Thin Hair

Shoppers searched for this 189K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.6% of those searches ended in a purchase. Searches in the last 90 days moved +7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $721K a year.

Searches, last 12 months

189K

Growth, 90 days vs prior 90

+7.0%

Conversion, latest week

16.6%

Market size, estimated

$721Ka year

Peak month

August2.9× the quietest month

Top search term

hims shampoo and conditioner46K searches a year

Listings sell for $22.96 on average, from $6.92 to $40.11. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At $22.96 that is $57K to $69K a year per listing.

Average price

$22.96inside the $15 to $100 sweet spot

Price range

$6.92–$40.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

2,500–3,000

Revenue per listing a year

$57K–$69K

Returns

0.6%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #111 within Shampoo & Conditioner Sets. It carries 2,278 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#111in Shampoo & Conditioner Sets

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

2,278per listing

Listings tracked

9

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

67 months