
- Reviews
- 32,261
- Age
- 11y ago
Trending
estimated 90-day click momentum
Jergens Natural Glow Self Tanner Body Lotion Sunless Tanning Fair to Medium Skin Tone Daily Moisturizer with Coconut Oil Vitamin E and Antioxidants 7.5 Oz Pack of 2
- Price
- $18.71
- Rating
- 4.5/5
- Reviews
- 4,086
- Age
- 3y ago

Jergens Natural Glow Hydra Gel Moisturizer Gradual Tanning Lotion with Hyaluronic Acid Hydrating Tanning Gel Fragrance-Free Self Tanner Fair to Medium Skin Tone 8.3 Fl Oz
- Price
- $13.33
- Rating
- 4.5/5
- Reviews
- 859
- Age
- 1y ago

Jergens Natural Glow Hydra Gel Moisturizer Gradual Tanning Lotion with Hyaluronic Acid Hydrating Tanning Gel Fragrance-Free Self Tanner Medium to Deep Skin Tones 8.3 Fl Oz
- Price
- $13.23
- Rating
- 4.5/5
- Reviews
- 777
- Age
- 1y ago

Jergens Natural Glow +Firming Self Tanner Body Lotion Medium to Deep Skin Tone Sunless Tanning Moisturizer with Collagen and Elastin Helps to Visibly Reduce Cellulite 7.5 Oz Pack of 2
- Price
- $18.97
- Rating
- 4.6/5
- Reviews
- 2,197
- Age
- 5y ago

Jergens Natural Gradual Glow Bundle Pack: Daily Moisturizer +Firming 7.5fl oz and SPF20 Face Moisturizer 2fl oz Fair to Medium
- Price
- $12.62
- Rating
- 4.5/5
- Reviews
- 782
- Age
- 3y ago
Newest
by launch date
Jergens Natural Glow Hydra Gel Moisturizer Gradual Tanning Lotion with Hyaluronic Acid Hydrating Tanning Gel Fragrance-Free Self Tanner Fair to Medium Skin Tone 8.3 Fl Oz
- Price
- $13.33
- Rating
- 4.5/5
- Reviews
- 859
- Age
- 1y ago

Jergens Natural Glow Hydra Gel Moisturizer Gradual Tanning Lotion with Hyaluronic Acid Hydrating Tanning Gel Fragrance-Free Self Tanner Medium to Deep Skin Tones 8.3 Fl Oz
- Price
- $13.23
- Rating
- 4.5/5
- Reviews
- 777
- Age
- 1y ago

Jergens Natural Glow Self Tanner Body Lotion Sunless Tanning Fair to Medium Skin Tone Daily Moisturizer with Coconut Oil Vitamin E and Antioxidants 7.5 Oz Pack of 2
- Price
- $18.71
- Rating
- 4.5/5
- Reviews
- 4,086
- Age
- 3y ago

Jergens Natural Gradual Glow Bundle Pack: Daily Moisturizer +Firming 7.5fl oz and SPF20 Face Moisturizer 2fl oz Fair to Medium
- Price
- $12.62
- Rating
- 4.5/5
- Reviews
- 782
- Age
- 3y ago

Jergens Natural Glow Instant Sun Body Mousse Self Tanner for Ultra Deep Bronze Tan Sunless Tanning Body Bronzer Natural Looking Fake Tan 6 Oz
- Price
- $13.09
- Rating
- 4.4/5
- Reviews
- 32,261
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
1 flat
Sellers
39
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 100%
Open market
0%
- Jergens100%
Demand
Tinted Body Lotion search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 4.7×
Search terms
Top Tinted Body Lotion search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- jergens natural glow fair to medium257K/yr
- jergens self tanner160K/yr
- jergens natural glow162K/yr
- jergens tanning lotion83K/yr
- dove gradual tanning lotion42K/yr
- jergens self tanning lotion24K/yr
- tinted body lotion17K/yr
- dove tanning lotion25K/yr
- jergens glow15K/yr
- jergens wet skin self tanner12K/yr
Reviews and returns
What reviews say buyers love and hate about Tinted Body Lotion
We read the reviews and the return reasons for every product selling here.
“darker than it says”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tinted Body Lotion questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









