The Ordinary Toner

Shoppers searched for this 541K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

541K

Growth, 90 days vs prior 90

-3.5%

Conversion, latest week

14.7%

Market size, estimated

$1.1Ma year

Peak month

November2.6× the quietest month

Top search term

ordinary toner107K searches a year

Listings sell for $14.14 on average, from $8.72 to $22.66. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 6,000 to 8,000 of them. At $14.14 that is $85K to $113K a year per listing.

Average price

$14.14under the $15 to $100 sweet spot

Price range

$8.72–$22.66

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

6,000–8,000

Revenue per listing a year

$85K–$113K

Returns

0.4%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #74 within Polishes & Scrubs. It carries 19,395 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

6.2%

Average rank

#74in Polishes & Scrubs

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

19,395per listing

Listings tracked

8

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

63 months