the ordinary sulfur
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible14.2%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.59avg listing price — sweet spot $15–$100
Review moat
Okay2,098.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$96K$96K/yr · 58K searches
Growth
Bad-16.3%90-day search growth — must beat 0% to launch
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$8.50–$14.26cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, the ordinary sulfur is a $96K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
the ordinary sulfur market data
- Units sold / yr
- 5K–6K
- avg 500–750/product
- Revenue / yr
- $58K–$70K
- units × avg price
- Conversion rate
- 14.2%
- Avg BSR
- #188
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 80 months
- Avg seller age
- 134 days
Competition & brand share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 rising
Sellers
34
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- THAYERS51%
- The Ordinary49%
Demand
Weekly Amazon search volume, last 45 weeks — -16.3% search growth over the last 90 days.Top the ordinary sulfur search terms
- the ordinary sulfur24K/yr
- thayers acne treatment9K/yr
- thayers acne5K/yr
- ordinary sulfur9K/yr
- thayers rapid acne treatment3K/yr
- the ordinary sulfur 10%9K/yr
Top the ordinary sulfur products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Ordinary Sulfur 10% Powder-to-Cream Acne Spot Treatment Concentrate Reduces Pimple Size and Zit Redness 0.18 Oz
The Ordinary$9.664.3★611 rev
THAYERS Rapid Acne Treatment with 10% Sulfur Sulfur Acne Treatment with Niacinamide and Glycolic Acid Soothing and Non-Stripping Skin Care 0.68 Fl Oz
THAYERS$11.074.5★510 rev
Thayers Blemish Clearing Acne Pads Salicylic Acid Acne Treatment for Face Pore Reducing Exfoliating and Soothing Skincare Witch Hazel Toner Pads 60 Ct
THAYERS$8.504.6★7,163 rev
Thayers Blemish Clearing Salicylic Acid Toner Acne Treatment Face Toner with 2% Salicylic Acid Soothing and Non-Stripping Skin Care 12 Fl Oz
THAYERS$13.054.6★3,245 rev
Thayers Double Action Acne Serum with Salicylic Acid Acne Treatment Face Serum with 2% Salicylic Acid and Niacinamide Soothing and Non-Stripping Skin Care 1 Fl Oz
THAYERS$14.264.5★542 rev
Newest
by launch dateThe Ordinary Sulfur 10% Powder-to-Cream Acne Spot Treatment Concentrate Reduces Pimple Size and Zit Redness 0.18 Oz
The Ordinary$9.66611 rev
THAYERS Rapid Acne Treatment with 10% Sulfur Sulfur Acne Treatment with Niacinamide and Glycolic Acid Soothing and Non-Stripping Skin Care 0.68 Fl Oz
THAYERS$11.07510 rev
Thayers Double Action Acne Serum with Salicylic Acid Acne Treatment Face Serum with 2% Salicylic Acid and Niacinamide Soothing and Non-Stripping Skin Care 1 Fl Oz
THAYERS$14.26542 rev
THAYERS Blemish Clearing Face Cleanser with 1.5% Salicylic Acid Acne Treatment Face Wash Soothing and Non-Stripping Skin Care 4.4 Fl Oz
THAYERS$13.02522 rev
Thayers Blemish Clearing Salicylic Acid Toner Acne Treatment Face Toner with 2% Salicylic Acid Soothing and Non-Stripping Skin Care 12 Fl Oz
THAYERS$13.053,245 rev
Trending
90-day click momentumThayers Blemish Clearing Salicylic Acid Toner Acne Treatment Face Toner with 2% Salicylic Acid Soothing and Non-Stripping Skin Care 12 Fl Oz
THAYERS$13.054.6★
The Ordinary Sulfur 10% Powder-to-Cream Acne Spot Treatment Concentrate Reduces Pimple Size and Zit Redness 0.18 Oz
The Ordinary$9.664.3★
Thayers Blemish Clearing Acne Pads Salicylic Acid Acne Treatment for Face Pore Reducing Exfoliating and Soothing Skincare Witch Hazel Toner Pads 60 Ct
THAYERS$8.504.6★
THAYERS Blemish Clearing Face Cleanser with 1.5% Salicylic Acid Acne Treatment Face Wash Soothing and Non-Stripping Skin Care 4.4 Fl Oz
THAYERS$13.024.6★
THAYERS Rapid Acne Treatment with 10% Sulfur Sulfur Acne Treatment with Niacinamide and Glycolic Acid Soothing and Non-Stripping Skin Care 0.68 Fl Oz
THAYERS$11.074.5★
What buyers say about the ordinary sulfur
What buyers praise and complain about, mined from review topics.What buyers love
“have been amazing for my skin”
“Great product for teens and adults”
“They smell amazing and leave my skin smooth and clear”
“Hydrating and soothing”
“Definitely worth the buy”
“Worked great also cleanup acne quickly”
“Great for a quick cleaning”
“It clears acne”
“Easy to Use”
“Amazing and gentle enough”
What buyers complain about
“Smells gross too”
“It leaves me a with terrible breakout”
“none were as effective as this one”
“This burned my face not literally”
“I dont recommend if you have sensitive skin”
“Waste of money”
“really small hard to remove”
“drys out my skin”
“they werent really helping”
“Leaky container”
Top return reasons
Common questions
- Is the ordinary sulfur profitable to sell on Amazon United States?
- The niche generates $96K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.3%. Flapen's verdict: Skip it (34/100).
- How competitive is the the ordinary sulfur niche?
- 2 brands and 34 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in the ordinary sulfur?
- Top complaints mined from reviews: Smell, Allergies, Functionality-Overall. The return rate is 0.5%.
- What does it cost to enter the the ordinary sulfur niche?
- Listings span $8.50–$14.26; the average listing price is $11.59 (sweet spot $15–$100). The average incumbent carries 2,099 reviews — the moat a new listing must climb.