Thickening Pomade
FailDemand is soft, at -38.2% this quarter, so Thickening Pomade is a Fail.
- Flapen Score
- 45 / 100Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 4845
- Market size
- $120K/yr39K searches / yr
- 90-day growth
- -38.2%search demand this quarter
- Competition
- 88%top-5 click share · 8 brands · 46 sellers
Flapen Score
Thickening Pomade against its category
The dotted line is the Beauty & Personal Care average. Past it, Thickening Pomade is stronger. Inside it, weaker.
Market
The Thickening Pomade market on Amazon at a glance
Shoppers on Amazon United States searched for Thickening Pomade 39K times last year and spent an estimated $120K. The top 5 brands take 93% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 13.6% of those searches ended in a purchase.
Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.6% of those searches ended in a purchase. Searches in the last 90 days moved -38.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $120K a year.
- Searches, last 12 months
- 39K
- Growth, 90 days vs prior 90
- -38.2%
- Conversion, latest week
- 13.6%
- Market size, estimated
- $120Ka year
- Top search term
- revita hair thickening pomade12K searches a year
02 · Price
A sale here is worth $22.78.
Listings sell for $22.78 on average, from $11.85 to $34.41. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $22.78 that is $6K to $11K a year per listing.
- Average price
- $22.78inside the $15 to $100 sweet spot
- Price range
- $11.85–$34.41
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $6K–$11K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #161 within Gels. It carries 1,310 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 100%
- Out of stock, average day
- 1.1%
- Average rank
- #161in Gels
- Average rating
- 4.40 starsAmazon United States average 4.42 stars
- Average reviews
- 1,310per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 114 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 114 months
Products
Top Thickening Pomade products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Aveda Men Pure-Formance Thickening Paste | Thickens Hair | Versatile Hold | Natural Finish Hair Styling Paste | With Amla |91% Naturally Derived* 2.5 Fl Oz
- Price
- $34.33
- Rating
- 4.7/5
- Reviews
- 1,258
- Age
- 9y ago

DS Labs Mens Revita Matte Pomade - Medium Hold Styling Cream for Thicker Looking Hair With Biotin Caffeine & Beeswax Water Based Matte Finish No Flakes 3.3 fl oz
- Price
- $26.33
- Rating
- 4.5/5
- Reviews
- 444
- Age
- 3y ago

Keeps Thickening Pomade for Men Travel Size 3 Oz
- Price
- $26.95
- Rating
- 4.2/5
- Reviews
- 965
- Age
- 4y ago

Cremo Hair Thickening Paste for Men - Premium Barber Grade Thickening Paste High Hold and Low Shine Hair Styling 4 Oz
- Price
- $11.85
- Rating
- 4.4/5
- Reviews
- 7,186
- Age
- 8y ago

Thickening Pomade with Hair Growth Benefits - Strong Hold Water-Based Matte Finish for Mens Styling and Hair Loss Prevention
- Price
- $15.67
- Rating
- 4.0/5
- Reviews
- 425
- Age
- 2y ago
Trending
estimated 90-day click momentum
Aveda Men Pure-Formance Grooming Hair Cream | Medium Hold | Conditions Controls Adds Moisture and Shine | 94% Naturally Derived 4.2 Fl Oz
- Price
- $34.41
- Rating
- 4.7/5
- Reviews
- 1,075
- Age
- 22y ago

Suavecito Pomade Matte Hair Cream With DHT Blocker For Hair Regrowth - Low Shine Light Hold For Styling Thinning Hair To Look Thick & Full With Volume
- Price
- $15.01
- Rating
- 4.4/5
- Reviews
- 263
- Age
- 4y ago

Thickening Pomade with Hair Growth Benefits - Strong Hold Water-Based Matte Finish for Mens Styling and Hair Loss Prevention
- Price
- $15.67
- Rating
- 4.0/5
- Reviews
- 425
- Age
- 2y ago

Keeps Thickening Pomade for Men Travel Size 3 Oz
- Price
- $26.95
- Rating
- 4.2/5
- Reviews
- 965
- Age
- 4y ago

Aveda Men Pure-Formance Thickening Paste | Thickens Hair | Versatile Hold | Natural Finish Hair Styling Paste | With Amla |91% Naturally Derived* 2.5 Fl Oz
- Price
- $34.33
- Rating
- 4.7/5
- Reviews
- 1,258
- Age
- 9y ago
Newest
by launch date
Blackstone Mens Grooming Hair Thickening Pomade - Pliable Hold with Matte Finish | Paraben & | Sea + Surf Scent (4 Oz)
- Price
- $13.39
- Rating
- 4.4/5
- Reviews
- 465
- Age
- 2y ago

Thickening Pomade with Hair Growth Benefits - Strong Hold Water-Based Matte Finish for Mens Styling and Hair Loss Prevention
- Price
- $15.67
- Rating
- 4.0/5
- Reviews
- 425
- Age
- 2y ago

DS Labs Mens Revita Matte Pomade - Medium Hold Styling Cream for Thicker Looking Hair With Biotin Caffeine & Beeswax Water Based Matte Finish No Flakes 3.3 fl oz
- Price
- $26.33
- Rating
- 4.5/5
- Reviews
- 444
- Age
- 3y ago

Keeps Thickening Pomade for Men Travel Size 3 Oz
- Price
- $26.95
- Rating
- 4.2/5
- Reviews
- 965
- Age
- 4y ago

Suavecito Pomade Matte Hair Cream With DHT Blocker For Hair Regrowth - Low Shine Light Hold For Styling Thinning Hair To Look Thick & Full With Volume
- Price
- $15.01
- Rating
- 4.4/5
- Reviews
- 263
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 88% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
46
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
88%
Top 20: 100%
Open market
5%
- Aveda41%
- DS Laboratories22%
- Keeps17%
- Cremo9%
- FOLLICLE BOOSTER3%
- TRENDSTARTER3%
- Open — no brand owns it (2 brands, 5%)
Demand
Thickening Pomade search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr · busiest ÷ quietest = 7.3× · 8 of 12 months tracked
Search terms
Top Thickening Pomade search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- revita hair thickening pomade12K/yr
- aveda thickening paste9K/yr
- thickening pomade5K/yr
- aveda mens thickening paste2K/yr
- revita pomade5K/yr
- thickening pomade for men3K/yr
- aveda men thickening paste3K/yr
Reviews and returns
What reviews say buyers love and hate about Thickening Pomade
We read the reviews and the return reasons for every product selling here.
“has a little funky smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Thickening Pomade questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









