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Tinted Body Lotion

Maybe

Buyers convert on 18.9% of searches. But the top 5 brands take 100% of clicks, so Tinted Body Lotion is a Maybe.

Flapen Score
59
59 / 100
Top 10% of 10,978 Beauty & Personal Care niches · +11 vs the category median of 48
Market size
$2.1M/yr853K searches / yr
90-day growth
+43.4%search demand this quarter
Competition
64%top-5 click share · 1 brands · 39 sellers

Flapen Score

Tinted Body Lotion against its category

The dotted line is the Beauty & Personal Care average. Past it, Tinted Body Lotion is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tinted Body Lotion market on Amazon at a glance

Shoppers on Amazon United States searched for Tinted Body Lotion 853K times last year and spent an estimated $2.1M. One brand takes every click. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 18.9% of those searches ended in a purchase.

Shoppers searched for this 853K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.9% of those searches ended in a purchase. Searches in the last 90 days moved +43.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.1M a year.

Searches, last 12 months
853K
Growth, 90 days vs prior 90
+43.4%
Conversion, latest week
18.9%
Market size, estimated
$2.1Ma year
Peak month
May4.7× the quietest month
Top search term
jergens natural glow fair to medium257K searches a year

02 · Price

A sale here is worth $12.92.

Listings sell for $12.92 on average, from $9.48 to $19.46. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 8,000 to 10,000 of them. At $12.92 that is $103K to $129K a year per listing.

Average price
$12.92under the $15 to $100 sweet spot
Price range
$9.48–$19.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
125K–150K
Units per listing a year
8,000–10,000
Revenue per listing a year
$103K–$129K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #60 within Lotions. It carries 11,892 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#60in Lotions
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
11,892per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Tinted Body Lotion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

1 flat

Sellers

39

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Tinted Body Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 4.7×

Search terms

Top Tinted Body Lotion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jergens natural glow fair to medium257K/yr
  • jergens self tanner160K/yr
  • jergens natural glow162K/yr
  • jergens tanning lotion83K/yr
  • dove gradual tanning lotion42K/yr
  • jergens self tanning lotion24K/yr
  • tinted body lotion17K/yr
  • dove tanning lotion25K/yr
  • jergens glow15K/yr
  • jergens wet skin self tanner12K/yr

Reviews and returns

What reviews say buyers love and hate about Tinted Body Lotion

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Color”
20%of negative reviews mention “Color”
0.6%of orders come back
“darker than it says”
A buyer, on “Color”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Tinted Body Lotion questions

Answered from the same tracked data.