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Therabrush

Maybe

The top 5 products take only 31% of clicks. But prices span $6.94–$831.46, mostly outside the sweet spot, so Therabrush is a Maybe.

Flapen Score
55
55 / 100
Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 48
Market size
$966K/yr386K searches / yr
90-day growth
-4.3%search demand this quarter
Competition
31%top-5 click share · 28 brands · 53 sellers

Flapen Score

Therabrush against its category

The dotted line is the Beauty & Personal Care average. Past it, Therabrush is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Therabrush market on Amazon at a glance

Shoppers on Amazon United States searched for Therabrush 386K times last year and spent an estimated $966K. The top 5 brands take 58% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 386K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $966K a year.

Searches, last 12 months
386K
Growth, 90 days vs prior 90
-4.3%
Conversion, latest week
1.8%
Market size, estimated
$966Ka year
Peak month
January5.7× the quietest month
Top search term
red light hair brush42K searches a year

02 · Price

A sale here is worth $141.55.

Listings sell for $141.55 on average, from $6.94 to $831.46. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $141.55 that is $14K to $35K a year per listing.

Average price
$141.55above the $15 to $100 sweet spot
Price range
$6.94–$831.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$14K–$35K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 28.7% of listings are out of stock. The average listing ranks #6,064 within Hair Loss Products. It carries 3,979 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
28.7%
Average rank
#6,064in Hair Loss Products
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
3,979per listing
Listings tracked
46

04 · Newcomers

Amazon counts 14 of last year's 29 launches as successful.

29 products launched here in the last 12 months. Amazon counts 14 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
29
Successful launches
14Amazon's first-year sales bar
Average brand age
34 months

Products

Top Therabrush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

$0$29K$58K$87K$116K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 rising

Sellers

53

Top-5 brand share

58%

Top 20: 94%

Top-5 click share

31%

Top 20: 75%

Open market

38%

  • Hairmax23%
  • CWTUL11%
  • Uvsicsve9%
  • Apbier9%
  • NBWTYA5%
  • ANTMPO4%

Demand

Therabrush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 5.7×

Search terms

Top Therabrush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red light hair brush42K/yr
  • hairmax41K/yr
  • therabrush32K/yr
  • red light brush for hair growth23K/yr
  • hairmax laser comb26K/yr
  • red light brush19K/yr
  • laser comb20K/yr
  • laser comb for hair growth18K/yr
  • hair growth comb18K/yr
  • red light comb17K/yr

Reviews and returns

What reviews say buyers love and hate about Therabrush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability20%−0.13

Broke first use

Fell apart

Broken after few uses

Functionality-Overall12%−0.08

No Results

not effective

Doesn't work

Value For Money9%−0.02

Very expensive

Insane pricing

waste of money

Size-Overall4%

The helmet was way too large

the helmet was a little too big for my head

Too small

Quality-Overall4%+0.18

Bad Quality

Garbage product

Cheaply made

Love

Ease Of Use18%+1.21

easy to handle

easy to hold

Ease of use

Quality-Overall14%+0.18

Good quality

The build quality also stands out

Solid Build Quality

Hair Growth11%+1.01

Helps great to grow hair

Good comb for hair growth

Effective Hair Growth Solution

Comfort-Overall6%+0.39

Very comfortable

comfortable in hand

comfortable to hold

Value For Money5%−0.02

Well worth it

GOOD VALUE

Great value

Return

2.6% Return rate 22% Fixable by listing

Functionality-Overall27%▇▇▇██▇

No Results

not effective

Doesn't work

Advertised Vs Actual Product9%█▆▆▇▆▇
Defective Material/Parts8%▇▇█▇█▅
Value For Money8%▅▇▇▅▅█

Very expensive

Insane pricing

waste of money

Size-Overall7%▇█▇▆▆█

The helmet was way too large

the helmet was a little too big for my head

Too small

FAQ

Common Therabrush questions

Answered from the same tracked data.