Is the ordinary volufiline profitable to sell on Amazon United States?

The niche generates $523K/yr across 17 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -32.3%. Flapen's verdict: Worth a look (52/100).

How competitive is the the ordinary volufiline niche?

12 brands and 32 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in the ordinary volufiline?

Top complaints mined from reviews: Functionality-Overall, Allergies, Symptom Reduction. The return rate is 0.4%.

What does it cost to enter the the ordinary volufiline niche?

Listings span $8.72–$29.76; the average listing price is $16.89 (sweet spot $15–$100). The average incumbent carries 8,067 reviews — the moat a new listing must climb.

the ordinary volufiline

Worth a look

Shows low returns (0.4%), but soft demand (-32.3% this quarter) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great$16.89

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$8.72–$29.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Market size

Good$523K

$523K/yr · 489K searches

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad8,066.76

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-32.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, the ordinary volufiline is a $523K/yr Amazon United States market (489K searches/yr). The top 5 brands hold 80% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

the ordinary volufiline market data

Units sold / yr: 30K–40K; avg 4,000–5,000/product
Revenue / yr: $507K–$676K; units × avg price
Conversion rate: 6.3%
Avg BSR: #366
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 11.1%
Avg brand age: 30 months
Avg seller age: 129 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

15%

The Ordinary41%
SeoulCeuticals14%
MKSUVGQ11%
COSMETIC BOOSTERS8%
SKIN10046%
SUNGBOON EDITOR4%
Open — no brand owns it (6 brands, 15%)

Top the ordinary volufiline search terms

the ordinary volufiline158K/yr -21.2%0.9% conv.
ordinary volufiline102K/yr -7.4%0.9% conv.
volufiline the ordinary90K/yr -53.2%1.1% conv.
ordinary volufiline 92 percent15K/yr +47.2%1.3% conv.
the ordinary volufiline serum33K/yr -41.9%1.1% conv.
volufiline ordinary33K/yr -72.9%1.2% conv.
the ordinary volufiline 92%15K/yr -57.2%1.3% conv.
the ordinary volufiline plumping serum5K/yr +55.3%1.2% conv.
ordinary volufiline roller ball top3K/yr >1,000%0.2% conv.
the ordinary plumping serum5K/yr -9.1%0.7% conv.

All search terms

Top the ordinary volufiline products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

The Ordinary GF 15% Solution Anti-Aging Formula for Visible Skin & Wrinkle Repair 1 Fl Oz

The Ordinary$14.964.6★2,226 rev

SeoulCeuticals Volufiline Serum + Snail Mucin - Extra Large 30ml 100% Sederma Volifiline Korean Skincare - Volufine Plumping Skin Care for Face 1oz

SeoulCeuticals$21.024.4★1,674 rev

Volufiline 92% + Pal-Isoleucine 1% Serum Face Plumping Serum for Eye Area Cheeks & Smile Lines Helps Skin Look Smoother & Firmer Lightweight Fast Absorbing Formula 60ml

MKSUVGQ$16.624.4★13 rev

[ Volufiline 10ml ] Cosmetic Ingredient - 100% Volufiline 10ml(0.34 fl. oz) France SEDERMA | Cosmetic Grade | For face and body Improve Skin Elasticity Wrinkle Improvement

COSMETIC BOOSTERS$21.084.0★1,534 rev

SKIN1004 Matrixyl 10% Boosting Shot Ampoule Volufiline & Hyaluronic Acid Serum for Face Spicule for Deep Hydration & Firming Moisture Volume Care for Under Eye Korean Skin Care 1.01fl.oz / 30ml

SKIN1004$17.134.4★868 rev

Newest

by launch date

Volufiline 92% + Pal-Isoleucine 1% Serum Face Plumping Serum for Eye Area Cheeks & Smile Lines Helps Skin Look Smoother & Firmer Lightweight Fast Absorbing Formula 60ml

MKSUVGQ$16.6213 rev

2mo ago

Serum

PIVETOS$18.168 rev

2mo ago

COSRX The Blue Copper Peptide Bakuchiol Serum Korean Peptide Plumping Serum for Face GHK-Cu Copper Peptides with Bakuchiol Glow & Plump Anti-aging & Skin Firming Care Korean Skin Care 1.69 Fl Oz

COSRX$23.13163 rev

2mo ago

Volufiline 92% + Palmitoyl Isoleucine 1% Volumizing Face Serum - Needle-Free Plumping for Under Eyes Cheeks & Smile Lines - Firming Lifting & Smoothing - Lightweight Anhydrous Formula (1pc)

Peehss$19.1922 rev

3mo ago

SeoulCeuticals Volufiline Serum + Snail Mucin - Extra Large 30ml 100% Sederma Volifiline Korean Skincare - Volufine Plumping Skin Care for Face 1oz

SeoulCeuticals$21.021,674 rev

4mo ago

What buyers say about the ordinary volufiline

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“its super affordable for the quality”

Suitability Combination Skin14%

“It is perfect for combination skin, highly recommend”

Value For Money12%

“Great value”

Moist/Dry9%

“It's hydrating”

Soft Feel8%

“Gentle on skin”

Suitability Dry Skin5%

“It works well to exfoliate”

Symptom Reduction4%

“Cleared adult acne”

Absorbency3%

“Absorbed well, etc”

Brightness/Shine/Glow3%

“Gives you a glow”

Advertised Vs Actual Product2%

“as described”

What buyers complain about

Functionality-Overall14%

“Didn't work”

Allergies10%

“Skin irritation”

Symptom Reduction7%

“Did not notice a huge improvement”

Moist/Dry7%

“Not very hydrating”

Smell5%

“Foul odor”

Skin Health5%

“Burnt skin feeling”

Value For Money4%

“Price is HIGH”

Suitability Dry Skin4%

“just not hydrating enough for my dry skin”

Advertised Vs Actual Product2%

“it false advertisement”

Size-Overall2%

“It doesn 't fit my face”

Top return reasons

Functionality-Overall23%

Advertised Vs Actual Product11%

Size-Overall11%

Value For Money6%

Product Condition5%

Moist/Dry4%

Smell4%

Skin Health4%

Defective Material/Parts3%

Adhesion/Stickiness3%

Common questions

Is the ordinary volufiline profitable to sell on Amazon United States?: The niche generates $523K/yr across 17 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -32.3%. Flapen's verdict: Worth a look (52/100).
How competitive is the the ordinary volufiline niche?: 12 brands and 32 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in the ordinary volufiline?: Top complaints mined from reviews: Functionality-Overall, Allergies, Symptom Reduction. The return rate is 0.4%.
What does it cost to enter the the ordinary volufiline niche?: Listings span $8.72–$29.76; the average listing price is $16.89 (sweet spot $15–$100). The average incumbent carries 8,067 reviews — the moat a new listing must climb.

the ordinary volufiline

the ordinary volufiline market data

Competition & brand share

Top the ordinary volufiline search terms

Top the ordinary volufiline products on Amazon

Top sellers

Newest

Trending

What buyers say about the ordinary volufiline

What buyers love

What buyers complain about

Top return reasons

Common questions

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