The Ordinary Niacinamide

Shoppers searched for this 9.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11.7M a year.

Searches, last 12 months

9.0M

Growth, 90 days vs prior 90

+0.7%

Conversion, latest week

9.4%

Market size, estimated

$11.7Ma year

Peak month

January2.3× the quietest month

Top search term

the ordinary4.9M searches a year

Listings sell for $13.81 on average, from $5.86 to $29.76. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 40,000 to 50,000 of them. At $13.81 that is $552K to $691K a year per listing.

Average price

$13.81under the $15 to $100 sweet spot

Price range

$5.86–$29.76

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

800K or moreAmazon's top range

Units per listing a year

40,000–50,000

Revenue per listing a year

$552K–$691K

Returns

0.3%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #41 within Serums. It carries 19,679 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#41in Serums

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

19,679per listing

Listings tracked

18

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

55 months