Thrive Lipstick

Shoppers searched for this 372K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $234K a year.

Searches, last 12 months

372K

Growth, 90 days vs prior 90

-19.8%

Conversion, latest week

2.8%

Market size, estimated

$234Ka year

Peak month

October2.9× the quietest month

Top search term

thrive lipstick140K searches a year

Listings sell for $22.55 on average, from $6.73 to $77.10. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $22.55 that is $2K to $6K a year per listing.

Average price

$22.55inside the $15 to $100 sweet spot

Price range

$6.73–$77.10

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

1.4%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #148 within Lips. It carries 4,984 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

1.8%

Average rank

#148in Lips

Average rating

4.18 starsAmazon United States average 4.42 stars

Average reviews

4,984per listing

Listings tracked

26

9 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

6Amazon's first-year sales bar

Average brand age

47 months