thrive eyeliner
Worth a lookShows low returns (0.5%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.02avg listing price — sweet spot $15–$100
Market size
Great$976K$976K/yr · 652K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$4.13–$28.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad75%top-5 click share — a locked-up shelf
Review moat
Bad15,904.31avg incumbent reviews — the moat a new listing must climb
Growth
Bad-16.6%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, thrive eyeliner is a $976K/yr Amazon United States market (652K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Feb–Oct. Verdict: Worth a look — 50/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
thrive eyeliner market data
- Units sold / yr
- 40K–50K
- avg 1,500–2,000/product
- Revenue / yr
- $641K–$801K
- units × avg price
- Conversion rate
- 9.3%
- Avg BSR
- #53
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 62%
- Out of stock
- 7.4%
- Avg brand age
- 74 months
- Avg seller age
- 139 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
73
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
2%
- Thrive Causemetics55%
- Rimmel22%
- e.l.f.8%
- PRIME PROMETICS7%
- REVLON4%
- AVON2%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.6% search growth over the last 90 days.Peak months: Feb, Oct · busiest ÷ quietest = 2.1×
Top thrive eyeliner search terms
- thrive eyeliner304K/yr
- rimmel eyeliner125K/yr
- elf no budge retractable eyeliner25K/yr
- avon glimmersticks eyeliner21K/yr
- avon eyeliner20K/yr
- thrive eyeliner for mature women25K/yr
- thrive cosmetics eyeliner20K/yr
- thrive infinity waterproof eyeliner14K/yr
- thrive eye liner13K/yr
- infinity waterproof eyeliner11K/yr
Top thrive eyeliner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Thrive Causemetics Infinity Waterproof Eyeliner Pencil Built In Sharpener & Smudge Tip Long Lasting Smudge Proof Hyaluronic Acid & Shea Butter Vegan & Cruelty Free Hoda (Slate Grey Matte)
Thrive Causemetics$28.754.3★1,860 rev
Thrive Causemetics Infinity Waterproof Eyeliner Pencil Built In Sharpener & Smudge Tip Long Lasting Smudge Proof Hyaluronic Acid & Shea Butter Vegan & Cruelty Free Ella (Brown Matte)
Thrive Causemetics$28.664.3★1,860 rev
Rimmel London Exaggerate Waterproof Eye Definer Eyeliner Highly Pigmented Long-Wearing Built-In Smudger 262 Blackest Black 0.01oz
Rimmel$4.424.5★17,949 rev
Thrive Causemetics Infinity Waterproof Eyeliner Pencil Built In Sharpener & Smudge Tip Long Lasting Smudge Proof Hyaluronic Acid & Shea Butter Vegan & Cruelty Free Lauren (Black Matte)
Thrive Causemetics$28.724.3★1,860 rev
e.l.f. No Budge Retractable Eyeliner Creamy Ultra-Pigmented & Waterproof Creates Bold & Defined Lines Vegan & Cruelty-Free Black
e.l.f.$5.784.4★34,544 rev
Newest
by launch dateThrive Causemetics Infinity Waterproof Eyeliner Pencil Built In Sharpener & Smudge Tip Long Lasting Smudge Proof Hyaluronic Acid & Shea Butter Vegan & Cruelty Free Hoda (Slate Grey Matte)
Thrive Causemetics$28.751,860 rev
Thrive Causemetics Infinity Waterproof Eyeliner Pencil Built In Sharpener & Smudge Tip Long Lasting Smudge Proof Hyaluronic Acid & Shea Butter Vegan & Cruelty Free Ella (Brown Matte)
Thrive Causemetics$28.661,860 rev
Thrive Causemetics Infinity Waterproof Eyeliner Pencil Built In Sharpener & Smudge Tip Long Lasting Smudge Proof Hyaluronic Acid & Shea Butter Vegan & Cruelty Free Lauren (Black Matte)
Thrive Causemetics$28.721,860 rev
PRIME PROMETICS PrimeEyes Glide Eyeliner for Mature Women Water-Resistant Long-Stay and Mess-Proof Gel Cream Texture Discreet Sharpener and Effective Smudger (Wood (brown))
PRIME PROMETICS$27.3412,210 rev
PRIME PROMETICS PrimeEyes Glide Eyeliner for Mature Women Water-Resistant Long-Stay and Mess-Proof Gel Cream Texture Discreet Sharpener and Effective Smudger (Black)
PRIME PROMETICS$27.3412,210 rev
Trending
90-day click momentumThrive Causemetics Infinity Waterproof Eyeliner Pencil Built In Sharpener & Smudge Tip Long Lasting Smudge Proof Hyaluronic Acid & Shea Butter Vegan & Cruelty Free Hoda (Slate Grey Matte)
Thrive Causemetics$28.754.3★
Thrive Causemetics Infinity Waterproof Eyeliner Pencil Built In Sharpener & Smudge Tip Long Lasting Smudge Proof Hyaluronic Acid & Shea Butter Vegan & Cruelty Free Ella (Brown Matte)
Thrive Causemetics$28.664.3★
Rimmel London Exaggerate Waterproof Eye Definer Eyeliner Highly Pigmented Long-Wearing Built-In Smudger 262 Blackest Black 0.01oz
Rimmel$4.424.5★
LOreal Paris Infallible Grip Mechanical Gel Eyeliner Pencil Smudge-Resistant Waterproof Eye Makeup with Up to 36HR Wear Intense Black 0.01 Oz
L'Oreal Paris$9.524.5★
Rimmel London Scandaleyes Waterproof Gel Pencil Eyeliner Long-Wearing Ultra-Smooth Smudge-Proof 001 Black 0.04oz
Rimmel$4.134.3★
What buyers say about thrive eyeliner
What buyers praise and complain about, mined from review topics.What buyers love
“Great liner”
“Color is accurate”
“Ease of application”
“Great value”
“Smooth as butter”
“Excellent product”
“Does not smear”
“Easy to blend”
“Stays on all day”
“As advertised”
What buyers complain about
“Breaks easily”
“very expensive”
“Not a smooth eyeliner”
“Smudge eyes”
“Too dark”
“This is not water proof”
“Dried up product”
“Does not work as advertised”
“Poor quality”
“False advertising”
Top return reasons
Common questions
- Is thrive eyeliner profitable to sell on Amazon United States?
- The niche generates $976K/yr across 13 tracked products. 90-day search growth is -16.6%. Flapen's verdict: Worth a look (50/100).
- How competitive is the thrive eyeliner niche?
- 7 brands and 73 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in thrive eyeliner?
- Top complaints mined from reviews: Durability, Value For Money, Eyeliner Quality. The return rate is 0.5%.
- When does demand for thrive eyeliner peak?
- Demand peaks in Feb–Oct; the busiest month runs 2.1× the quietest.
- What does it cost to enter the thrive eyeliner niche?
- Listings span $4.13–$28.75; the average listing price is $16.02 (sweet spot $15–$100). The average incumbent carries 15,904 reviews — the moat a new listing must climb.