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That Girl Aesthetic Stuff

Fail

Shoppers spend an estimated $23K a year here, so That Girl Aesthetic Stuff is a Fail.

Flapen Score
37
37 / 100
Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 48
Market size
$23K/yr48K searches / yr
90-day growth
-8.6%search demand this quarter
Competition
78%top-5 click share · 14 brands · 20 sellers

Flapen Score

That Girl Aesthetic Stuff against its category

The dotted line is the Beauty & Personal Care average. Past it, That Girl Aesthetic Stuff is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The That Girl Aesthetic Stuff market on Amazon at a glance

Shoppers on Amazon United States searched for That Girl Aesthetic Stuff 48K times last year and spent an estimated $23K. The top 5 brands take 79% of clicks. Demand peaks in Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-8.6%
Conversion, latest week
4.3%
Market size, estimated
$23Ka year
Peak month
December2.2× the quietest month
Top search term
aloe vera eye patches9K searches a year

02 · Price

A sale here is worth $11.09.

Listings sell for $11.09 on average, from $5.46 to $20.66. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $11.09 that is $3K to $6K a year per listing.

Average price
$11.09under the $15 to $100 sweet spot
Price range
$5.46–$20.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #155 within Eyes. It carries 4,551 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
6.6%
Average rank
#155in Eyes
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
4,551per listing
Listings tracked
15

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top That Girl Aesthetic Stuff products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

14 falling

Sellers

20

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

16%

  • Brand 127%
  • Brand 227%
  • Brand 310%
  • Brand 49%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (8 brands, 16%)

Demand

That Girl Aesthetic Stuff search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Search terms

Top That Girl Aesthetic Stuff search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aloe vera eye patches9K/yr
  • aloe eye patches7K/yr
  • clean girl aesthetic stuff6K/yr
  • aloe vera eye mask5K/yr
  • that girl aesthetic stuff4K/yr
  • breylee aloe vera eye mask2K/yr
  • breylee eye mask566/yr

Reviews and returns

What reviews say buyers love and hate about That Girl Aesthetic Stuff

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Grip”
0.5%of orders come back
“Slip & Slide”
A buyer, on “Grip”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common That Girl Aesthetic Stuff questions

Answered from the same tracked data.