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Tighten Hooded Eyelids

Fail

Demand is soft, at -39.0% this quarter, so Tighten Hooded Eyelids is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$104K/yr68K searches / yr
90-day growth
-39.0%search demand this quarter
Competition
57%top-5 click share · 17 brands · 581 sellers

Flapen Score

Tighten Hooded Eyelids against its category

The dotted line is the Beauty & Personal Care average. Past it, Tighten Hooded Eyelids is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tighten Hooded Eyelids market on Amazon at a glance

Shoppers on Amazon United States searched for Tighten Hooded Eyelids 68K times last year and spent an estimated $104K. The top 5 brands take 83% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -39.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $104K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-39.0%
Conversion, latest week
6.4%
Market size, estimated
$104Ka year
Top search term
derma e eye cream15K searches a year

02 · Price

A sale here is worth $23.76.

Listings sell for $23.76 on average, from $10.05 to $63.36. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $23.76 that is $2K to $6K a year per listing.

Average price
$23.76inside the $15 to $100 sweet spot
Price range
$10.05–$63.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

61% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #507 within Eyes. It carries 1,661 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
96%
Out of stock, average day
3.9%
Average rank
#507in Eyes
Average rating
4.03 starsAmazon United States average 4.42 stars
Average reviews
1,661per listing
Listings tracked
28

04 · Newcomers

4 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
4Amazon's first-year sales bar
Average brand age
55 months

Products

Top Tighten Hooded Eyelids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

581

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

57%

Top 20: 93%

Open market

15%

  • Brand 160%
  • Brand 212%
  • Brand 35%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (11 brands, 15%)

Search terms

Top Tighten Hooded Eyelids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • derma e eye cream15K/yr
  • dual eye cream7K/yr
  • instant hooded eye lift6K/yr
  • tighten hooded eyelids20K/yr
  • avon eye cream5K/yr
  • derma e stem cell eye lifting treatment3K/yr
  • lid lift4K/yr
  • droopy eyelid lifter device3K/yr
  • get rid of hooded eyelids5K/yr

Reviews and returns

What reviews say buyers love and hate about Tighten Hooded Eyelids

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Functionality-Overall”
2.7%of orders come back
“DOESN'T WORK”
A buyer, on “Functionality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Tighten Hooded Eyelids questions

Answered from the same tracked data.