thrive lipstick
Worth a lookShows a sweet-spot price point ($22.55 avg), but soft demand (-19.8% this quarter) keeps it on the watch list.
Avg price
Great$22.55avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great$6.73–$77.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Okay$234K$234K/yr · 372K searches
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Review moat
Bad4,983.92avg incumbent reviews — the moat a new listing must climb
Growth
Bad-19.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, thrive lipstick is a $234K/yr Amazon United States market (372K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Feb–Oct. Verdict: Worth a look — 51/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
thrive lipstick market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $135K–$180K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #148
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 1.8%
- Avg brand age
- 47 months
- Avg seller age
- 137 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
79
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
51%
Top 20: 92%
Open market
11%
- Thrive Causemetics54%
- Qawnfy11%
- Loobexery10%
- MAYBELLINE6%
- REVLON4%
- Neutrogena4%
- Open — no brand owns it (6 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 57 weeks — -19.8% search growth over the last 90 days.Peak months: Feb, Oct · busiest ÷ quietest = 2.9×
Top thrive lipstick search terms
- thrive lipstick140K/yr
- thrive lipstick crayon59K/yr
- thrive lip25K/yr
- thrive causemetics lip16K/yr
- thrive causemetics lipsticks6K/yr
- thrive cosmetics lipstick20K/yr
- thrive lipstick for older women6K/yr
- thrive causemetics lipstick26K/yr
- thrive empower matte lipstick crayon14K/yr
- thrive cosmetics lip6K/yr
Top thrive lipstick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Thrive Causemetics Sheer Strength Soft Blur Lip Balm Everyday Makeup Essential for Women Lightweight & Creamy Lips Balm Long Lasting Hydration Vegan Shade Maria (Bright Berry)
Thrive Causemetics$29.874.3★185 rev
Loobexery 4 Pcs Lip Tint Hydrating Moisturizing Tinted Lip Balm Long-Lasting Waterproof Lip Gloss Lipstick Set Natural Lip Moisturizer with Vitamin E Non-Stick Cup Lip Tint Stain (01#)
Loobexery$17.014.0★352 rev
4pcs Lip Tint Hydrating Moisturizing Lip Oil Balm Long Lasting Waterproof Lip Gloss Non-Stick Cup Lipstick Set Natural Ingredients Strong Moisturizing Lipstick
Qawnfy$15.784.0★249 rev
Thrive Causemetics Impact-FULL Smoothing Lipstick Moisturizing Lip Makeup Essential with Vitamin E Lightweight Creamy Lipstick for Women Long Lasting Vegan Shade Ilene (Natural Rose)
Thrive Causemetics$29.953.9★158 rev
Thrive Causemetics Sheer Strength Soft Blur Lip Balm Everyday Makeup Essential for Women Lightweight & Creamy Lips Balm Long Lasting Hydration Vegan Shade Nancy (Natural Plum)
Thrive Causemetics$30.414.3★185 rev
Newest
by launch dateThrive Causemetics Sheer Strength Soft Blur Lip Balm Everyday Makeup Essential for Women Lightweight & Creamy Lips Balm Long Lasting Hydration Vegan Shade Maria (Bright Berry)
Thrive Causemetics$29.87185 rev
Thrive Causemetics Sheer Strength Soft Blur Lip Balm Everyday Makeup Essential for Women Lightweight & Creamy Lips Balm Long Lasting Hydration Vegan Shade Nancy (Natural Plum)
Thrive Causemetics$30.41185 rev
Thrive Causemetics Sheer Strength Soft Blur Lip Balm Everyday Makeup Essential for Women Lightweight & Creamy Lips Balm Long Lasting Hydration Vegan Shade Cassandra (Blushed Rose)
Thrive Causemetics$30.61185 rev
mekuel Pink Mauve Hydrating Cream Lipstick Lip Crayon for Women Natural Moisturizing Lipstick Smooth Apply Retractable Lips Liner Crayon for Ombre Shades Pinky Tinted Lip Balm Color in One 07
mekuel$6.73188 rev
PRIME PROMETICS PrimeLip Plumping Lip Balm for Mature Women 3-in-1 Lipstick Gloss & Balm Non-Stinging Lip Plumper Smooths Lip Lines Lightweight Buildable Color (Velvet Rose)
PRIME PROMETICS$27.63557 rev
Trending
90-day click momentumThrive Causemetics Sheer Strength Soft Blur Lip Balm Everyday Makeup Essential for Women Lightweight & Creamy Lips Balm Long Lasting Hydration Vegan Shade Maria (Bright Berry)
Thrive Causemetics$29.874.3★
PRIME PROMETICS PrimeLip Plumping Lip Balm for Mature Women 3-in-1 Lipstick Gloss & Balm Non-Stinging Lip Plumper Smooths Lip Lines Lightweight Buildable Color (Velvet Rose)
PRIME PROMETICS$27.633.8★
Thrive Causemetics Lip Filler Long-Wearing + Plumping Lip Liner Shea Butter Hydrating Lip Plumper Retractable Lip Liner Pencil Built In Sharpener Vegan & Cruelty Free Kackie (Mocha)
Thrive Causemetics$28.724.2★
4pcs Lip Tint Hydrating Moisturizing Lip Oil Balm Long Lasting Waterproof Lip Gloss Non-Stick Cup Lipstick Set Natural Ingredients Strong Moisturizing Lipstick
Qawnfy$15.784.0★
Thrive Causemetics Lip Filler Long-Wearing + Plumping Lip Liner Shea Butter Hydrating Lip Plumper Retractable Lip Liner Pencil Built In Sharpener Vegan & Cruelty Free Jesse (Pale Rose Ginger)
Thrive Causemetics$28.594.2★
What buyers say about thrive lipstick
What buyers praise and complain about, mined from review topics.What buyers love
“Long lasting color”
“Super moisturizing”
“Nice smoothe feel”
“Overall, a fantastic purchase”
“Great value”
“stays on well throughout the day”
“Easy to apply”
“Creamy texture”
“As advertised”
“the perfect amount of shine”
What buyers complain about
“Darker than expected”
“Breaks easily”
“No moisture”
“Bad smell”
“Kind of expensive”
“Not as described”
“not well made”
“Small tube”
“the stick is getting stuck when pulling it out”
“not very each to apply”
Top return reasons
Common questions
- Is thrive lipstick profitable to sell on Amazon United States?
- The niche generates $234K/yr across 26 tracked products. 6 of 9 products launched in the last 360 days are still selling. 90-day search growth is -19.8%. Flapen's verdict: Worth a look (51/100).
- How competitive is the thrive lipstick niche?
- 12 brands and 79 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in thrive lipstick?
- Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 1.4%.
- When does demand for thrive lipstick peak?
- Demand peaks in Feb–Oct; the busiest month runs 2.9× the quietest.
- What does it cost to enter the thrive lipstick niche?
- Listings span $6.73–$77.10; the average listing price is $22.55 (sweet spot $15–$100). The average incumbent carries 4,984 reviews — the moat a new listing must climb.