Thickening Conditioner
MaybeBuyers convert on 19.0% of searches. But the top 5 brands take 100% of clicks, so Thickening Conditioner is a Maybe.
- Flapen Score
- 54 / 100Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 4854
- Market size
- $876K/yr146K searches / yr
- 90-day growth
- +12.2%search demand this quarter
- Competition
- 88%top-5 click share · 3 brands · 16 sellers
Flapen Score
Thickening Conditioner against its category
The dotted line is the Beauty & Personal Care average. Past it, Thickening Conditioner is stronger. Inside it, weaker.
Market
The Thickening Conditioner market on Amazon at a glance
Shoppers on Amazon United States searched for Thickening Conditioner 146K times last year and spent an estimated $876K. All 3 brands take every click. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
19.0% of searches ended in a purchase last week.
Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 19.0% of those searches ended in a purchase. Searches in the last 90 days moved +12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $876K a year.
- Searches, last 12 months
- 146K
- Growth, 90 days vs prior 90
- +12.2%
- Conversion, latest week
- 19.0%
- Market size, estimated
- $876Ka year
- Peak month
- July1.3× the quietest month
- Top search term
- ouai fine hair conditioner31K searches a year
02 · Price
A sale here is worth $31.60.
Listings sell for $31.60 on average, from $9.59 to $61.04. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $31.60 that is $47K to $63K a year per listing.
- Average price
- $31.60inside the $15 to $100 sweet spot
- Price range
- $9.59–$61.04
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $47K–$63K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #168 within Conditioners. It carries 2,287 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #168in Conditioners
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 2,287per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 82 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 82 months
Products
Top Thickening Conditioner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
OUAI Fine Hair Conditioner - Volumizing Conditioner for Fine Hair Made with Keratin Biotin and Chia Seed Oil - Adds Softness Bounce and Volume - Free from Parabens Sulfates and Phthalates (10 Oz)
- Price
- $31.16
- Rating
- 4.5/5
- Reviews
- 2,309
- Age
- 6y ago

hims Thick Fix Thickening Conditioner - Made with Panthenol & Niacinamide - Lightweight Moisturizing Conditioner - Paraben-Free Sulfate-Free Vegan - Eucalyptus Grove Scent - 6.4 Fl Oz 2 Pack
- Price
- $24.15
- Rating
- 4.5/5
- Reviews
- 753
- Age
- 4y ago

OUAI Fine Hair Conditioner Refill - Volumizing Conditioner Made with Keratin Biotin and Chia Seed Oil - Adds Softness Bounce and Volume - Free from Parabens Sulfates and Phthalates (32 Oz)
- Price
- $60.74
- Rating
- 4.7/5
- Reviews
- 369
- Age
- 6y ago

hims Max Volume Conditioner - Biovolume 128 Biotin & Argan Oil - Volumizing & Hydrating Conditioner - Paraben-Free & Sulfate-free - Citrus Spice Scent - 6.4 Fl Oz 2 Pack
- Price
- $26.47
- Rating
- 4.6/5
- Reviews
- 208
- Age
- 3y ago

LOreal Paris Thickening Sulfate Free Conditioner Thickens + Strengthens Thin Fragile Hair Hair Care with Rosemary Leaf EverPure 8.5 Fl Oz (Packaging May Vary)
- Price
- $9.59
- Rating
- 4.6/5
- Reviews
- 4,421
- Age
- 9y ago
Trending
90-day click momentum
OUAI Fine Hair Conditioner - Volumizing Conditioner for Fine Hair Made with Keratin Biotin and Chia Seed Oil - Adds Softness Bounce and Volume - Free from Parabens Sulfates and Phthalates (10 Oz)
- Price
- $31.16
- Rating
- 4.5/5
- Reviews
- 2,309
- Age
- 6y ago

OUAI Fine Hair Conditioner Refill - Volumizing Conditioner Made with Keratin Biotin and Chia Seed Oil - Adds Softness Bounce and Volume - Free from Parabens Sulfates and Phthalates (32 Oz)
- Price
- $60.74
- Rating
- 4.7/5
- Reviews
- 369
- Age
- 6y ago

