Is the summer i turned pretty merch profitable to sell on Amazon United States?

The niche generates $172K/yr across 35 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +22.5%. Flapen's verdict: Worth a look (51/100).

How competitive is the the summer i turned pretty merch niche?

13 brands and 28 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in the summer i turned pretty merch?

Top complaints mined from reviews: Smell, Durability, Size-Overall. The return rate is 3.8%.

When does demand for the summer i turned pretty merch peak?

Demand peaks in Jul–Aug–Sep; the busiest month runs 8.8× the quietest.

What does it cost to enter the the summer i turned pretty merch niche?

Listings span $6.90–$55.53; the average listing price is $19.78 (sweet spot $15–$100). The average incumbent carries 422 reviews — the moat a new listing must climb.

the summer i turned pretty merch

Worth a look

Shows a sweet-spot price point ($19.78 avg), but weak search conversion (1.2%) keeps it on the watch list.

Avg price

Great$19.78

avg listing price — sweet spot $15–$100

Price range

Great$6.90–$55.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great421.91

avg incumbent reviews — the moat a new listing must climb

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Good+22.5%

90-day search growth — must beat 0% to launch

Returns

Okay3.8%

return rate — above 5% kills the launch gate

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Market size

Okay$172K

$172K/yr · 724K searches

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, the summer i turned pretty merch is a $172K/yr Amazon United States market (724K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 51/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

the summer i turned pretty merch market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: $198K–$247K; units × avg price
Conversion rate: 1.2%
Avg BSR: #20,431
Page quality: 0%
Prime: 97%
Sponsored: 69%
Out of stock: 12.1%
Avg brand age: 30 months
Avg seller age: 144 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

43%

Top 20: 83%

Open market

14%

Just Juice44%
The Summer I Turned Pretty15%
Jay Franco11%
FUVYKOL9%
BLCAFEE4%
MEIKIUP4%
Open — no brand owns it (7 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +22.5% search growth over the last 90 days.

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 8.8×

Open Trend

Top the summer i turned pretty merch search terms

the summer i turned pretty merch427K/yr -5.9%0.7% conv.
the summer i turned pretty perfume19K/yr +170.3%1.8% conv.
just juice perfume8K/yr +140.5%1.6% conv.
tsitp merch50K/yr +7.3%0.4% conv.
cousins beach perfume11K/yr +229.9%4.8% conv.
summer i turned pretty perfume7K/yr +171.7%3.3% conv.
the summer i turned pretty shirt30K/yr +24.0%0.7% conv.
just juice8K/yr +33.7%0.3% conv.
the summer i turned pretty gifts19K/yr +11.8%1.8% conv.
the summer i turned pretty clothes20K/yr +38.8%0.4% conv.

All search terms

Top the summer i turned pretty merch products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Just Juice - The Summer I Turned Pretty Cousins Beach - Beachy Creamy Coconut and Vanilla Perfume for Women and Men - 3.4 oz

Just Juice$26.944.2★376 rev

FUVYKOL Womens 2 Piece Graphic Ocean Print Pajama Sets Starfish Shell Sleepwear Short Sleeve Nightwear Soft Lounge Sets M

FUVYKOL$21.484.4★92 rev

Just Juice - The Summer I Turned Pretty Cousins Beach Body Mist - Beachy Creamy Coconut and Vanilla Body Spray for Women and Men - 10.14 oz

Just Juice$14.344.2★189 rev

Just Juice - The Summer I Turned Pretty Cousins Beach - Beachy Creamy Coconut and Vanilla Perfume for Women and Men - 0.3 oz

Just Juice$12.394.2★376 rev

60 Pcs The Summer I Turned Pretty Classic TV Fashion Aesthetic Waterproof Vinyl Stickers for Birthday Party Supplies Decoration Favors for Water Bottles Laptop Suitcase

BLCAFEE$6.984.3★247 rev

Newest

by launch date

MEIKIUP TSITP TV Show Inspired Clear Makeup Bag Summer Romance Gift Beach Trip Toiletry Bag TV Show Lover Gift (Summer CMB)

MEIKIUP$15.903 rev

9mo ago

AICase for The Summer I Turned Pretty Inspired Bracelets Merch Stuff for TSITP Beaded Adjustable Gold Chain Friendship Bracelet Cute Aesthetic Gifts Merchandise for Fans Birthday Christmas

AICase$11.4022 rev

12mo ago

UGP Campus Apparel Cousins Rowing - Summer Pretty T-Shirt - XX-Large - Navy

UGP Campus Apparel$24.990 rev

12mo ago

The Summer I Turned Pretty - Always Love Conrad Fisher T-Shirt

The Summer I Turned Pretty$18.4011 rev

1y ago

FUVYKOL Womens 2 Piece Graphic Ocean Print Pajama Sets Starfish Shell Sleepwear Short Sleeve Nightwear Soft Lounge Sets M

FUVYKOL$21.4892 rev

1y ago

What buyers say about the summer i turned pretty merch

What buyers praise and complain about, mined from review topics.

What buyers love

Smell36%

“Great scent”

Size-Overall8%

“Fits perfectly”

Value For Money7%

“Worth the price”

Quality-Overall7%

“Good Quality”

Comfort-Overall5%

“Super comfortable”

Color4%

“Colors bright”

Gifting Purpose3%

“E. Perfect Christmas gifts”

Soft Feel2%

“Super soft and comfy after washing”

Weight Light2%

“The necklace is very light”

Ease Of Use2%

“easy to wear”

What buyers complain about

Smell33%

“No scent on skin”

Durability14%

“broke quickly”

Size-Overall10%

“So small”

Quality-Overall7%

“Cheap”

Value For Money4%

“Looks cheaper than the price indicates”

Color4%

“it would be WAY cuter if the gold isnt such a brown color”

Advertised Vs Actual Product2%

“They dont match the descriptions”

Thickness1%

“its exactly what it looks like its just thin & cheap feeling”

Adhesion/Stickiness1%

“I wish it would stick around”

Strength1%

“It has zero lasting power on me”

Top return reasons

Size-Overall51%

Waist Fit11%

Length6%

Quality-Overall4%

Material Quality4%

Thigh Fit4%

Hip Fit3%

Color3%

Advertised Vs Actual Product3%

Inseam Fit2%

Common questions

Is the summer i turned pretty merch profitable to sell on Amazon United States?: The niche generates $172K/yr across 35 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +22.5%. Flapen's verdict: Worth a look (51/100).
How competitive is the the summer i turned pretty merch niche?: 13 brands and 28 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in the summer i turned pretty merch?: Top complaints mined from reviews: Smell, Durability, Size-Overall. The return rate is 3.8%.
When does demand for the summer i turned pretty merch peak?: Demand peaks in Jul–Aug–Sep; the busiest month runs 8.8× the quietest.
What does it cost to enter the the summer i turned pretty merch niche?: Listings span $6.90–$55.53; the average listing price is $19.78 (sweet spot $15–$100). The average incumbent carries 422 reviews — the moat a new listing must climb.