Thrive Eyeliner
MaybeReturns run at only 0.5% of orders. But the top 5 brands take 96% of clicks, so Thrive Eyeliner is a Maybe.
- Flapen Score
- 50 / 100Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 4850
- Market size
- $976K/yr652K searches / yr
- 90-day growth
- -16.6%search demand this quarter
- Competition
- 75%top-5 click share · 7 brands · 73 sellers
Flapen Score
Thrive Eyeliner against its category
The dotted line is the Beauty & Personal Care average. Past it, Thrive Eyeliner is stronger. Inside it, weaker.
Market
The Thrive Eyeliner market on Amazon at a glance
Shoppers on Amazon United States searched for Thrive Eyeliner 652K times last year and spent an estimated $976K. The top 5 brands take 96% of clicks. Demand peaks in Feb–Oct. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
9.3% of searches ended in a purchase last week.
Shoppers searched for this 652K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $976K a year.
- Searches, last 12 months
- 652K
- Growth, 90 days vs prior 90
- -16.6%
- Conversion, latest week
- 9.3%
- Market size, estimated
- $976Ka year
- Peak month
- October2.1× the quietest month
- Top search term
- thrive eyeliner304K searches a year
02 · Price
A sale here is worth $16.02.
Listings sell for $16.02 on average, from $4.13 to $28.75. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At $16.02 that is $24K to $32K a year per listing.
- Average price
- $16.02inside the $15 to $100 sweet spot
- Price range
- $4.13–$28.75
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $24K–$32K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #53 within Eyes. It carries 15,904 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 100%
- Out of stock, average day
- 7.4%
- Average rank
- #53in Eyes
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 15,904per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Thrive Eyeliner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Thrive Causemetics Infinity Waterproof Eyeliner Pencil Built In Sharpener & Smudge Tip Long Lasting Smudge Proof Hyaluronic Acid & Shea Butter Vegan & Cruelty Free Hoda (Slate Grey Matte)
- Price
- $28.75
- Rating
- 4.3/5
- Reviews
- 1,860
- Age
- 1y ago

Thrive Causemetics Infinity Waterproof Eyeliner Pencil Built In Sharpener & Smudge Tip Long Lasting Smudge Proof Hyaluronic Acid & Shea Butter Vegan & Cruelty Free Ella (Brown Matte)
- Price
- $28.66
- Rating
- 4.3/5
- Reviews
- 1,860
- Age
- 1y ago

Rimmel London Exaggerate Waterproof Eye Definer Eyeliner Highly Pigmented Long-Wearing Built-In Smudger 262 Blackest Black 0.01oz
- Price
- $4.42
- Rating
- 4.5/5
- Reviews
- 17,949
- Age
- 11y ago

Thrive Causemetics Infinity Waterproof Eyeliner Pencil Built In Sharpener & Smudge Tip Long Lasting Smudge Proof Hyaluronic Acid & Shea Butter Vegan & Cruelty Free Lauren (Black Matte)
- Price
- $28.72
- Rating
- 4.3/5
- Reviews
- 1,860
- Age
- 1y ago

e.l.f. No Budge Retractable Eyeliner Creamy Ultra-Pigmented & Waterproof Creates Bold & Defined Lines Vegan & Cruelty-Free Black
- Price
- $5.78
- Rating
- 4.4/5
- Reviews
- 34,544
- Age
- 7y ago
Trending
90-day click momentum
Thrive Causemetics Infinity Waterproof Eyeliner Pencil Built In Sharpener & Smudge Tip Long Lasting Smudge Proof Hyaluronic Acid & Shea Butter Vegan & Cruelty Free Hoda (Slate Grey Matte)
- Price
- $28.75
- Rating
- 4.3/5
- Reviews
- 1,860
- Age
- 1y ago

Thrive Causemetics Infinity Waterproof Eyeliner Pencil Built In Sharpener & Smudge Tip Long Lasting Smudge Proof Hyaluronic Acid & Shea Butter Vegan & Cruelty Free Ella (Brown Matte)
- Price
- $28.66
- Rating
- 4.3/5
- Reviews
- 1,860
- Age
- 1y ago

Rimmel London Exaggerate Waterproof Eye Definer Eyeliner Highly Pigmented Long-Wearing Built-In Smudger 262 Blackest Black 0.01oz
- Price
- $4.42
- Rating
- 4.5/5
- Reviews
- 17,949
- Age
- 11y ago

