thickening pomade for men
Launch itA $1.9M/yr market growing +7.2% this quarter with returns at 0.3% — clears our launch bar.
Conversion
Incredible18.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$28.14avg listing price — sweet spot $15–$100
Price range
Incredible$23.88–$42.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.9M$1.9M/yr · 360K searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay2,252avg incumbent reviews — the moat a new listing must climb
Growth
Okay+7.2%90-day search growth — must beat 0% to launch
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, thickening pomade for men is a $1.9M/yr Amazon United States market (360K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May. Verdict: Launch it — 58/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
thickening pomade for men market data
- Units sold / yr
- 60K–80K
- avg 8,000–10,000/product
- Revenue / yr
- $1.7M–$2.3M
- units × avg price
- Conversion rate
- 18.3%
- Avg BSR
- #274
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 66 months
- Avg seller age
- 128 days
Competition & brand share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- HIMS & HERS92%
- Keeps8%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.2% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 4.1×
Top thickening pomade for men search terms
- hims shampoo115K/yr
- hims thick fix shampoo38K/yr
- saw palmetto shampoo31K/yr
- keeps shampoo8K/yr
- hims shampoo for men83K/yr
- hims thick fix7K/yr
- purador advanced therapy shampoo6K/yr
- him shampoo for men6K/yr
- shampoo hims3K/yr
- keeps shampoo for men12K/yr
Top thickening pomade for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
hims Thick Fix Shampoo - Saw Palmetto for Healthy Hair Growth & Thickening - Scalp Cleansing - Vegan Sulfate-Free & Cruelty-Free - Eucalyptus Scent 2 pack 6.4 fl oz
HIMS & HERS$23.994.4★3,022 rev
hims Thick Fix Shampoo & Conditioner Set - Saw Palmetto for Healthy Hair Growth & Thickening - Scalp Cleansing - Vegan Sulfate-Free & Cruelty-Free - Eucalyptus Scent 6.4 fl oz
HIMS & HERS$23.904.3★3,130 rev
hims Max Volume Shampoo - Biovolume 128 Biotin & Rice Protein - Root Lift & Thickening Shampoo - Paraben-Free Sulfate-Free Vegan - Citrus Spice Scent - 6.4 Fl Oz 2 Pack
HIMS & HERS$27.404.5★437 rev
Keeps Thickening Shampoo for Men 8 Oz
Keeps$23.884.0★3,364 rev
Keeps Thickening Shampoo & Conditioner for Men 8 Oz Each
Keeps$42.434.0★3,364 rev
Newest
by launch datehims Max Volume Shampoo - Biovolume 128 Biotin & Rice Protein - Root Lift & Thickening Shampoo - Paraben-Free Sulfate-Free Vegan - Citrus Spice Scent - 6.4 Fl Oz 2 Pack
HIMS & HERS$27.40437 rev
hims Dandruff Detox Shampoo - Pyrithione Zinc Argan Oil & Avocado Oil Formula - Dandruff Shampoo for Flaky & Itchy Scalp - Sulfate-Free Paraben-Free - Evergreen Mint Scent - 6.4 Fl Oz 2 Pack
HIMS & HERS$27.22195 rev
Keeps Thickening Shampoo & Conditioner for Men 8 Oz Each
Keeps$42.433,364 rev
hims Thick Fix Shampoo & Conditioner Set - Saw Palmetto for Healthy Hair Growth & Thickening - Scalp Cleansing - Vegan Sulfate-Free & Cruelty-Free - Eucalyptus Scent 6.4 fl oz
HIMS & HERS$23.903,130 rev
hims Thick Fix Shampoo - Saw Palmetto for Healthy Hair Growth & Thickening - Scalp Cleansing - Vegan Sulfate-Free & Cruelty-Free - Eucalyptus Scent 2 pack 6.4 fl oz
HIMS & HERS$23.993,022 rev
Trending
90-day click momentumhims Thick Fix Shampoo - Saw Palmetto for Healthy Hair Growth & Thickening - Scalp Cleansing - Vegan Sulfate-Free & Cruelty-Free - Eucalyptus Scent 2 pack 6.4 fl oz
HIMS & HERS$23.994.4★
hims Dandruff Detox Shampoo - Pyrithione Zinc Argan Oil & Avocado Oil Formula - Dandruff Shampoo for Flaky & Itchy Scalp - Sulfate-Free Paraben-Free - Evergreen Mint Scent - 6.4 Fl Oz 2 Pack
HIMS & HERS$27.224.6★
Keeps Thickening Shampoo & Conditioner for Men 8 Oz Each
Keeps$42.434.0★
hims Thick Fix Shampoo & Conditioner Set - Saw Palmetto for Healthy Hair Growth & Thickening - Scalp Cleansing - Vegan Sulfate-Free & Cruelty-Free - Eucalyptus Scent 6.4 fl oz
HIMS & HERS$23.904.3★
hims Max Volume Shampoo - Biovolume 128 Biotin & Rice Protein - Root Lift & Thickening Shampoo - Paraben-Free Sulfate-Free Vegan - Citrus Spice Scent - 6.4 Fl Oz 2 Pack
HIMS & HERS$27.404.5★
What buyers say about thickening pomade for men
What buyers praise and complain about, mined from review topics.What buyers love
“Shampoo smells good too”
“Good quality shampoo”
“Hair growth has improved”
“Great value”
“Helps hair thickness”
“GETTING PROPER ORDER”
“A tiny pea size lathers great”
“hair looks soft”
“Works great”
“Hair feels good after use”
What buyers complain about
“It didnt work as expected”
“it's thicker then ever”
“Honestly, it smells horrible”
“Made my head itch”
“Not as good as I had hoped”
“My hair has actually gotten worse”
“It dried my hair out”
“Its also very overpriced for how small the bottles are”
“I see no change or improvement”
“NOT for Receding Hairline”
Top return reasons
Common questions
- Is thickening pomade for men profitable to sell on Amazon United States?
- The niche generates $1.9M/yr across 6 tracked products. 90-day search growth is +7.2%. Flapen's verdict: Launch it (58/100).
- How competitive is the thickening pomade for men niche?
- 2 brands and 8 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in thickening pomade for men?
- Top complaints mined from reviews: Functionality-Overall, Thickness, Smell. The return rate is 0.3%.
- When does demand for thickening pomade for men peak?
- Demand peaks in Apr–May; the busiest month runs 4.1× the quietest.
- What does it cost to enter the thickening pomade for men niche?
- Listings span $23.88–$42.43; the average listing price is $28.14 (sweet spot $15–$100). The average incumbent carries 2,252 reviews — the moat a new listing must climb.