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Tiktok Perfume

Fail

The top 5 brands take 100% of clicks, so Tiktok Perfume is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$2.1M/yr1.4M searches / yr
90-day growth
-2.9%search demand this quarter
Competition
77%top-5 click share · 2 brands · 5 sellers

Flapen Score

Tiktok Perfume against its category

The dotted line is the Beauty & Personal Care average. Past it, Tiktok Perfume is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tiktok Perfume market on Amazon at a glance

Shoppers on Amazon United States searched for Tiktok Perfume 1.4M times last year and spent an estimated $2.1M. All 2 brands take every click. Demand peaks in Jul–Sep–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.1M a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
-2.9%
Conversion, latest week
4.4%
Market size, estimated
$2.1Ma year
Peak month
December28.3× the quietest month
Top search term
sol de janeiro 62843K searches a year

02 · Price

A sale here is worth $34.05.

Listings sell for $34.05 on average, from $20.96 to $69.13. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 6,000 to 8,000 of them. At $34.05 that is $204K to $272K a year per listing.

Average price
$34.05inside the $15 to $100 sweet spot
Price range
$20.96–$69.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
6,000–8,000
Revenue per listing a year
$204K–$272K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Women's. It carries 15,445 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#42in Women's
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
15,445per listing
Listings tracked
13

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top Tiktok Perfume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Brand 190%
  • Brand 210%

Demand

Tiktok Perfume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1.3M750KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Sep, Oct, Nov, Dec · busiest ÷ quietest = 28.3×

Search terms

Top Tiktok Perfume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sol de janeiro 62843K/yr
  • sttes70K/yr
  • sttes brazilian perfume 60299K/yr
  • cheirosa 6252K/yr
  • brazilian perfume75K/yr
  • brazilian crush 6232K/yr
  • sol de janeiro 62 perfume24K/yr
  • 62 perfume23K/yr
  • sol de janeiro cheirosa 62 hair & body fragrance mist4K/yr
  • 62 sol de janeiro perfume75K/yr

Reviews and returns

What reviews say buyers love and hate about Tiktok Perfume

We read the reviews and the return reasons for every product selling here.

68%of positive reviews mention “Smell”
37%of negative reviews mention “Smell”
0.2%of orders come back
“Smells weird”
A buyer, on “Smell”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Tiktok Perfume questions

Answered from the same tracked data.