thrive sunscreen
Worth a lookShows searches that convert (16.9% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible16.9%search→purchase rate — share of searches ending in a sale
Growth
Incredible+113.9%90-day search growth — must beat 0% to launch
Price range
Incredible$31.37–$78.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$49.75avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$258K$258K/yr · 31K searches
Review moat
Okay1,919.25avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, thrive sunscreen is a $258K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 56/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
thrive sunscreen market data
- Units sold / yr
- 4K–5K
- avg 750–1,000/product
- Revenue / yr
- $199K–$249K
- units × avg price
- Conversion rate
- 16.9%
- Avg BSR
- #123
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 69 months
- Avg seller age
- 136 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
2
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Thrive Natural Care100%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 96 weeks — +113.9% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 6.0×
Top thrive sunscreen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Thrive Natural Care Reef Safe Sunscreen SPF50 - Hawaii 104 Reef Act Compliant - Mineral Sunscreen Non-Nano Zinc Oxide - Vegan (5.8 Oz (Pack of 1))
Thrive Natural Care$32.094.5★1,718 rev
Thrive Natural Care Mineral Face Sunscreen SPF 30 - Daily Sunscreen for Face No White Cast Non-Nano Zinc Oxide - Lightweight Moisturizer Broad-Spectrum Protection - Vegan 2 Fl Oz
Thrive Natural Care$31.374.3★2,523 rev
Thrive Natural Care Reef Safe Sunscreen SPF50 - Hawaii 104 Reef Act Compliant - Mineral Sunscreen Non-Nano Zinc Oxide - Vegan (5.8 Oz (Pack of 2))
Thrive Natural Care$57.024.5★1,718 rev
Thrive Natural Care Reef Safe Sunscreen SPF50 - Hawaii 104 Reef Act Compliant - Mineral Sunscreen Non-Nano Zinc Oxide - Vegan (5.8 Oz (Pack of 3))
Thrive Natural Care$78.514.5★1,718 rev
Newest
by launch dateThrive Natural Care Reef Safe Sunscreen SPF50 - Hawaii 104 Reef Act Compliant - Mineral Sunscreen Non-Nano Zinc Oxide - Vegan (5.8 Oz (Pack of 2))
Thrive Natural Care$57.021,718 rev
Thrive Natural Care Reef Safe Sunscreen SPF50 - Hawaii 104 Reef Act Compliant - Mineral Sunscreen Non-Nano Zinc Oxide - Vegan (5.8 Oz (Pack of 3))
Thrive Natural Care$78.511,718 rev
Thrive Natural Care Reef Safe Sunscreen SPF50 - Hawaii 104 Reef Act Compliant - Mineral Sunscreen Non-Nano Zinc Oxide - Vegan (5.8 Oz (Pack of 1))
Thrive Natural Care$32.091,718 rev
Thrive Natural Care Mineral Face Sunscreen SPF 30 - Daily Sunscreen for Face No White Cast Non-Nano Zinc Oxide - Lightweight Moisturizer Broad-Spectrum Protection - Vegan 2 Fl Oz
Thrive Natural Care$31.372,523 rev
Trending
90-day click momentumThrive Natural Care Reef Safe Sunscreen SPF50 - Hawaii 104 Reef Act Compliant - Mineral Sunscreen Non-Nano Zinc Oxide - Vegan (5.8 Oz (Pack of 2))
Thrive Natural Care$57.024.5★
Thrive Natural Care Reef Safe Sunscreen SPF50 - Hawaii 104 Reef Act Compliant - Mineral Sunscreen Non-Nano Zinc Oxide - Vegan (5.8 Oz (Pack of 3))
Thrive Natural Care$78.514.5★
Thrive Natural Care Reef Safe Sunscreen SPF50 - Hawaii 104 Reef Act Compliant - Mineral Sunscreen Non-Nano Zinc Oxide - Vegan (5.8 Oz (Pack of 1))
Thrive Natural Care$32.094.5★
Thrive Natural Care Mineral Face Sunscreen SPF 30 - Daily Sunscreen for Face No White Cast Non-Nano Zinc Oxide - Lightweight Moisturizer Broad-Spectrum Protection - Vegan 2 Fl Oz
Thrive Natural Care$31.374.3★
What buyers say about thrive sunscreen
What buyers praise and complain about, mined from review topics.What buyers love
“Smells good”
“Purchased due to great reviews - they were not wrong”
“It does help protect against the sun”
“Feels good on your skin”
“Smooth application”
“Im sure its effective”
“Easy to use”
“Love the feel”
“My face feels moisturized but doesnt look greasy”
“No garbage ingredients and works great”
What buyers complain about
“Too expensive”
“Added toxic fragrances”
“Allergic reaction”
“It looks white initially”
“Weird Residue Hard to Get Off”
“Also the skin is so dry its tight”
“Might feel a tad bit greasy”
“The rest and the most important ingredients are on the bottom of the list”
“will not work if your eyes are sensitive”
“greasy sticky mess”
Top return reasons
Common questions
- Is thrive sunscreen profitable to sell on Amazon United States?
- The niche generates $258K/yr across 4 tracked products. 90-day search growth is +113.9%. Flapen's verdict: Worth a look (56/100).
- How competitive is the thrive sunscreen niche?
- 1 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in thrive sunscreen?
- Top complaints mined from reviews: Value For Money, Smell, Allergies. The return rate is 1.5%.
- When does demand for thrive sunscreen peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 6.0× the quietest.
- What does it cost to enter the thrive sunscreen niche?
- Listings span $31.37–$78.51; the average listing price is $49.75 (sweet spot $15–$100). The average incumbent carries 1,919 reviews — the moat a new listing must climb.