The Doux

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

+19.8%

Conversion, latest week

6.3%

Market size, estimated

$1.3Ma year

Peak month

July1.6× the quietest month

Top search term

doux mousse217K searches a year

Listings sell for $17.16 on average, from $4.21 to $39.31. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At $17.16 that is $51K to $69K a year per listing.

Average price

$17.16inside the $15 to $100 sweet spot

Price range

$4.21–$39.31

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

3,000–4,000

Revenue per listing a year

$51K–$69K

Returns

0.4%of orders · Amazon United States median 2.1%

57% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #185 within Mousses. It carries 4,425 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

57%

Prime listings

83%

Out of stock, average day

4.3%

Average rank

#185in Mousses

Average rating

4.28 starsAmazon United States average 4.42 stars

Average reviews

4,425per listing

Listings tracked

30

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months

7

Successful launches

3Amazon's first-year sales bar

Average brand age

66 months