The Summer I Turned Pretty Merch

Shoppers searched for this 724K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $172K a year.

Searches, last 12 months

724K

Growth, 90 days vs prior 90

+22.5%

Conversion, latest week

1.2%

Market size, estimated

$172Ka year

Peak month

August8.8× the quietest month

Top search term

the summer i turned pretty merch427K searches a year

Listings sell for $19.78 on average, from $6.90 to $55.53. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $19.78 that is $2K to $5K a year per listing.

Average price

$19.78inside the $15 to $100 sweet spot

Price range

$6.90–$55.53

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

3.8%of orders · Amazon United States median 2.1%

69% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #20,431 within Women's. It carries 422 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

97%

Out of stock, average day

12.1%

Average rank

#20,431in Women's

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

422per listing

Listings tracked

35

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

30 months