thrive eyebrow gel
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$17.07avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Market size
Good$619K$619K/yr · 551K searches
Price range
Good$5.71–$30.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad6,889.88avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.0%90-day search growth — must beat 0% to launch
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, thrive eyebrow gel is a $619K/yr Amazon United States market (551K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Jun–Jul. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
thrive eyebrow gel market data
- Units sold / yr
- 25K–30K
- avg 1,250–1,500/product
- Revenue / yr
- $427K–$512K
- units × avg price
- Conversion rate
- 6.6%
- Avg BSR
- #27
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 2.6%
- Avg brand age
- 53 months
- Avg seller age
- 128 days
Competition & brand share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
42
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Thrive Causemetics73%
- e.l.f.12%
- LAURA GELLER NEW YORK10%
- L'Oreal Paris5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.0% search growth over the last 90 days.Peak months: Feb, Mar, Jun, Jul · busiest ÷ quietest = 4.2×
Top thrive eyebrow gel search terms
- thrive instant brow fix132K/yr
- thrive eyebrow gel112K/yr
- thrive brow gel32K/yr
- thrive eyebrow35K/yr
- laura geller eyebrow pencil32K/yr
- laura geller eyebrow15K/yr
- thrive instant brow fix semi-permanent eyebrow gel23K/yr
- instant brow fix17K/yr
- thrive brow fix22K/yr
- thrive cosmetics eyebrow17K/yr
Top thrive eyebrow gel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Thrive Causemetics Instant Brow Fix Semi-Permanent Eyebrow Gel Waterproof Tinted Eye Brow Gel with Vitamin B5 Smudge-Proof Long Lasting Definition Vegan & Cruelty Free Audrey (Medium Brown)
Thrive Causemetics$30.544.1★1,620 rev
LAURA GELLER NEW YORK Sculpt-n-Stay 2-in-1 Waterproof Eyebrow Pencil & Brow Gel Taupe Fills Sparse Brows Defines & Sets Smudge-Proof Long-Lasting Natural Finish
LAURA GELLER NEW YORK$16.504.3★4,606 rev
Thrive Causemetics Instant Brow Fix Semi-Permanent Eyebrow Gel Waterproof Tinted Eye Brow Gel with Vitamin B5 Smudge-Proof Vegan & Cruelty Free April (Cool Brown)
Thrive Causemetics$30.344.1★1,620 rev
Thrive Causemetics Instant Brow Fix Semi-Permanent Eyebrow Gel Waterproof Tinted Eye Brow Gel with Vitamin B5 Smudge-Proof Vegan & Cruelty Free Christina (Light Blonde)
Thrive Causemetics$30.374.1★1,620 rev
e.l.f. Wow Brow Gel Volumizing Buildable Wax-Gel Hybrid Creates Full Voluminous-Looking Brows Locks Brow Hairs In Place Brunette
e.l.f.$5.714.4★14,581 rev
Newest
by launch dateThrive Causemetics Instant Brow Fix Semi-Permanent Eyebrow Gel Waterproof Tinted Eye Brow Gel with Vitamin B5 Smudge-Proof Long Lasting Definition Vegan & Cruelty Free Audrey (Medium Brown)
Thrive Causemetics$30.541,620 rev
Thrive Causemetics Instant Brow Fix Semi-Permanent Eyebrow Gel Waterproof Tinted Eye Brow Gel with Vitamin B5 Smudge-Proof Vegan & Cruelty Free April (Cool Brown)
Thrive Causemetics$30.341,620 rev
Thrive Causemetics Instant Brow Fix Semi-Permanent Eyebrow Gel Waterproof Tinted Eye Brow Gel with Vitamin B5 Smudge-Proof Vegan & Cruelty Free Christina (Light Blonde)
Thrive Causemetics$30.371,620 rev
LOreal Paris Infallible Volumizing 24H Wear Brow Mascara Long Lasting Eyebrow Makeup for 2X Fuller Eyebrows 5.0 Brunette 0.13 Fl Oz
L'Oreal Paris$11.651,910 rev
LAURA GELLER NEW YORK Sculpt-n-Stay 2-in-1 Waterproof Eyebrow Pencil & Brow Gel Taupe Fills Sparse Brows Defines & Sets Smudge-Proof Long-Lasting Natural Finish
LAURA GELLER NEW YORK$16.504,606 rev
Trending
90-day click momentumThrive Causemetics Instant Brow Fix Semi-Permanent Eyebrow Gel Waterproof Tinted Eye Brow Gel with Vitamin B5 Smudge-Proof Vegan & Cruelty Free Christina (Light Blonde)
Thrive Causemetics$30.374.1★
Thrive Causemetics Instant Brow Fix Semi-Permanent Eyebrow Gel Waterproof Tinted Eye Brow Gel with Vitamin B5 Smudge-Proof Long Lasting Definition Vegan & Cruelty Free Audrey (Medium Brown)
Thrive Causemetics$30.544.1★
e.l.f. Wow Brow Gel Volumizing Buildable Wax-Gel Hybrid Creates Full Voluminous-Looking Brows Locks Brow Hairs In Place Taupe
e.l.f.$5.754.4★
LAURA GELLER NEW YORK Sculpt-n-Stay 2-in-1 Waterproof Eyebrow Pencil & Brow Gel Taupe Fills Sparse Brows Defines & Sets Smudge-Proof Long-Lasting Natural Finish
LAURA GELLER NEW YORK$16.504.3★
e.l.f. Wow Brow Gel Volumizing Buildable Wax-Gel Hybrid Creates Full Voluminous-Looking Brows Locks Brow Hairs In Place Brunette
e.l.f.$5.714.4★
What buyers say about thrive eyebrow gel
What buyers praise and complain about, mined from review topics.What buyers love
“Color was perfect”
“Ease of use”
“The quality of this gel is excellent”
“Great Value”
“Easy application”
“Impressive brow mascara”
“It stays all day”
“Product as described”
“It goes on easy and looks natural”
“Great coverage”
What buyers complain about
“Too expensive”
“It may just be that the color isn't what I expected”
“Dried up”
“Broken”
“Extremely small”
“Not as advertised”
“Not usual quality”
“doesn't work as described”
“Probably only get a few applications thats disappointing”
“No way to really get enough off of the brush so it ends up going on way too thick”
Top return reasons
Common questions
- Is thrive eyebrow gel profitable to sell on Amazon United States?
- The niche generates $619K/yr across 8 tracked products. 90-day search growth is -15.0%. Flapen's verdict: Skip it (47/100).
- How competitive is the thrive eyebrow gel niche?
- 4 brands and 42 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in thrive eyebrow gel?
- Top complaints mined from reviews: Value For Money, Color, Moist/Dry. The return rate is 0.8%.
- When does demand for thrive eyebrow gel peak?
- Demand peaks in Feb–Mar–Jun–Jul; the busiest month runs 4.2× the quietest.
- What does it cost to enter the thrive eyebrow gel niche?
- Listings span $5.71–$30.54; the average listing price is $17.07 (sweet spot $15–$100). The average incumbent carries 6,890 reviews — the moat a new listing must climb.