The Ordinary Rosehip Oil
FailThe top 5 products take 100% of clicks, so The Ordinary Rosehip Oil is a Fail.
- Flapen Score
- 49 / 100Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 4849
- Market size
- $892K/yr254K searches / yr
- 90-day growth
- -5.4%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 6 sellers
Flapen Score
The Ordinary Rosehip Oil against its category
The dotted line is the Beauty & Personal Care average. Past it, The Ordinary Rosehip Oil is stronger. Inside it, weaker.
Market
The The Ordinary Rosehip Oil market on Amazon at a glance
Shoppers on Amazon United States searched for The Ordinary Rosehip Oil 254K times last year and spent an estimated $892K. All 3 brands take every click. Demand peaks in Jan–Feb–Mar–May–Jun. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 10.4% of those searches ended in a purchase.
Shoppers searched for this 254K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $892K a year.
- Searches, last 12 months
- 254K
- Growth, 90 days vs prior 90
- -5.4%
- Conversion, latest week
- 10.4%
- Market size, estimated
- $892Ka year
- Peak month
- February7.8× the quietest month
- Top search term
- third layer night oil62K searches a year
02 · Price
A sale here is worth $33.87.
Listings sell for $33.87 on average, from $10.51 to $44.32. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 5,000 to 6,000 of them. At $33.87 that is $169K to $203K a year per listing.
- Average price
- $33.87inside the $15 to $100 sweet spot
- Price range
- $10.51–$44.32
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- $169K–$203K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #117 within Oils. It carries 2,378 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #117in Oils
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 2,378per listing
- Listings tracked
- 4
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top The Ordinary Rosehip Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 rising
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 159%
- Brand 235%
- Brand 36%
- Open — no brand owns it (0%)
Demand
The Ordinary Rosehip Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar, May, Jun · busiest ÷ quietest = 7.8×
Search terms
Top The Ordinary Rosehip Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- third layer night oil62K/yr
- third layer25K/yr
- the ordinary rosehip oil34K/yr
- night oil11K/yr
- ordinary rosehip oil for face16K/yr
- the ordinary oil15K/yr
- ordinary oil13K/yr
- the ordinary rose hip seed oil for face14K/yr
- osea face oil12K/yr
- sunday riley luna sleeping night oil5K/yr
Reviews and returns
What reviews say buyers love and hate about The Ordinary Rosehip Oil
We read the reviews and the return reasons for every product selling here.
“The smell is a little weird”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common The Ordinary Rosehip Oil questions
Answered from the same tracked data.