LOreal Paris Infallible Grip Mechanical Gel Eyeliner Pencil Smudge-Resistant Waterproof Eye Makeup with Up to 36HR Wear Intense Black 0.01 Oz
- Price
- $9.52
- Rating
- 4.5/5
- Reviews
- 5,585
- Age
- 3y ago

Rimmel London Scandaleyes Waterproof Gel Pencil Eyeliner Long-Wearing Ultra-Smooth Smudge-Proof 001 Black 0.04oz
- Price
- $4.13
- Rating
- 4.3/5
- Reviews
- 30,138
- Age
- 8y ago
Newest
by launch date
Thrive Causemetics Infinity Waterproof Eyeliner Pencil Built In Sharpener & Smudge Tip Long Lasting Smudge Proof Hyaluronic Acid & Shea Butter Vegan & Cruelty Free Hoda (Slate Grey Matte)
- Price
- $28.75
- Rating
- 4.3/5
- Reviews
- 1,860
- Age
- 1y ago

Thrive Causemetics Infinity Waterproof Eyeliner Pencil Built In Sharpener & Smudge Tip Long Lasting Smudge Proof Hyaluronic Acid & Shea Butter Vegan & Cruelty Free Ella (Brown Matte)
- Price
- $28.66
- Rating
- 4.3/5
- Reviews
- 1,860
- Age
- 1y ago

Thrive Causemetics Infinity Waterproof Eyeliner Pencil Built In Sharpener & Smudge Tip Long Lasting Smudge Proof Hyaluronic Acid & Shea Butter Vegan & Cruelty Free Lauren (Black Matte)
- Price
- $28.72
- Rating
- 4.3/5
- Reviews
- 1,860
- Age
- 1y ago

PRIME PROMETICS PrimeEyes Glide Eyeliner for Mature Women Water-Resistant Long-Stay and Mess-Proof Gel Cream Texture Discreet Sharpener and Effective Smudger (Wood (brown))
- Price
- $27.34
- Rating
- 4.1/5
- Reviews
- 12,210
- Age
- 3y ago

PRIME PROMETICS PrimeEyes Glide Eyeliner for Mature Women Water-Resistant Long-Stay and Mess-Proof Gel Cream Texture Discreet Sharpener and Effective Smudger (Black)
- Price
- $27.34
- Rating
- 4.1/5
- Reviews
- 12,210
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
73
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
2%
- Thrive Causemetics55%
- Rimmel22%
- e.l.f.8%
- PRIME PROMETICS7%
- REVLON4%
- AVON2%
- Open — no brand owns it (1 brand, 2%)
Demand
Thrive Eyeliner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Oct · busiest ÷ quietest = 2.1×
Search terms
Top Thrive Eyeliner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- thrive eyeliner304K/yr
- rimmel eyeliner125K/yr
- elf no budge retractable eyeliner25K/yr
- avon glimmersticks eyeliner21K/yr
- avon eyeliner20K/yr
- thrive eyeliner for mature women25K/yr
- thrive cosmetics eyeliner20K/yr
- thrive infinity waterproof eyeliner14K/yr
- thrive eye liner13K/yr
- infinity waterproof eyeliner11K/yr
Reviews and returns
What reviews say buyers love and hate about Thrive Eyeliner
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Breaks easily
Breaks almost every time
Did not last
very expensive
Not worth the cost
Expensive
Not a smooth eyeliner
Disappointing eyeliner
Does not work as an eyeliner
Smudge eyes
Does smudge
and smears badly
Too dark
Not black
Off color
Love
Great liner
this eyeliner is perfect, long-lasting, and genuinely amazing
Lovely liner
Color is accurate
Color is really pretty
Color is good
Ease of application
Easy application
Easy to apply
Great value
Good value for money
GREAT VALUE
Smooth as butter
Glides on smooth
It's very soft
Return
0.5% Return rate 33% Fixable by listing
Not a smooth eyeliner
Disappointing eyeliner
Does not work as an eyeliner
Too dark
Not black
Off color
False advertising
Misleading description
Not as described
Does not work as advertised
Not effective
Doesn't work
Dried up product
Its super dry
it dried out
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Thrive Eyeliner questions
Answered from the same tracked data.









