The Ordinary Glycolic Acid

Shoppers searched for this 3.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 13.1% of those searches ended in a purchase. Searches in the last 90 days moved +29.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.5M a year.

Searches, last 12 months

3.1M

Growth, 90 days vs prior 90

+29.0%

Conversion, latest week

13.1%

Market size, estimated

$5.5Ma year

Peak month

July1.7× the quietest month

Top search term

the ordinary glycolic acid1.1M searches a year

Listings sell for $13.41 on average, from $8.72 to $22.66. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 125,000 to 150,000 of them. At $13.41 that is $1.7M to $2.0M a year per listing.

Average price

$13.41under the $15 to $100 sweet spot

Price range

$8.72–$22.66

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

400K–500K

Units per listing a year

125,000–150,000

Revenue per listing a year

$1.7M–$2.0M

Returns

0.4%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #72 within Toners & Astringents. It carries 28,737 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#72in Toners & Astringents

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

28,737per listing

Listings tracked

4

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

59 months