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Tik Tok

Fail

The top 5 brands take 100% of clicks, so Tik Tok is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$81K/yr48K searches / yr
90-day growth
+5.2%search demand this quarter
Competition
97%top-5 click share · 2 brands · 3 sellers

Flapen Score

Tik Tok against its category

The dotted line is the Beauty & Personal Care average. Past it, Tik Tok is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tik Tok market on Amazon at a glance

Shoppers on Amazon United States searched for Tik Tok 48K times last year and spent an estimated $81K. All 2 brands take every click. Demand peaks in Jul–Aug–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
+5.2%
Conversion, latest week
5.9%
Market size, estimated
$81Ka year
Peak month
August9.8× the quietest month
Top search term
sugardoh26K searches a year

02 · Price

A sale here is worth $28.86.

Listings sell for $28.86 on average, from $10.97 to $41.69. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At $28.86 that is $7K to $14K a year per listing.

Average price
$28.86inside the $15 to $100 sweet spot
Price range
$10.97–$41.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
$7K–$14K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #30 within Women's. It carries 711 reviews at 3.88 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
10.3%
Average rank
#30in Women's
Average rating
3.88 starsAmazon United States average 4.42 stars
Average reviews
711per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Tik Tok products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

2 rising

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 197%
  • Brand 23%
  • Open — no brand owns it (0%)

Demand

Tik Tok search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Nov · busiest ÷ quietest = 9.8×

Search terms

Top Tik Tok search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sugardoh26K/yr
  • sugardoh sugar wax10K/yr
  • sugar doh8K/yr
  • sugar dough wax3K/yr
  • sugardoh waxing kit169/yr

Reviews and returns

What reviews say buyers love and hate about Tik Tok

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Ease Of Use”
26%of negative reviews mention “Ease Of Use”
0.8%of orders come back
“Difficult to use”
A buyer, on “Ease Of Use”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Tik Tok questions

Answered from the same tracked data.