thickening pomade
Skip itSoft demand (-38.2% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible13.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$22.78avg listing price — sweet spot $15–$100
Price range
Great$11.85–$34.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,309.7avg incumbent reviews — the moat a new listing must climb
Market size
Okay$120K$120K/yr · 39K searches
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad88%top-5 click share — a locked-up shelf
Growth
Bad-38.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, thickening pomade is a $120K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
thickening pomade market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- $114K–$137K
- units × avg price
- Conversion rate
- 13.6%
- Avg BSR
- #161
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 70%
- Out of stock
- 1.1%
- Avg brand age
- 114 months
- Avg seller age
- 132 days
Competition & brand share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
46
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
5%
- Aveda41%
- DS Laboratories22%
- Keeps17%
- Cremo9%
- FOLLICLE BOOSTER3%
- TRENDSTARTER3%
- Open — no brand owns it (2 brands, 5%)
Demand
Weekly Amazon search volume, last 32 weeks — -38.2% search growth over the last 90 days.Top thickening pomade search terms
- revita hair thickening pomade12K/yr
- aveda thickening paste9K/yr
- thickening pomade5K/yr
- aveda mens thickening paste2K/yr
- revita pomade5K/yr
- thickening pomade for men3K/yr
- aveda men thickening paste3K/yr
Top thickening pomade products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aveda Men Pure-Formance Thickening Paste | Thickens Hair | Versatile Hold | Natural Finish Hair Styling Paste | With Amla |91% Naturally Derived* 2.5 Fl Oz
Aveda$34.334.7★1,258 rev
DS Labs Mens Revita Matte Pomade - Medium Hold Styling Cream for Thicker Looking Hair With Biotin Caffeine & Beeswax Water Based Matte Finish No Flakes 3.3 fl oz
DS Laboratories$26.334.5★444 rev
Keeps Thickening Pomade for Men Travel Size 3 Oz
Keeps$26.954.2★965 rev
Cremo Hair Thickening Paste for Men - Premium Barber Grade Thickening Paste High Hold and Low Shine Hair Styling 4 Oz
Cremo$11.854.4★7,186 rev
Thickening Pomade with Hair Growth Benefits - Strong Hold Water-Based Matte Finish for Mens Styling and Hair Loss Prevention
FOLLICLE BOOSTER$15.674.0★425 rev
Newest
by launch date
Blackstone Mens Grooming Hair Thickening Pomade - Pliable Hold with Matte Finish | Paraben & | Sea + Surf Scent (4 Oz)
Blackstone$13.39465 rev
Thickening Pomade with Hair Growth Benefits - Strong Hold Water-Based Matte Finish for Mens Styling and Hair Loss Prevention
FOLLICLE BOOSTER$15.67425 rev
DS Labs Mens Revita Matte Pomade - Medium Hold Styling Cream for Thicker Looking Hair With Biotin Caffeine & Beeswax Water Based Matte Finish No Flakes 3.3 fl oz
DS Laboratories$26.33444 rev
Keeps Thickening Pomade for Men Travel Size 3 Oz
Keeps$26.95965 rev
Suavecito Pomade Matte Hair Cream With DHT Blocker For Hair Regrowth - Low Shine Light Hold For Styling Thinning Hair To Look Thick & Full With Volume
Suavecito$15.01263 rev
Trending
90-day click momentum
Aveda Men Pure-Formance Grooming Hair Cream | Medium Hold | Conditions Controls Adds Moisture and Shine | 94% Naturally Derived 4.2 Fl Oz
Aveda$34.414.7★
Suavecito Pomade Matte Hair Cream With DHT Blocker For Hair Regrowth - Low Shine Light Hold For Styling Thinning Hair To Look Thick & Full With Volume
Suavecito$15.014.4★
Thickening Pomade with Hair Growth Benefits - Strong Hold Water-Based Matte Finish for Mens Styling and Hair Loss Prevention
FOLLICLE BOOSTER$15.674.0★
Keeps Thickening Pomade for Men Travel Size 3 Oz
Keeps$26.954.2★
Aveda Men Pure-Formance Thickening Paste | Thickens Hair | Versatile Hold | Natural Finish Hair Styling Paste | With Amla |91% Naturally Derived* 2.5 Fl Oz
Aveda$34.334.7★
What buyers say about thickening pomade
What buyers praise and complain about, mined from review topics.What buyers love
“Great hair product”
“Smells good”
“Easy to rub in to your hair”
“Well worth the money”
“Holds my hair”
“it is as advertised”
“Makes your hair feel thicker”
“I have fine hair”
“gives my hair a slight shine”
“Did not leave it weighted down and sticky”
What buyers complain about
“has a little funky smell”
“This is expensive”
“much less work into my hair”
“Sticky”
“Does not thicken”
“Product names change”
“Makes your hair look extremely greasy”
“Makes hair dry”
“too thick for thinning hair”
“my hair is pretty much entirely unstyled”
Top return reasons
Common questions
- Is thickening pomade profitable to sell on Amazon United States?
- The niche generates $120K/yr across 10 tracked products. 90-day search growth is -38.2%. Flapen's verdict: Skip it (45/100).
- How competitive is the thickening pomade niche?
- 8 brands and 46 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in thickening pomade?
- Top complaints mined from reviews: Smell, Value For Money, Hair Related. The return rate is 0.8%.
- What does it cost to enter the thickening pomade niche?
- Listings span $11.85–$34.41; the average listing price is $22.78 (sweet spot $15–$100). The average incumbent carries 1,310 reviews — the moat a new listing must climb.