The Ordinary Sulfur
FailThe top 5 brands take 100% of clicks, so The Ordinary Sulfur is a Fail.
- Flapen Score
- 34 / 100Ranks 10,192 of 10,978 Beauty & Personal Care niches · −14 vs the category median of 4834
- Market size
- $96K/yr58K searches / yr
- 90-day growth
- -16.3%search demand this quarter
- Competition
- 96%top-5 click share · 2 brands · 34 sellers
Flapen Score
The Ordinary Sulfur against its category
The dotted line is the Beauty & Personal Care average. Past it, The Ordinary Sulfur is stronger. Inside it, weaker.
Market
The The Ordinary Sulfur market on Amazon at a glance
Shoppers on Amazon United States searched for The Ordinary Sulfur 58K times last year and spent an estimated $96K. All 2 brands take every click. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 14.2% of those searches ended in a purchase.
Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $96K a year.
- Searches, last 12 months
- 58K
- Growth, 90 days vs prior 90
- -16.3%
- Conversion, latest week
- 14.2%
- Market size, estimated
- $96Ka year
- Top search term
- the ordinary sulfur24K searches a year
02 · Price
A sale here is worth $11.59.
Listings sell for $11.59 on average, from $8.50 to $14.26. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At $11.59 that is $6K to $9K a year per listing.
- Average price
- $11.59under the $15 to $100 sweet spot
- Price range
- $8.50–$14.26
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $6K–$9K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #188 within Facial Peels. It carries 2,099 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #188in Facial Peels
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 2,099per listing
- Listings tracked
- 6
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 80 months
Products
Top The Ordinary Sulfur products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
The Ordinary Sulfur 10% Powder-to-Cream Acne Spot Treatment Concentrate Reduces Pimple Size and Zit Redness 0.18 Oz
- Price
- $9.66
- Rating
- 4.3/5
- Reviews
- 611
- Age
- 9mo ago

THAYERS Rapid Acne Treatment with 10% Sulfur Sulfur Acne Treatment with Niacinamide and Glycolic Acid Soothing and Non-Stripping Skin Care 0.68 Fl Oz
- Price
- $11.07
- Rating
- 4.5/5
- Reviews
- 510
- Age
- 2y ago

Thayers Blemish Clearing Acne Pads Salicylic Acid Acne Treatment for Face Pore Reducing Exfoliating and Soothing Skincare Witch Hazel Toner Pads 60 Ct
- Price
- $8.50
- Rating
- 4.6/5
- Reviews
- 7,163
- Age
- 6y ago

Thayers Blemish Clearing Salicylic Acid Toner Acne Treatment Face Toner with 2% Salicylic Acid Soothing and Non-Stripping Skin Care 12 Fl Oz
- Price
- $13.05
- Rating
- 4.6/5
- Reviews
- 3,245
- Age
- 6y ago

Thayers Double Action Acne Serum with Salicylic Acid Acne Treatment Face Serum with 2% Salicylic Acid and Niacinamide Soothing and Non-Stripping Skin Care 1 Fl Oz
- Price
- $14.26
- Rating
- 4.5/5
- Reviews
- 542
- Age
- 2y ago
Trending
estimated 90-day click momentum
Thayers Blemish Clearing Salicylic Acid Toner Acne Treatment Face Toner with 2% Salicylic Acid Soothing and Non-Stripping Skin Care 12 Fl Oz
- Price
- $13.05
- Rating
- 4.6/5
- Reviews
- 3,245
- Age
- 6y ago

The Ordinary Sulfur 10% Powder-to-Cream Acne Spot Treatment Concentrate Reduces Pimple Size and Zit Redness 0.18 Oz
- Price
- $9.66
- Rating
- 4.3/5
- Reviews
- 611
- Age
- 9mo ago

Thayers Blemish Clearing Acne Pads Salicylic Acid Acne Treatment for Face Pore Reducing Exfoliating and Soothing Skincare Witch Hazel Toner Pads 60 Ct
- Price
- $8.50
- Rating
- 4.6/5
- Reviews
- 7,163
- Age
- 6y ago

THAYERS Blemish Clearing Face Cleanser with 1.5% Salicylic Acid Acne Treatment Face Wash Soothing and Non-Stripping Skin Care 4.4 Fl Oz
- Price
- $13.02
- Rating
- 4.6/5
- Reviews
- 522
- Age
- 2y ago

THAYERS Rapid Acne Treatment with 10% Sulfur Sulfur Acne Treatment with Niacinamide and Glycolic Acid Soothing and Non-Stripping Skin Care 0.68 Fl Oz
- Price
- $11.07
- Rating
- 4.5/5
- Reviews
- 510
- Age
- 2y ago
Newest
by launch date
The Ordinary Sulfur 10% Powder-to-Cream Acne Spot Treatment Concentrate Reduces Pimple Size and Zit Redness 0.18 Oz
- Price
- $9.66
- Rating
- 4.3/5
- Reviews
- 611
- Age
- 9mo ago

THAYERS Rapid Acne Treatment with 10% Sulfur Sulfur Acne Treatment with Niacinamide and Glycolic Acid Soothing and Non-Stripping Skin Care 0.68 Fl Oz
- Price
- $11.07
- Rating
- 4.5/5
- Reviews
- 510
- Age
- 2y ago

Thayers Double Action Acne Serum with Salicylic Acid Acne Treatment Face Serum with 2% Salicylic Acid and Niacinamide Soothing and Non-Stripping Skin Care 1 Fl Oz
- Price
- $14.26
- Rating
- 4.5/5
- Reviews
- 542
- Age
- 2y ago

THAYERS Blemish Clearing Face Cleanser with 1.5% Salicylic Acid Acne Treatment Face Wash Soothing and Non-Stripping Skin Care 4.4 Fl Oz
- Price
- $13.02
- Rating
- 4.6/5
- Reviews
- 522
- Age
- 2y ago

Thayers Blemish Clearing Salicylic Acid Toner Acne Treatment Face Toner with 2% Salicylic Acid Soothing and Non-Stripping Skin Care 12 Fl Oz
- Price
- $13.05
- Rating
- 4.6/5
- Reviews
- 3,245
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 96% of clicks. A locked shelf that new listings rarely crack.
Brands
2 rising
Sellers
34
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
96%
Top 20: 100%
Open market
0%
- THAYERS51%
- The Ordinary49%
Demand
The Ordinary Sulfur search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 5.7× · 11 of 12 months tracked
Search terms
Top The Ordinary Sulfur search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- the ordinary sulfur24K/yr
- thayers acne treatment9K/yr
- thayers acne5K/yr
- ordinary sulfur9K/yr
- thayers rapid acne treatment3K/yr
- the ordinary sulfur 10%9K/yr
Reviews and returns
What reviews say buyers love and hate about The Ordinary Sulfur
We read the reviews and the return reasons for every product selling here.
“Smells gross too”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common The Ordinary Sulfur questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









