Is theraface mask profitable to sell on Amazon United States?

The niche generates $522K/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.8%. Flapen's verdict: Skip it (31/100).

How competitive is the theraface mask niche?

2 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in theraface mask?

Top complaints mined from reviews: Weight Heavy, Functionality-Overall, Charging. The return rate is 7.3% — above our launch gate.

When does demand for theraface mask peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 8.0× the quietest.

What does it cost to enter the theraface mask niche?

Listings span $96.39–$586.69; the average listing price is $299.40 (sweet spot $15–$100). The average incumbent carries 246 reviews — the moat a new listing must climb.

theraface mask

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Review moat

Great245.75

avg incumbent reviews — the moat a new listing must climb

Market size

Good$522K

$522K/yr · 139K searches

Avg price

Okay$299.40

avg listing price — sweet spot $15–$100

Growth

Bad-7.8%

90-day search growth — must beat 0% to launch

Returns

Bad7.3%

return rate — above 5% kills the launch gate

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Price range

Bad$96.39–$586.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier High Returns High Price

According to Flapen's Amazon United States niche tracking, theraface mask is a $522K/yr Amazon United States market (139K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 31/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

theraface mask market data

Units sold / yr: 3K–4K; avg 750–1,000/product
Revenue / yr: $898K–$1.2M; units × avg price
Conversion rate: 1.3%
Avg BSR: #89
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 26 months
Avg seller age: 150 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

TheraFace91%
TheraGun9%

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — -7.8% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 8.0×

Open Trend

Top theraface mask search terms

therabody face mask55K/yr +2.4%3.0% conv.
theraface mask29K/yr -17.5%3.2% conv.
therabody mask13K/yr -0.8%3.9% conv.
theramask9K/yr +0.6%3.4% conv.
therabody theraface mask13K/yr -30.3%1.8% conv.
therabody red light mask5K/yr +42.4%2.0% conv.
thera face mask9K/yr -43.5%2.1% conv.
therabody red light therapy mask6K/yr -57.5%4.0% conv.

All search terms

Top theraface mask products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TheraFace Therabody Mask Glo - Cordless LED Skincare Face Mask with Red/Blue/Infrared Light & Relaxing Scalp Massage for Glowing Healthier-Looking Skin - FDA Cleared

TheraFace$332.154.2★188 rev

TheraFace Mask by Therabody - LED Light Therapy Skincare Face Mask with Vibrating Massage - Blue & Red Light Therapy and Facial Massager for Wrinkles Skin Tightening & Dark Spots - FSA Eligible

TheraFace$586.693.8★93 rev

Therabody SmartGoggles (2nd Generation) Heated Eye Mask & Eye Massager - Blackout Sleep Mask & Temple Massage for Personalized Relaxation Stress Relief & Headache Relief

TheraGun$182.384.1★525 rev

TheraGun Therabody Sleep Mask Ultra-Comfortable 100% Blackout Sleep Eye Mask with Gentle Eye Massager Vibration for Stress Relief Headache Relief & Self Care - Facial Massager for Women & Men

TheraGun$96.394.1★177 rev

Newest

by launch date

TheraFace Therabody Mask Glo - Cordless LED Skincare Face Mask with Red/Blue/Infrared Light & Relaxing Scalp Massage for Glowing Healthier-Looking Skin - FDA Cleared

TheraFace$332.15188 rev

11mo ago

Therabody SmartGoggles (2nd Generation) Heated Eye Mask & Eye Massager - Blackout Sleep Mask & Temple Massage for Personalized Relaxation Stress Relief & Headache Relief

TheraGun$182.38525 rev

1y ago

TheraGun Therabody Sleep Mask Ultra-Comfortable 100% Blackout Sleep Eye Mask with Gentle Eye Massager Vibration for Stress Relief Headache Relief & Self Care - Facial Massager for Women & Men

TheraGun$96.39177 rev

1y ago

TheraFace Mask by Therabody - LED Light Therapy Skincare Face Mask with Vibrating Massage - Blue & Red Light Therapy and Facial Massager for Wrinkles Skin Tightening & Dark Spots - FSA Eligible

TheraFace$586.6993 rev

2y ago

What buyers say about theraface mask

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“Very well built”

Suitability Combination Skin10%

“Ive seen amazing results in my skin”

Ease Of Use9%

“I find it easy to use”

Comfort-Overall8%

“Very comfortable”

Value For Money7%

“Well worth the purchase”

Brightness/Shine/Glow6%

“Bright lights”

Soft Feel4%

“Skin feels smooth”

Efficiency4%

“Works great”

Gifting Purpose4%

“Gift for a daughter”

Symptom Reduction3%

“Excellent choice for red light therapy”

What buyers complain about

Weight Heavy10%

“the unit is noticeably heavier than expected”

Functionality-Overall9%

“it made no difference”

Charging9%

“WONT HOLD A CHARGE”

Value For Money8%

“Not worth the money”

Comfort-Overall7%

“really not comfortable”

Quality-Overall4%

“Whos doing quality control at Amazon”

Durability4%

“part of the mask peals off with normal usage”

Vibration/Speed Control4%

“vibration rattling is annoying”

Size-Overall4%

“they did not fit with the mask”

Software/Application3%

“The app is a bit glitchy. doesnt always hold your results to see”

Top return reasons

Comfort-Overall16%

Size-Overall15%

Value For Money11%

Functionality-Overall11%

Weight Heavy7%

Advertised Vs Actual Product7%

Vibration/Speed Control5%

Sleep Quality5%

Product Condition3%

Massage Quality2%

Common questions

Is theraface mask profitable to sell on Amazon United States?: The niche generates $522K/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.8%. Flapen's verdict: Skip it (31/100).
How competitive is the theraface mask niche?: 2 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in theraface mask?: Top complaints mined from reviews: Weight Heavy, Functionality-Overall, Charging. The return rate is 7.3% — above our launch gate.
When does demand for theraface mask peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 8.0× the quietest.
What does it cost to enter the theraface mask niche?: Listings span $96.39–$586.69; the average listing price is $299.40 (sweet spot $15–$100). The average incumbent carries 246 reviews — the moat a new listing must climb.