The Ordinary Face Wash

Shoppers searched for this 427K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.0% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

427K

Growth, 90 days vs prior 90

-0.9%

Conversion, latest week

16.0%

Market size, estimated

$1.1Ma year

Peak month

January1.4× the quietest month

Top search term

ordinary face wash113K searches a year

Listings sell for $15.84 on average, from $10.14 to $20.77. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 12,500 to 15,000 of them. At $15.84 that is $198K to $238K a year per listing.

Average price

$15.84inside the $15 to $100 sweet spot

Price range

$10.14–$20.77

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

12,500–15,000

Revenue per listing a year

$198K–$238K

Returns

0.6%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Cleansers. It carries 5,274 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#26in Cleansers

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

5,274per listing

Listings tracked

5

The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

77 months