Is The Ordinary Toner profitable to sell on Amazon United States?

Flapen scores The Ordinary Toner 45 out of 100 on Amazon United States, a Fail. Shoppers spend $1.1M a year across 8 tracked products. Search demand grew -3.5% in the last 90 days.

How competitive is the The Ordinary Toner niche on Amazon United States?

2 brands and 573 sellers compete in The Ordinary Toner on Amazon United States. The top 5 The Ordinary Toner products take 94% of clicks, and the top 5 brands take 100%.

What do buyers complain about in The Ordinary Toner?

The Ordinary Toner buyers on Amazon United States complain most about Allergies, Smell, and Functionality-Overall. An estimated 0.4% of orders come back.

When does demand for The Ordinary Toner peak?

Search demand for The Ordinary Toner on Amazon United States peaks in Jan–Nov, and the busiest month runs 2.6× the quietest.

What does it cost to enter the The Ordinary Toner niche?

The Ordinary Toner sells for $14.14 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $8.72 to $22.66. The average product has 19,395 reviews, the count a new listing must catch up to.

The Ordinary Toner

Fail

The top 5 brands take 100% of clicks, so The Ordinary Toner is a Fail.

Flapen Score: 45
45 / 100Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size: $1.1M/yr541K searches / yr
90-day growth: -3.5%search demand this quarter
Competition: 94%top-5 click share · 2 brands · 573 sellers

Flapen Score

The Ordinary Toner against its category

The dotted line is the Beauty & Personal Care average. Past it, The Ordinary Toner is stronger. Inside it, weaker.

45Fail

This niche Category average

See the method

Market

The The Ordinary Toner market on Amazon at a glance

Shoppers on Amazon United States searched for The Ordinary Toner 541K times last year and spent an estimated $1.1M. All 2 brands take every click. Demand peaks in Jan–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 14.7% of those searches ended in a purchase.

Shoppers searched for this 541K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months: 541K
Growth, 90 days vs prior 90: -3.5%
Conversion, latest week: 14.7%
Market size, estimated: $1.1Ma year
Peak month: November2.6× the quietest month
Top search term: ordinary toner107K searches a year

02 · Price

A sale here is worth $14.14.

Listings sell for $14.14 on average, from $8.72 to $22.66. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 6,000 to 8,000 of them. At $14.14 that is $85K to $113K a year per listing.

Average price: $14.14under the $15 to $100 sweet spot
Price range: $8.72–$22.66
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 60K–80K
Units per listing a year: 6,000–8,000
Revenue per listing a year: $85K–$113K
Returns: 0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #74 within Polishes & Scrubs. It carries 19,395 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 6.2%
Average rank: #74in Polishes & Scrubs
Average rating: 4.65 starsAmazon United States average 4.42 stars
Average reviews: 19,395per listing
Listings tracked: 8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 63 months

Products

Top The Ordinary Toner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

573

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

Brand 169%
Brand 231%
Open — no brand owns it (0%)

Demand

The Ordinary Toner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Nov · busiest ÷ quietest = 2.6×

Search terms

Top The Ordinary Toner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

ordinary toner107K/yr +10.6%13.5% conv.
the ordinary toner97K/yr +7.0%13.2% conv.
acure brightening facial scrub90K/yr +6.1%17.1% conv.
acure face scrub64K/yr -27.8%18.2% conv.
the ordinary exfoliating toner18K/yr +36.6%10.3% conv.
acure scrub19K/yr -4.8%16.2% conv.
ordinary toner for face17K/yr +1.6%11.7% conv.
acure facial scrub16K/yr +34.9%11.5% conv.
the ordinary toner for face14K/yr +5.2%9.7% conv.
the ordinary lip exfoliator24K/yr -51.6%0.1% conv.

Reviews and returns

What reviews say buyers love and hate about The Ordinary Toner

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Suitability Combination Skin”

15%of negative reviews mention “Allergies”

0.4%of orders come back

“Very irritating”

A buyer, on “Allergies”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common The Ordinary Toner questions

Answered from the same tracked data.

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