Thickening Shampoo

Shoppers searched for this 458K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $583K a year.

Searches, last 12 months

458K

Growth, 90 days vs prior 90

+11.0%

Conversion, latest week

9.4%

Market size, estimated

$583Ka year

Peak month

May2.8× the quietest month

Top search term

coconut shampoo144K searches a year

Listings sell for $13.51 on average, from $4.81 to $28.25. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At $13.51 that is $20K to $27K a year per listing.

Average price

$13.51under the $15 to $100 sweet spot

Price range

$4.81–$28.25

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

1,500–2,000

Revenue per listing a year

$20K–$27K

Returns

0.4%of orders · Amazon United States median 2.1%

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #224 within Shampoo & Conditioner Sets. It carries 8,129 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

56%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#224in Shampoo & Conditioner Sets

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

8,129per listing

Listings tracked

27

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

74 months