The Ordinary Serum Foundation

Shoppers searched for this 405K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -37.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months

405K

Growth, 90 days vs prior 90

-37.2%

Conversion, latest week

0.9%

Market size, estimated

$34Ka year

Top search term

catrice foundation110K searches a year

Listings sell for $8.96 on average, from $5.34 to $15.89. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $8.96 that is $896 to $2K a year per listing.

Average price

$8.96under the $15 to $100 sweet spot

Price range

$5.34–$15.89

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$896–$2K

Returns

0.1%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #117 within Face. It carries 16,226 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

12.4%

Average rank

#117in Face

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

16,226per listing

Listings tracked

14

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

59 months