Is the ordinary rosehip oil profitable to sell on Amazon United States?

The niche generates $892K/yr across 4 tracked products. 90-day search growth is -5.4%. Flapen's verdict: Skip it (49/100).

How competitive is the the ordinary rosehip oil niche?

3 brands and 6 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in the ordinary rosehip oil?

Top complaints mined from reviews: Smell, Durability, Ease Of Use. The return rate is 0.9%.

When does demand for the ordinary rosehip oil peak?

Demand peaks in Jan–Feb–Mar–May–Jun; the busiest month runs 7.8× the quietest.

What does it cost to enter the the ordinary rosehip oil niche?

Listings span $10.51–$44.32; the average listing price is $33.87 (sweet spot $15–$100). The average incumbent carries 2,378 reviews — the moat a new listing must climb.

the ordinary rosehip oil

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible$33.87

avg listing price — sweet spot $15–$100

Conversion

Great10.4%

search→purchase rate — share of searches ending in a sale

Price range

Great$10.51–$44.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$892K

$892K/yr · 254K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,378.25

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-5.4%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, the ordinary rosehip oil is a $892K/yr Amazon United States market (254K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–May–Jun. Verdict: Skip it — 49/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

the ordinary rosehip oil market data

Units sold / yr: 30K–40K; avg 5,000–6,000/product
Revenue / yr: $1.0M–$1.4M; units × avg price
Conversion rate: 10.4%
Avg BSR: #117
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 57 months
Avg seller age: 131 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Third Layer59%
The Ordinary35%
Sunday Riley6%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 96 weeks — -5.4% search growth over the last 90 days.

Peak months: Jan, Feb, Mar, May, Jun · busiest ÷ quietest = 7.8×

Open Trend

Top the ordinary rosehip oil search terms

third layer night oil62K/yr +15.3%10.8% conv.
third layer25K/yr +16.2%8.1% conv.
the ordinary rosehip oil34K/yr -23.6%21.9% conv.
night oil11K/yr +38.1%6.6% conv.
ordinary rosehip oil for face16K/yr -22.0%24.3% conv.
the ordinary oil15K/yr -22.1%8.2% conv.
ordinary oil13K/yr -10.3%7.5% conv.
the ordinary rose hip seed oil for face14K/yr -21.7%22.0% conv.
osea face oil12K/yr -14.0%0.5% conv.
sunday riley luna sleeping night oil5K/yr +20.9%13.8% conv.

All search terms

Top the ordinary rosehip oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Third Layer Castor Oil Body Oil 100% Organic Cold-Pressed Hexane-Free with Magnesium & Frankincense for Skin Hydration & Evening Self-Care Night Oil (14 fl oz)

Third Layer$44.324.2★570 rev

The Ordinary 100% Organic Cold-Pressed Rose Hip Seed Oil Addresses Signs of Aging by Improving the Appearance of Uneven Skin Tone Supporting Skin Elasticity 1 Fl Oz

The Ordinary$10.514.6★6,267 rev

Third Layer Day Spray Fast-Absorbing Body Oil with Warm Vanilla & Sandalwood Jojoba Moringa & Green Coffee Naturally Scented Alcohol & Paraben-Free (3.3 fl oz)

Third Layer$38.824.3★211 rev

Sunday Riley Luna Retinol Sleeping Night Oil 0.5oz

Sunday Riley$41.824.6★2,465 rev

Newest

by launch date

Third Layer Castor Oil Body Oil 100% Organic Cold-Pressed Hexane-Free with Magnesium & Frankincense for Skin Hydration & Evening Self-Care Night Oil (14 fl oz)

Third Layer$44.32570 rev

1y ago

Third Layer Day Spray Fast-Absorbing Body Oil with Warm Vanilla & Sandalwood Jojoba Moringa & Green Coffee Naturally Scented Alcohol & Paraben-Free (3.3 fl oz)

Third Layer$38.82211 rev

1y ago

Sunday Riley Luna Retinol Sleeping Night Oil 0.5oz

Sunday Riley$41.822,465 rev

9y ago

The Ordinary 100% Organic Cold-Pressed Rose Hip Seed Oil Addresses Signs of Aging by Improving the Appearance of Uneven Skin Tone Supporting Skin Elasticity 1 Fl Oz

The Ordinary$10.516,267 rev

9y ago

What buyers say about the ordinary rosehip oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell22%

“Amazing Scent”

Quality-Overall13%

“Great product and so versatile”

Moist/Dry9%

“Very moisturizing”

Absorbency5%

“absorbs well”

Suitability Combination Skin5%

“Skin texture change great work on my skin”

Soft Feel4%

“my skin feels softer”

Value For Money3%

“Best money spent”

Oily/Greasy3%

“Beautiful packaging and absorbs without an oily feeling”

Suitability Oily Skin3%

“My skin looks and feels better and just a little oil goes a long way”

Suitability Dry Skin2%

“it has been so good for my 50 year old dry skin”

What buyers complain about

Smell19%

“The smell is a little weird”

Durability8%

“It actually fell apart”

Ease Of Use6%

“Its difficult to remove”

Leak-Proof6%

“Leaked through the box”

Value For Money5%

“a bit pricey”

Allergies4%

“Then my legs started getting very dry and itchy”

Adhesion/Stickiness4%

“sticky as other brands Ive tried”

Thickness3%

“Its also incredibly thick”

Oily/Greasy2%

“Is it greasy”

Design-Overall2%

“Poor lid design”

Top return reasons

Smell37%

Oily/Greasy12%

Leak-Proof9%

Advertised Vs Actual Product6%

Functionality-Overall4%

Defective Material/Parts4%

Ease Of Use3%

Product Condition3%