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Thermal Water

Fail

The top 5 brands take 98% of clicks, so Thermal Water is a Fail.

Flapen Score
41
41 / 100
Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 48
Market size
$233K/yr259K searches / yr
90-day growth
+8.3%search demand this quarter
Competition
83%top-5 click share · 6 brands · 10 sellers

Flapen Score

Thermal Water against its category

The dotted line is the Beauty & Personal Care average. Past it, Thermal Water is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thermal Water market on Amazon at a glance

Shoppers on Amazon United States searched for Thermal Water 259K times last year and spent an estimated $233K. The top 5 brands take 98% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 259K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $233K a year.

Searches, last 12 months
259K
Growth, 90 days vs prior 90
+8.3%
Conversion, latest week
6.0%
Market size, estimated
$233Ka year
Peak month
July1.4× the quietest month
Top search term
agua termal71K searches a year

02 · Price

A sale here is worth $14.96.

Listings sell for $14.96 on average, from $9.97 to $18.34. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $14.96 that is $15K to $19K a year per listing.

Average price
$14.96under the $15 to $100 sweet spot
Price range
$9.97–$18.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
$15K–$19K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #112 within Face Mists. It carries 10,015 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#112in Face Mists
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
10,015per listing
Listings tracked
11

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Thermal Water products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

10

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Brand 142%
  • Brand 241%
  • Brand 36%
  • Brand 45%
  • Brand 53%
  • Brand 62%

Demand

Thermal Water search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Thermal Water search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • agua termal71K/yr
  • thermal water spray50K/yr
  • thermal water29K/yr
  • thermal spring water22K/yr
  • thermal spring water face mist16K/yr
  • agua termal para la cara12K/yr
  • face water spray9K/yr
  • water spray for face9K/yr
  • water face spray6K/yr
  • agua thermal5K/yr

Reviews and returns

What reviews say buyers love and hate about Thermal Water

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Moist/Dry”
15%of negative reviews mention “Value For Money”
0.1%of orders come back
“Waste of money”
A buyer, on “Value For Money”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Thermal Water questions

Answered from the same tracked data.