The Ordinary Glycolic Acid

Shoppers searched for this 3.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved +29.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.5M a year.

Searches, last 12 months

3.1M

Growth, 90 days vs prior 90

+29.0%

Conversion, latest week

13.1%

Market size, estimated

$5.5Ma year

Peak month

July1.7× the quietest month

Top search term

the ordinary glycolic acid1.1M searches a year

Listings sell for $13.41 on average, from $8.72 to $22.66. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 125,000 to 150,000 of them. At $13.41 that is $1.7M to $2.0M a year per listing.

Average price

$13.41under the $15 to $100 sweet spot

Price range

$8.72–$22.66

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

400K–500K

Units per listing a year

125,000–150,000

Revenue per listing a year

$1.7M–$2.0M

Returns

0.4%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #72 within Toners & Astringents. It carries 28,737 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#72in Toners & Astringents

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

28,737per listing

Listings tracked

4

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

59 months