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Thrive Eyeliner

Maybe

An estimated 0.5% of orders come back. But the top 5 brands take 96% of clicks, so Thrive Eyeliner is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$976K/yr652K searches / yr
90-day growth
-16.6%search demand this quarter
Competition
75%top-5 click share · 7 brands · 73 sellers

Flapen Score

Thrive Eyeliner against its category

The dotted line is the Beauty & Personal Care average. Past it, Thrive Eyeliner is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thrive Eyeliner market on Amazon at a glance

Shoppers on Amazon United States searched for Thrive Eyeliner 652K times last year and spent an estimated $976K. The top 5 brands take 96% of clicks. Demand peaks in Feb–Oct. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 9.3% of those searches ended in a purchase.

Shoppers searched for this 652K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $976K a year.

Searches, last 12 months
652K
Growth, 90 days vs prior 90
-16.6%
Conversion, latest week
9.3%
Market size, estimated
$976Ka year
Peak month
October2.1× the quietest month
Top search term
thrive eyeliner304K searches a year

02 · Price

A sale here is worth $16.02.

Listings sell for $16.02 on average, from $4.13 to $28.75. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At $16.02 that is $24K to $32K a year per listing.

Average price
$16.02inside the $15 to $100 sweet spot
Price range
$4.13–$28.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
$24K–$32K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #53 within Eyes. It carries 15,904 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
100%
Out of stock, average day
7.4%
Average rank
#53in Eyes
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
15,904per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Thrive Eyeliner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

73

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

2%

  • Brand 155%
  • Brand 222%
  • Brand 38%
  • Brand 47%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Thrive Eyeliner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

120K80KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Oct · busiest ÷ quietest = 2.1×

Search terms

Top Thrive Eyeliner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thrive eyeliner304K/yr
  • rimmel eyeliner125K/yr
  • elf no budge retractable eyeliner25K/yr
  • avon glimmersticks eyeliner21K/yr
  • avon eyeliner20K/yr
  • thrive eyeliner for mature women25K/yr
  • thrive cosmetics eyeliner20K/yr
  • thrive infinity waterproof eyeliner14K/yr
  • thrive eye liner13K/yr
  • infinity waterproof eyeliner11K/yr

Reviews and returns

What reviews say buyers love and hate about Thrive Eyeliner

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Eyeliner Quality”
13%of negative reviews mention “Durability”
0.5%of orders come back
“Breaks easily”
A buyer, on “Durability”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Thrive Eyeliner questions

Answered from the same tracked data.