The Ordinary Oil

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.4% of those searches ended in a purchase. Searches in the last 90 days moved -23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months

48K

Growth, 90 days vs prior 90

-23.8%

Conversion, latest week

14.4%

Market size, estimated

$66Ka year

Peak month

February1.6× the quietest month

Top search term

the ordinary oil15K searches a year

Listings sell for $9.57 on average, from $7.49 to $11.05. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,000 to 1,250 of them. At $9.57 that is $10K to $12K a year per listing.

Average price

$9.57under the $15 to $100 sweet spot

Price range

$7.49–$11.05

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

1,000–1,250

Revenue per listing a year

$10K–$12K

Returns

0.3%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #71 within Oils. It carries 18,208 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#71in Oils

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

18,208per listing

Listings tracked

6

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

73 months