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Tiffany Blue

Fail

Buyers convert on only 0.5% of searches, so Tiffany Blue is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$282K/yr1.2M searches / yr
90-day growth
+7.6%search demand this quarter
Competition
57%top-5 click share · 18 brands · 79 sellers

Flapen Score

Tiffany Blue against its category

The dotted line is the Beauty & Personal Care average. Past it, Tiffany Blue is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tiffany Blue market on Amazon at a glance

Shoppers on Amazon United States searched for Tiffany Blue 1.2M times last year and spent an estimated $282K. The top 5 brands take 67% of clicks. Demand peaks in Jun–Jul. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $282K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+7.6%
Conversion, latest week
0.5%
Market size, estimated
$282Ka year
Peak month
June8.7× the quietest month
Top search term
tiffany & co367K searches a year

02 · Price

A sale here is worth $51.74.

Listings sell for $51.74 on average, from $7.33 to $246.64. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $51.74 that is $13K to $26K a year per listing.

Average price
$51.74inside the $15 to $100 sweet spot
Price range
$7.33–$246.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$13K–$26K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #2,310 within Women's. It carries 989 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#2,310in Women's
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
989per listing
Listings tracked
22

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Tiffany Blue products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.

$0$28K$56K$85K$113K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

79

Est. top-5 brand share

67%

Top 20: 100%

Est. top-5 click share

57%

Top 20: 97%

Open market

29%

  • Bucherry30%
  • Tiffany & Co.18%
  • PDWZNBA8%
  • CCBFY6%
  • WangGao5%
  • MPRAINBOW4%

Demand

Tiffany Blue search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 8.7×

Search terms

Top Tiffany Blue search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • tiffany & co367K/yr
  • tiffany necklace155K/yr
  • tiffany171K/yr
  • tiffany and co64K/yr
  • tiffany and co necklace43K/yr
  • tiffany perfume for women58K/yr
  • tiffany and co perfume30K/yr
  • tiffany perfume32K/yr
  • tiffany jewelry38K/yr
  • tiffany necklaces for women37K/yr

Reviews and returns

What reviews say buyers love and hate about Tiffany Blue

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Quality-Overall”
3.0%of orders come back
“Low quality”
A buyer, on “Quality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Tiffany Blue questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data