the flash
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Price range
Great$12.21–$43.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$19.60avg listing price — sweet spot $15–$100
Review moat
Good807.78avg incumbent reviews — the moat a new listing must climb
Growth
Good+37.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$92K$92K/yr · 748K searches
Competition
Bad89%top-5 click share — a locked-up shelf
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, the flash is a $92K/yr Amazon United States market (748K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 40/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
the flash market data
- Units sold / yr
- 6K–8K
- avg 750–1,000/product
- Revenue / yr
- $118K–$157K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #7,912
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 0.0%
- Avg brand age
- 49 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- FLASHSERUM56%
- DC Comics25%
- Tapp Collections10%
- Popfunk9%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +37.9% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.4×
Top the flash search terms
- flash321K/yr
- the flash303K/yr
- flash eyelash serum35K/yr
- flash serum eyelashes20K/yr
- flash lash serum17K/yr
- flash serum17K/yr
- serum flash de pestaas10K/yr
- flashb7K/yr
- serum flash6K/yr
- flash suero para pestaas3K/yr
Top the flash products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
fLASH Eyelash Serum for Longer-Looking Natural Lashes - Enhances & Strengthens Safe & Effective Formula for Contact Wearers & Sensitive Eyes 3 Month Supply - 2mL (0.07 Fl Oz)
FLASHSERUM$43.534.4★2,030 rev
fLASH Eyelash Serum Mini for Long-Looking Natural Lashes - Enhances & Strengthens Safe & Effective Formula for Contact Wearers & Sensitive Eyes Travel Size 6 Week Starter Supply - 1mL (0.034 Fl Oz)
FLASHSERUM$24.874.4★2,030 rev
DC Comics Flash Reverse Flash 2 Pack Casual Crew Socks Multi Colored Fits Shoe size-6-12
DC Comics$12.214.7★740 rev
Popfunk Flash Superhero Star Labs T-Shirt - Black - Large
Popfunk$15.074.7★1,106 rev
Tapp Collections Stainless Steel Superhero Pendant Necklace (Flash Lightning Bolt/Steel Chain/Silver Gold Color)
Tapp Collections$17.164.4★263 rev
Newest
by launch datefLASH Eyelash Serum Mini for Long-Looking Natural Lashes - Enhances & Strengthens Safe & Effective Formula for Contact Wearers & Sensitive Eyes Travel Size 6 Week Starter Supply - 1mL (0.034 Fl Oz)
FLASHSERUM$24.872,030 rev
Tapp Collections Stainless Steel Superhero Pendant Necklace (Flash Lightning Bolt/Steel Chain/Silver Gold Color)
Tapp Collections$17.16263 rev
Tapp Collections Stainless Steel Superhero Pendant Necklace (Flash Lightning Bolt / Steel Chain / Black Color)
Tapp Collections$16.53263 rev
Popfunk The Flash Distressed Unisex Adult T-Shirt (Red -Medium)
Popfunk$14.2854 rev
DC Comics Unisex Child Batman Superman The Flash 3 Pack Logo Bundle Set T-Shirt Black/Royal/Red 6-7 US
DC Comics$20.33491 rev
Trending
90-day click momentumDC Comics Unisex Child Batman Superman The Flash 3 Pack Logo Bundle Set T-Shirt Black/Royal/Red 6-7 US
DC Comics$20.334.6★
Popfunk The Flash Distressed Unisex Adult T-Shirt (Red -Medium)
Popfunk$14.284.5★
Popfunk Flash Superhero Star Labs T-Shirt - Black - Large
Popfunk$15.074.7★
Tapp Collections Stainless Steel Superhero Pendant Necklace (Flash Lightning Bolt/Steel Chain/Silver Gold Color)
Tapp Collections$17.164.4★
DC Comics Flash Reverse Flash 2 Pack Casual Crew Socks Multi Colored Fits Shoe size-6-12
DC Comics$12.214.7★
What buyers say about the flash
What buyers praise and complain about, mined from review topics.What buyers love
“Great lash growth”
“Great quality shirts”
“Easy application and is not empty as others that dry faster”
“they were cheap”
“It works”
“Im amazed at how fast they grew”
“The formula feels gentle on sensitive eyes”
“Cute and comfy”
“They were stretchy”
“consistency is key”
What buyers complain about
“It doesn't work plus it irritated my eyes”
“this is how my lashes are looking now”
“Not working”
“Too small”
“the chain is worthless”
“I have not noticed any difference on my lashes”
Top return reasons
Common questions
- Is the flash profitable to sell on Amazon United States?
- The niche generates $92K/yr across 9 tracked products. 90-day search growth is +37.9%. Flapen's verdict: Skip it (40/100).
- How competitive is the the flash niche?
- 4 brands and 7 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in the flash?
- Top complaints mined from reviews: Allergies, Eyelash Quality, Functionality-Overall. The return rate is 0.9%.
- When does demand for the flash peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 2.4× the quietest.
- What does it cost to enter the the flash niche?
- Listings span $12.21–$43.53; the average listing price is $19.60 (sweet spot $15–$100). The average incumbent carries 808 reviews — the moat a new listing must climb.