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Tik Tok Shop Items

Fail

The top 5 brands take 98% of clicks, so Tik Tok Shop Items is a Fail.

Flapen Score
28
28 / 100
Ranks 10,755 of 10,978 Beauty & Personal Care niches · −20 vs the category median of 48
Market size
$41K/yr277K searches / yr
90-day growth
-24.7%search demand this quarter
Competition
91%top-5 click share · 6 brands · 12 sellers

Flapen Score

Tik Tok Shop Items against its category

The dotted line is the Beauty & Personal Care average. Past it, Tik Tok Shop Items is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tik Tok Shop Items market on Amazon at a glance

Shoppers on Amazon United States searched for Tik Tok Shop Items 277K times last year and spent an estimated $41K. The top 5 brands take 98% of clicks. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 277K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -24.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
277K
Growth, 90 days vs prior 90
-24.7%
Conversion, latest week
0.9%
Market size, estimated
$41Ka year
Top search term
dumb ways to die28K searches a year

02 · Price

A sale here is worth $16.90.

Listings sell for $16.90 on average, from $10.63 to $23.96. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At $16.90 that is $8K to $13K a year per listing.

Average price
$16.90inside the $15 to $100 sweet spot
Price range
$10.63–$23.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
500–750
Revenue per listing a year
$8K–$13K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #842 within Polishes & Scrubs. It carries 6,135 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#842in Polishes & Scrubs
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
6,135per listing
Listings tracked
8

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Tik Tok Shop Items products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

12

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Brand 155%
  • Brand 230%
  • Brand 35%
  • Brand 44%
  • Brand 52%
  • Brand 62%

Demand

Tik Tok Shop Items search demand

Weekly searches over the year. Pick a range.

4K3KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Tik Tok Shop Items search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dumb ways to die28K/yr
  • as seen on tiktok39K/yr
  • tik tok shop items38K/yr
  • viral tiktok products17K/yr
  • tiktok viral13K/yr
  • tiktok shop items20K/yr
  • trending on tiktok10K/yr
  • dumb ways to die card game14K/yr
  • viral on tiktok products7K/yr
  • viral on tiktok9K/yr

Reviews and returns

What reviews say buyers love and hate about Tik Tok Shop Items

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
9%of negative reviews mention “Functionality-Overall”
2.0%of orders come back
“Doesn't do anything”
A buyer, on “Functionality-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Tik Tok Shop Items questions

Answered from the same tracked data.