Thickening Pomade
FailDemand is soft, at -38.2% this quarter, so Thickening Pomade is a Fail.
- Flapen Score
- 45 / 100Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 4845
- Market size
- $120K/yr39K searches / yr
- 90-day growth
- -38.2%search demand this quarter
- Competition
- 88%top-5 click share · 8 brands · 46 sellers
Flapen Score
Thickening Pomade against its category
The dotted line is the Beauty & Personal Care average. Past it, Thickening Pomade is stronger. Inside it, weaker.
Market
The Thickening Pomade market on Amazon at a glance
Shoppers on Amazon United States searched for Thickening Pomade 39K times last year and spent an estimated $120K. The top 5 brands take 93% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 13.6% of those searches ended in a purchase.
Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.6% of those searches ended in a purchase. Searches in the last 90 days moved -38.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $120K a year.
- Searches, last 12 months
- 39K
- Growth, 90 days vs prior 90
- -38.2%
- Conversion, latest week
- 13.6%
- Market size, estimated
- $120Ka year
- Top search term
- revita hair thickening pomade12K searches a year
02 · Price
A sale here is worth $22.78.
Listings sell for $22.78 on average, from $11.85 to $34.41. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $22.78 that is $6K to $11K a year per listing.
- Average price
- $22.78inside the $15 to $100 sweet spot
- Price range
- $11.85–$34.41
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $6K–$11K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #161 within Gels. It carries 1,310 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 100%
- Out of stock, average day
- 1.1%
- Average rank
- #161in Gels
- Average rating
- 4.40 starsAmazon United States average 4.42 stars
- Average reviews
- 1,310per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 114 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 114 months
Products
Top Thickening Pomade products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
46
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
5%
- Brand 141%
- Brand 222%
- Brand 317%
- Brand 49%
- Brand 53%
- Brand 63%
- Open — no brand owns it (2 brands, 5%)
Demand
Thickening Pomade search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr · busiest ÷ quietest = 7.3× · 8 of 12 months tracked
Search terms
Top Thickening Pomade search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- revita hair thickening pomade12K/yr
- aveda thickening paste9K/yr
- thickening pomade5K/yr
- aveda mens thickening paste2K/yr
- revita pomade5K/yr
- thickening pomade for men3K/yr
- aveda men thickening paste3K/yr
Reviews and returns
What reviews say buyers love and hate about Thickening Pomade
We read the reviews and the return reasons for every product selling here.
“has a little funky smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Thickening Pomade questions
Answered from the same tracked data.









