tiktok perfume
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Incredible$2.1M$2.1M/yr · 1.4M searches
Avg price
Incredible$34.05avg listing price — sweet spot $15–$100
Price range
Incredible$20.96–$69.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-2.9%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Review moat
Bad15,445.08avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, tiktok perfume is a $2.1M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Sep–Oct–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
tiktok perfume market data
- Units sold / yr
- 60K–80K
- avg 6,000–8,000/product
- Revenue / yr
- $2.0M–$2.7M
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #42
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 46 months
- Avg seller age
- 136 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- Sol de Janeiro90%
- Sttes10%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.9% search growth over the last 90 days.Peak months: Jul, Sep, Oct, Nov, Dec · busiest ÷ quietest = 28.3×
Top tiktok perfume search terms
- sol de janeiro 62843K/yr
- sttes70K/yr
- sttes brazilian perfume 60299K/yr
- cheirosa 6252K/yr
- brazilian perfume75K/yr
- brazilian crush 6232K/yr
- sol de janeiro 62 perfume24K/yr
- 62 perfume23K/yr
- sol de janeiro cheirosa 62 hair & body fragrance mist4K/yr
- 62 sol de janeiro perfume75K/yr
Top tiktok perfume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SOL DE JANEIRO Brazilian Crush Cheirosa 62 Hair & Body Fragrance Mist 240mL/8 fl oz
Sol de Janeiro$34.194.7★52,449 rev
Sol de Janeiro Cheirosa 62 Hair & Body Fragrance Mist Travel Size 90mL/3.0 fl oz.
Sol de Janeiro$24.504.7★52,449 rev
Sttes Perfume 02# Irresistible Sunshine for Women - Pistachio Vanilla & Salted Caramel Eau de Perfume 100ml (3.4fl oz) Sweet Gourmand Caramel Vanilla Fragrance (Evolution of 602)
Sttes$20.964.2★3,110 rev
Sol de Janeiro Bum Bum Jet Set
Sol de Janeiro$30.124.7★19,389 rev
Sol de Janeiro Jelly Perfume Balm Solid Fragrance Perfume Stick (Cheirosa 62)
Sol de Janeiro$25.604.0★222 rev
Newest
by launch dateSol de Janeiro Jelly Perfume Balm Solid Fragrance Perfume Stick (Cheirosa 62)
Sol de Janeiro$25.60222 rev
Sol de Janeiro Body Badalada Vanilla Lotion | Vitamin-Infused Body Lotion | Cheirosa 62 Fragrance | 13.5 fl oz.
Sol de Janeiro$27.60827 rev
SOL DE JANEIRO Cheirosa 62 Hair & Body Fragrance Mist Refill 240mL/8 fl oz
Sol de Janeiro$30.87693 rev
Sol de Janeiro Cheirosa Hair & Body Fragrance Mist Full Size and Travel Size Set - Home and Away Bundle - 8.1 & 3 fl oz Duo (Cheirosa 62)
Sol de Janeiro$58.09125 rev
Sttes Perfume 02# Irresistible Sunshine for Women - Pistachio Vanilla & Salted Caramel Eau de Perfume 100ml (3.4fl oz) Sweet Gourmand Caramel Vanilla Fragrance (Evolution of 602)
Sttes$20.963,110 rev
Trending
90-day click momentumSol de Janeiro Jelly Perfume Balm Solid Fragrance Perfume Stick (Cheirosa 62)
Sol de Janeiro$25.604.0★
Sol de Janeiro Bum Bum Firmeza Body Oil - Stretch Mark Oil
Sol de Janeiro$48.114.7★
Sol de Janeiro Body Badalada Vanilla Lotion | Vitamin-Infused Body Lotion | Cheirosa 62 Fragrance | 13.5 fl oz.
Sol de Janeiro$27.604.7★
Sol de Janeiro Cheirosa 62 Perfume | Eau de Parfum | 8mL/0.27 oz.
Sol de Janeiro$26.254.6★
Sol de Janeiro Perfume Cheirosa 62 Eau de Parfum 50mL/1.69 oz.
Sol de Janeiro$69.134.6★
What buyers say about tiktok perfume
What buyers praise and complain about, mined from review topics.What buyers love
“Intoxicating fragrance”
“Good price”
“Good quality”
“leaves my skin soft”
“super hydrating”
“other than that the Longevity is actually pretty decent”
“Cute bottle nice size”
“Exactly as advertised”
“easy to use”
“absorbs very well”
What buyers complain about
“Smells weird”
“it breaks easily”
“expensive”
“Really big”
“Not much moisturizing”
“sticky substance :/”
“Not as good as”
“Looks can be deceiving”
“Does Nothing”
“Not the same creamy consistency as before”
Top return reasons
Common questions
- Is tiktok perfume profitable to sell on Amazon United States?
- The niche generates $2.1M/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.9%. Flapen's verdict: Skip it (49/100).
- How competitive is the tiktok perfume niche?
- 2 brands and 5 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in tiktok perfume?
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.2%.
- When does demand for tiktok perfume peak?
- Demand peaks in Jul–Sep–Oct–Nov–Dec; the busiest month runs 28.3× the quietest.
- What does it cost to enter the tiktok perfume niche?
- Listings span $20.96–$69.13; the average listing price is $34.05 (sweet spot $15–$100). The average incumbent carries 15,445 reviews — the moat a new listing must climb.