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Thrive Hair Growth Oil

Fail

Shoppers spend an estimated $3K a year here, so Thrive Hair Growth Oil is a Fail.

Flapen Score
35
35 / 100
Ranks 10,006 of 10,978 Beauty & Personal Care niches · −13 vs the category median of 48
Market size
$3K/yr6K searches / yr
90-day growth
-22.1%search demand this quarter
Competition
83%top-5 click share · 7 brands · 17 sellers

Flapen Score

Thrive Hair Growth Oil against its category

The dotted line is the Beauty & Personal Care average. Past it, Thrive Hair Growth Oil is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thrive Hair Growth Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Thrive Hair Growth Oil 6K times last year and spent an estimated $3K. The top 5 brands take 89% of clicks. Demand peaks in Jul–Aug–Sep–Oct. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.

Searches, last 12 months
6K
Growth, 90 days vs prior 90
-22.1%
Conversion, latest week
2.6%
Market size, estimated
$3Ka year
Peak month
July8.1× the quietest month
Top search term
thrive oil1K searches a year

02 · Price

A sale here is worth $23.67.

Listings sell for $23.67 on average, from $7.71 to $46.07. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $23.67 that is $0 to $2K a year per listing.

Average price
$23.67inside the $15 to $100 sweet spot
Price range
$7.71–$46.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #226 within Hair Treatment Oils. It carries 4,624 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
11.1%
Average rank
#226in Hair Treatment Oils
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
4,624per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Thrive Hair Growth Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

17

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

5%

  • Brand 139%
  • Brand 220%
  • Brand 315%
  • Brand 48%
  • Brand 57%
  • Brand 67%
  • Open — no brand owns it (1 brand, 5%)

Demand

Thrive Hair Growth Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '24Spike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 8.1×

Search terms

Top Thrive Hair Growth Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thrive oil1K/yr
  • hair growth oil natural1K/yr
  • thrive hair oil1K/yr
  • natural hair growth oil for black women928/yr
  • thrive hair growth oil328/yr
  • luminous lady hair oil39/yr
  • natural hair growth oil by oprah winfrey54/yr

Reviews and returns

What reviews say buyers love and hate about Thrive Hair Growth Oil

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Smell”
13%of negative reviews mention “Oily/Greasy”
0.6%of orders come back
“Leaves hair very oily”
A buyer, on “Oily/Greasy”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Thrive Hair Growth Oil questions

Answered from the same tracked data.