That Girl Aesthetic Stuff
FailShoppers spend an estimated $23K a year here, so That Girl Aesthetic Stuff is a Fail.
- Flapen Score
- 37 / 100Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 4837
- Market size
- $23K/yr48K searches / yr
- 90-day growth
- -8.6%search demand this quarter
- Competition
- 78%top-5 click share · 14 brands · 20 sellers
Flapen Score
That Girl Aesthetic Stuff against its category
The dotted line is the Beauty & Personal Care average. Past it, That Girl Aesthetic Stuff is stronger. Inside it, weaker.
Market
The That Girl Aesthetic Stuff market on Amazon at a glance
Shoppers on Amazon United States searched for That Girl Aesthetic Stuff 48K times last year and spent an estimated $23K. The top 5 brands take 79% of clicks. Demand peaks in Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 4.3% of those searches ended in a purchase.
Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.
- Searches, last 12 months
- 48K
- Growth, 90 days vs prior 90
- -8.6%
- Conversion, latest week
- 4.3%
- Market size, estimated
- $23Ka year
- Peak month
- December2.2× the quietest month
- Top search term
- aloe vera eye patches9K searches a year
02 · Price
A sale here is worth $11.09.
Listings sell for $11.09 on average, from $5.46 to $20.66. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $11.09 that is $3K to $6K a year per listing.
- Average price
- $11.09under the $15 to $100 sweet spot
- Price range
- $5.46–$20.66
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$6K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #155 within Eyes. It carries 4,551 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 6.6%
- Average rank
- #155in Eyes
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 4,551per listing
- Listings tracked
- 15
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top That Girl Aesthetic Stuff products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.
Brands
14 falling
Sellers
20
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
16%
- Brand 127%
- Brand 227%
- Brand 310%
- Brand 49%
- Brand 56%
- Brand 65%
- Open — no brand owns it (8 brands, 16%)
Demand
That Girl Aesthetic Stuff search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.2×
Search terms
Top That Girl Aesthetic Stuff search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- aloe vera eye patches9K/yr
- aloe eye patches7K/yr
- clean girl aesthetic stuff6K/yr
- aloe vera eye mask5K/yr
- that girl aesthetic stuff4K/yr
- breylee aloe vera eye mask2K/yr
- breylee eye mask566/yr
Reviews and returns
What reviews say buyers love and hate about That Girl Aesthetic Stuff
We read the reviews and the return reasons for every product selling here.
“Slip & Slide”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common That Girl Aesthetic Stuff questions
Answered from the same tracked data.









