the ordinary oil
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.57avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$66K$66K/yr · 48K searches
Review moat
Bad18,207.83avg incumbent reviews — the moat a new listing must climb
Growth
Bad-23.8%90-day search growth — must beat 0% to launch
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$7.49–$11.05cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, the ordinary oil is a $66K/yr Amazon United States market (48K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 29/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
the ordinary oil market data
- Units sold / yr
- 6K–8K
- avg 1,000–1,250/product
- Revenue / yr
- $57K–$77K
- units × avg price
- Conversion rate
- 14.4%
- Avg BSR
- #71
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 73 months
- Avg seller age
- 132 days
Competition & brand share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- The Ordinary100%
Demand & seasonality
Weekly Amazon search volume, last 72 weeks — -23.8% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 1.6×
Top the ordinary oil search terms
- the ordinary oil15K/yr
- ordinary oil13K/yr
- the ordinary face oil9K/yr
- ordinary face oil6K/yr
- the ordinary oil for face3K/yr
- the ordinary b oil2K/yr
Top the ordinary oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Ordinary 100% Organic Cold-Pressed Rose Hip Seed Oil Addresses Signs of Aging by Improving the Appearance of Uneven Skin Tone Supporting Skin Elasticity 1 Fl Oz
The Ordinary$10.514.6★6,267 rev
The Ordinary 100% Plant-Derived Squalane for Skin and Hair Lightweight Hydration and Moisture Barrier Support 1 Fl Oz
The Ordinary$10.004.7★5,677 rev
The Ordinary 100% Cold-Pressed Virgin Marula Oil Antioxidant-Rich Unrefined Oil for Radiant Skin 1 Fl Oz
The Ordinary$11.054.7★817 rev
The Ordinary 100% Organic Cold-Pressed Moroccan Argan Oil Nourishing and Hydrating Treatment for Skin & Hair 1 Fl Oz
The Ordinary$7.494.5★1,926 rev
The Ordinary Glycolic Acid 7% Exfoliating Toner Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone 3.4 Fl Oz
The Ordinary$8.724.7★56,359 rev
Newest
by launch dateThe Ordinary Glycolic Acid 7% Exfoliating Toner Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone 3.4 Fl Oz
The Ordinary$8.7256,359 rev
The Ordinary 100% Cold-Pressed Virgin Marula Oil Antioxidant-Rich Unrefined Oil for Radiant Skin 1 Fl Oz
The Ordinary$11.05817 rev
The Ordinary 100% Plant-Derived Squalane for Skin and Hair Lightweight Hydration and Moisture Barrier Support 1 Fl Oz
The Ordinary$10.005,677 rev
The Ordinary 100% Organic Cold-Pressed Rose Hip Seed Oil Addresses Signs of Aging by Improving the Appearance of Uneven Skin Tone Supporting Skin Elasticity 1 Fl Oz
The Ordinary$10.516,267 rev
The Ordinary 100% Organic Cold-Pressed Moroccan Argan Oil Nourishing and Hydrating Treatment for Skin & Hair 1 Fl Oz
The Ordinary$7.491,926 rev
Trending
90-day click momentumThe Ordinary 100% Plant-Derived Squalane for Skin and Hair Lightweight Hydration and Moisture Barrier Support 1 Fl Oz
The Ordinary$10.004.7★
The Ordinary 100% Organic Cold-Pressed Rose Hip Seed Oil Addresses Signs of Aging by Improving the Appearance of Uneven Skin Tone Supporting Skin Elasticity 1 Fl Oz
The Ordinary$10.514.6★
The Ordinary Glycolic Acid 7% Exfoliating Toner Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone 3.4 Fl Oz
The Ordinary$8.724.7★
The Ordinary 100% Cold-Pressed Virgin Marula Oil Antioxidant-Rich Unrefined Oil for Radiant Skin 1 Fl Oz
The Ordinary$11.054.7★
The Ordinary 100% Organic Cold-Pressed Moroccan Argan Oil Nourishing and Hydrating Treatment for Skin & Hair 1 Fl Oz
The Ordinary$7.494.5★
What buyers say about the ordinary oil
What buyers praise and complain about, mined from review topics.What buyers love
“its super affordable for the quality”
“It is perfect for combination skin, highly recommend”
“dries super quickly”
“Great Value”
“Goes on smooth”
“excellent for dry hair or skin”
“gives me an amazing glow”
“got rid of dark spots”
“highly absorbent”
“smell good”
What buyers complain about
“Severely irritating”
“Weird smell”
“feels so dry”
“Doesn't do anything”
“Ruined my skin”
“I dont understand-my skin became SO dry”
“I thought it was the big one”
“Sticky and leaves a white residue”
“Cheap”
“It does initially feel oily”
Top return reasons
Common questions
- Is the ordinary oil profitable to sell on Amazon United States?
- The niche generates $66K/yr across 6 tracked products. 90-day search growth is -23.8%. Flapen's verdict: Skip it (29/100).
- How competitive is the the ordinary oil niche?
- 1 brands and 4 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in the ordinary oil?
- Top complaints mined from reviews: Allergies, Smell, Moist/Dry. The return rate is 0.3%.
- When does demand for the ordinary oil peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the the ordinary oil niche?
- Listings span $7.49–$11.05; the average listing price is $9.57 (sweet spot $15–$100). The average incumbent carries 18,208 reviews — the moat a new listing must climb.