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Thai Crystal Deodorant

Fail

The top 5 brands take 100% of clicks, so Thai Crystal Deodorant is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$363K/yr214K searches / yr
90-day growth
+16.0%search demand this quarter
Competition
80%top-5 click share · 5 brands · 592 sellers

Flapen Score

Thai Crystal Deodorant against its category

The dotted line is the Beauty & Personal Care average. Past it, Thai Crystal Deodorant is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thai Crystal Deodorant market on Amazon at a glance

Shoppers on Amazon United States searched for Thai Crystal Deodorant 214K times last year and spent an estimated $363K. All 5 brands take every click. Demand peaks in Jun. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 16.7% of those searches ended in a purchase.

Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.7% of those searches ended in a purchase. Searches in the last 90 days moved +16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $363K a year.

Searches, last 12 months
214K
Growth, 90 days vs prior 90
+16.0%
Conversion, latest week
16.7%
Market size, estimated
$363Ka year
Peak month
June1.6× the quietest month
Top search term
thai crystal deodorant102K searches a year

02 · Price

A sale here is worth $10.16.

Listings sell for $10.16 on average, from $6.26 to $15.21. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At $10.16 that is $25K to $30K a year per listing.

Average price
$10.16under the $15 to $100 sweet spot
Price range
$6.26–$15.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
2,500–3,000
Revenue per listing a year
$25K–$30K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

54% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #435 within Deodorants & Antiperspirants. It carries 3,280 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#435in Deodorants & Antiperspirants
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
3,280per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Thai Crystal Deodorant products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

592

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Brand 160%
  • Brand 232%
  • Brand 35%
  • Brand 42%
  • Brand 51%
  • Open — no brand owns it (0%)

Demand

Thai Crystal Deodorant search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KBlack Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.6×

Search terms

Top Thai Crystal Deodorant search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thai crystal deodorant102K/yr
  • thai deodorant23K/yr
  • crystal deodorant spray20K/yr
  • thai crystal deodorant spray14K/yr
  • thai deodorant spray13K/yr
  • thai deodorant stone9K/yr
  • thai crystal deodorant stick5K/yr
  • thai salt deodorant5K/yr
  • crystal spray deodorant6K/yr
  • thai crystal deodorant stone4K/yr

Reviews and returns

What reviews say buyers love and hate about Thai Crystal Deodorant

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Smell”
25%of negative reviews mention “Smell”
0.8%of orders come back
“Didn't smell good”
A buyer, on “Smell”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Thai Crystal Deodorant questions

Answered from the same tracked data.