The Outset Lip Oasis Glossy Treatment

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months

96K

Growth, 90 days vs prior 90

-4.0%

Conversion, latest week

10.2%

Market size, estimated

$77Ka year

Peak month

September9.8× the quietest month

Top search term

elf crystal baller lip gloss7K searches a year

Listings sell for $7.89 on average, from $5.41 to $9.85. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $7.89 that is $2K to $4K a year per listing.

Average price

$7.89under the $15 to $100 sweet spot

Price range

$5.41–$9.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

250–500

Revenue per listing a year

$2K–$4K

Returns

0.9%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #29 within Lips. It carries 25,418 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#29in Lips

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

25,418per listing

Listings tracked

7

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

49 months