LOreal Paris Thickening Sulfate Free Conditioner Thickens + Strengthens Thin Fragile Hair Hair Care with Rosemary Leaf EverPure 8.5 Fl Oz (Packaging May Vary)
- Price
- $9.59
- Rating
- 4.6/5
- Reviews
- 4,421
- Age
- 9y ago

hims Thick Fix Thickening Conditioner - Made with Panthenol & Niacinamide - Lightweight Moisturizing Conditioner - Paraben-Free Sulfate-Free Vegan - Eucalyptus Grove Scent - 6.4 Fl Oz 2 Pack
- Price
- $24.15
- Rating
- 4.5/5
- Reviews
- 753
- Age
- 4y ago

hims Max Volume Conditioner - Biovolume 128 Biotin & Argan Oil - Volumizing & Hydrating Conditioner - Paraben-Free & Sulfate-free - Citrus Spice Scent - 6.4 Fl Oz 2 Pack
- Price
- $26.47
- Rating
- 4.6/5
- Reviews
- 208
- Age
- 3y ago
Newest
by launch date
OUAI Fine Hair Conditioner Travel Size - Volumizing Conditioner for Fine Hair with Keratin Biotin & Chia Seed Oil - Adds Softness Bounce & Volume - Free from Parabens Sulfates & Phthalates (3 Oz)
- Price
- $15.76
- Rating
- 4.1/5
- Reviews
- 193
- Age
- 1y ago

hims Max Volume Conditioner - Biovolume 128 Biotin & Argan Oil - Volumizing & Hydrating Conditioner - Paraben-Free & Sulfate-free - Citrus Spice Scent - 6.4 Fl Oz 2 Pack
- Price
- $26.47
- Rating
- 4.6/5
- Reviews
- 208
- Age
- 3y ago

hims Thick Fix Shampoo & Conditioner Set - Saw Palmetto for Healthy Hair Growth & Thickening - Scalp Cleansing - Vegan Sulfate-Free & Cruelty-Free - Eucalyptus Scent 6.4 fl oz
- Price
- $23.90
- Rating
- 4.3/5
- Reviews
- 3,130
- Age
- 4y ago

hims Thick Fix Thickening Conditioner - Made with Panthenol & Niacinamide - Lightweight Moisturizing Conditioner - Paraben-Free Sulfate-Free Vegan - Eucalyptus Grove Scent - 6.4 Fl Oz 2 Pack
- Price
- $24.15
- Rating
- 4.5/5
- Reviews
- 753
- Age
- 4y ago

OUAI Fine Shampoo and Conditioner Set - Sulfate Free Shampoo and Conditioner for Women & Men - Made with Keratin Marshmallow Root Shea Butter & Avocado Oil - Free of Parabens & Phthalates (10 Fl Oz)
- Price
- $61.04
- Rating
- 4.4/5
- Reviews
- 6,916
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
16
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- OUAI55%
- HIMS & HERS40%
- L'Oreal Paris5%
Demand
Thickening Conditioner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Thickening Conditioner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ouai fine hair conditioner31K/yr
- thickening conditioner30K/yr
- hims conditioner15K/yr
- ouai conditioner fine hair18K/yr
- hims conditioner men21K/yr
- hair thickening conditioner13K/yr
- loreal volume conditioner5K/yr
- hims thick fix conditioner6K/yr
- loreal everpure volume conditioner3K/yr
- quay conditioner fine hair2K/yr
Reviews and returns
What reviews say buyers love and hate about Thickening Conditioner
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bad smell
Overpowering scent
Scent is too strong
Meh, too expensive
Expensive
Its a bit pricey
felt kind of drying which was disappointing
Does not moisturize
Looked and felt horrible when dry
Itchy
Made my head itch
Itching problem
Didnt work on hair
It absolutely wrecked my hair
My hair started to fall out
Love
It doesnt smell terrible
the fragrance is lovely
Great scent
Perfect for fine hair
Did a beautiful job on my hair
My hair will always be fine and flat
Good quality shampoo
High quality
Great product no concerns no complaints
Very Soft
That my hair is soft
My hair was so soft
Thickens hair like advertised
It keeps my hair super smooth and soft
Less hair loss
Return
0.7% Return rate 12% Fixable by listing
Bad smell
Overpowering scent
Scent is too strong
I have very short hair so didn't take much at all
This product did not work for my hair type
Not for helping to thicken hair
felt kind of drying which was disappointing
Does not moisturize
Looked and felt horrible when dry
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Thickening Conditioner questions
Answered from the same tracked data.









