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Thrive Cosmetics

Maybe

Products sell for $30.71 on average, inside the sweet spot. But the average product has 7,684 reviews to catch up to, so Thrive Cosmetics is a Maybe.

Flapen Score
57
57 / 100
Top 14% of 10,978 Beauty & Personal Care niches · +9 vs the category median of 48
Market size
$844K/yr951K searches / yr
90-day growth
+4.2%search demand this quarter
Competition
53%top-5 click share · 14 brands · 46 sellers

Flapen Score

Thrive Cosmetics against its category

The dotted line is the Beauty & Personal Care average. Past it, Thrive Cosmetics is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thrive Cosmetics market on Amazon at a glance

Shoppers on Amazon United States searched for Thrive Cosmetics 951K times last year and spent an estimated $844K. The top 5 brands take 82% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 951K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $844K a year.

Searches, last 12 months
951K
Growth, 90 days vs prior 90
+4.2%
Conversion, latest week
2.9%
Market size, estimated
$844Ka year
Peak month
August1.9× the quietest month
Top search term
thrive eyeshadow stick509K searches a year

02 · Price

A sale here is worth $30.71.

Listings sell for $30.71 on average, from $4.40 to $77.81. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $30.71 that is $15K to $23K a year per listing.

Average price
$30.71inside the $15 to $100 sweet spot
Price range
$4.40–$77.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
$15K–$23K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #112 within Eyes. It carries 7,684 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
96%
Out of stock, average day
8.1%
Average rank
#112in Eyes
Average rating
4.20 starsAmazon United States average 4.42 stars
Average reviews
7,684per listing
Listings tracked
27

04 · Newcomers

8 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
8Amazon's first-year sales bar
Average brand age
50 months

Products

Top Thrive Cosmetics products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.

$0$34K$68K$101K$135K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

46

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

53%

Top 20: 93%

Open market

15%

  • Thrive Causemetics39%
  • ProCover13%
  • PRIME PROMETICS11%
  • TWLBXMG10%
  • Julep9%
  • MAYBELLINE4%
  • Open — no brand owns it (8 brands, 15%)

Demand

Thrive Cosmetics search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 1.9×

Search terms

Top Thrive Cosmetics search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • thrive eyeshadow stick509K/yr
  • thrive eye brightener stick69K/yr
  • thrive causemetics brilliant eye brightener20K/yr
  • thrive brilliant eye brightener38K/yr
  • thrive eye brightener38K/yr
  • thrive cosmetics eyeshadow stick31K/yr
  • brilliant eye brightener24K/yr
  • thrive causemetics eyeshadow stick38K/yr
  • thrive causemetics eye brightener37K/yr
  • prime prometics eye shadow13K/yr

Reviews and returns

What reviews say buyers love and hate about Thrive Cosmetics

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Color”
24%of negative reviews mention “Color”
1.8%of orders come back
“Color not as expected”
A buyer, on “Color”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Thrive Cosmetics questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data