thrive eyebrow pencil
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$16.81avg listing price — sweet spot $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$11.51–$21.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$223K$223K/yr · 206K searches
Review moat
Okay2,820.13avg incumbent reviews — the moat a new listing must climb
Competition
Bad70%top-5 click share — a locked-up shelf
Growth
Bad-24.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, thrive eyebrow pencil is a $223K/yr Amazon United States market (206K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
thrive eyebrow pencil market data
- Units sold / yr
- 10K–13K
- avg 1,000–1,250/product
- Revenue / yr
- $168K–$210K
- units × avg price
- Conversion rate
- 6.4%
- Avg BSR
- #130
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.7%
- Avg brand age
- 56 months
- Avg seller age
- 136 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- LAURA GELLER NEW YORK59%
- iMethod41%
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — -24.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top thrive eyebrow pencil search terms
- laura geller eyebrow pencil32K/yr
- imethod 4d brow pen53K/yr
- laura geller eyebrow15K/yr
- laura geller eyebrow products15K/yr
- 4d eyebrow pen12K/yr
- laura geller brow9K/yr
- laura geller brow pencil9K/yr
- i method 4d eyebrow pen14K/yr
- 4d brow pen11K/yr
- hair like brush tip brow pen3K/yr
Top thrive eyebrow pencil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
iMethod Eyebrow Pen - Eyebrow Pencil 2-in-1 Eyeliner Dual-Ended Brush-Tip Microblading 4d Eyebrow Pencils for women Long Lasting Waterproof Hair-Like Brow Pencil with Eyebrow Brush DarkBrown
iMethod$14.774.3★1,825 rev
LAURA GELLER NEW YORK Sculpt-n-Stay 2-in-1 Waterproof Eyebrow Pencil & Brow Gel Taupe Fills Sparse Brows Defines & Sets Smudge-Proof Long-Lasting Natural Finish
LAURA GELLER NEW YORK$16.504.3★4,606 rev
LAURA GELLER NEW YORK Define-n-Tame Brow Lifting Stick - Laminated Full Brows - Wax - Medium Brown
LAURA GELLER NEW YORK$19.834.4★385 rev
LAURA GELLER NEW YORK Define-n-Tame Brow Lifting Stick - Laminated Full Brows - Brow Wax - Blonde
LAURA GELLER NEW YORK$19.764.4★385 rev
iMethod Eyebrow Pen - Eyebrow Pencil Magical 2-in-1 Eye Brow Pencils for Women with 4-Fork-Tip & Precise Brush-Tip for Natural Hair-Like Brows Last All-Day with Eyebrow Spoolie Brush Dark Brown
iMethod$11.514.3★5,300 rev
Newest
by launch date
iMethod Eyebrow Pen - Eyebrow Pencil 2-in-1 Eyeliner Dual-Ended Brush-Tip Microblading 4d Eyebrow Pencils for women Long Lasting Waterproof Hair-Like Brow Pencil with Eyebrow Brush BlackBrown
iMethod$14.881,825 rev
iMethod Eyebrow Pen - Eyebrow Pencil 2-in-1 Eyeliner Dual-Ended Brush-Tip Microblading 4d Eyebrow Pencils for women Long Lasting Waterproof Hair-Like Brow Pencil with Eyebrow Brush DarkBrown
iMethod$14.771,825 rev
LAURA GELLER NEW YORK INKcredible Waterproof Brow Pencil- Blending Spoolie Brush - Long Lasting Eyebrow Filler (01 Blonde)
LAURA GELLER NEW YORK$21.28288 rev
LAURA GELLER NEW YORK INKcredible Waterproof Brow Pencil- Blending Spoolie Brush - Long Lasting Eyebrow Filler (02 Taupe)
LAURA GELLER NEW YORK$20.72288 rev
LAURA GELLER NEW YORK Define-n-Tame Brow Lifting Stick - Laminated Full Brows - Wax - Medium Brown
LAURA GELLER NEW YORK$19.83385 rev
Trending
90-day click momentum
LAURA GELLER NEW YORK Define-n-Tame Brow Lifting Stick - Laminated Full Brows - Wax - Dark Brown
LAURA GELLER NEW YORK$17.074.4★
LAURA GELLER NEW YORK Define-n-Tame Brow Lifting Stick - Laminated Full Brows - Wax - Medium Brown
LAURA GELLER NEW YORK$19.834.4★
LAURA GELLER NEW YORK Bravo Brows Soft Pencil + Brush Taupe
LAURA GELLER NEW YORK$17.314.3★
LAURA GELLER NEW YORK Define-n-Tame Brow Lifting Stick - Laminated Full Brows - Brow Wax - Blonde
LAURA GELLER NEW YORK$19.764.4★
LAURA GELLER NEW YORK Sculpt-n-Stay 2-in-1 Waterproof Eyebrow Pencil & Brow Gel Soft Black Fills Sparse Brows Defines & Sets Smudge-Proof Long-Lasting Natural Finish
LAURA GELLER NEW YORK$16.694.3★
What buyers say about thrive eyebrow pencil
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to handle”
“color accurate”
“Great Product & Easy to Use for Perfect Results”
“durable”
“Easy to apply”
“lasts all day without smudging”
“Reasonably priced”
“blended perfectly with my natural hairs and my skin color, it was also easy to use and it gave me a natural look”
“Goes on smooth”
“It is waterproof”
What buyers complain about
“disappointed in the color”
“Too dry”
“also break off”
“It did not work as advertised”
“expensive”
“Poor quality”
“Smudges”
“False advertisement”
“the applicator is terrible”
“it took me a while to get used to using”
Top return reasons
Common questions
- Is thrive eyebrow pencil profitable to sell on Amazon United States?
- The niche generates $223K/yr across 15 tracked products. 90-day search growth is -24.1%. Flapen's verdict: Skip it (42/100).
- How competitive is the thrive eyebrow pencil niche?
- 2 brands and 5 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in thrive eyebrow pencil?
- Top complaints mined from reviews: Color, Moist/Dry, Durability. The return rate is 2.0%.
- When does demand for thrive eyebrow pencil peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the thrive eyebrow pencil niche?
- Listings span $11.51–$21.28; the average listing price is $16.81 (sweet spot $15–$100). The average incumbent carries 2,820 reviews — the moat a new listing must climb.