Texture Spray for Hair
MaybeReturns run at only 0.4% of orders. But demand is soft, at -15.7% this quarter, so Texture Spray for Hair is a Maybe.
- Flapen Score
- 63 / 100Top 4% of 10,978 Beauty & Personal Care niches · +15 vs the category median of 4863
- Market size
- $4.2M/yr3.4M searches / yr
- 90-day growth
- -15.7%search demand this quarter
- Competition
- 60%top-5 click share · 15 brands · 27 sellers
Flapen Score
Texture Spray for Hair against its category
The dotted line is the Beauty & Personal Care average. Past it, Texture Spray for Hair is stronger. Inside it, weaker.
Market
The Texture Spray for Hair market on Amazon at a glance
Shoppers on Amazon United States searched for Texture Spray for Hair 3.4M times last year and spent an estimated $4.2M. The top 5 brands take 73% of clicks. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
7.3% of searches ended in a purchase last week.
Shoppers searched for this 3.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.2M a year.
- Searches, last 12 months
- 3.4M
- Growth, 90 days vs prior 90
- -15.7%
- Conversion, latest week
- 7.3%
- Market size, estimated
- $4.2Ma year
- Peak month
- January1.5× the quietest month
- Top search term
- texture spray783K searches a year
02 · Price
A sale here is worth $16.93.
Listings sell for $16.93 on average, from $8.74 to $31.67. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 12,500 to 15,000 of them. At $16.93 that is $212K to $254K a year per listing.
- Average price
- $16.93inside the $15 to $100 sweet spot
- Price range
- $8.74–$31.67
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250K–300K
- Units per listing a year
- 12,500–15,000
- Revenue per listing a year
- $212K–$254K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #59 within Hair Perms, Relaxers & Texturizers. It carries 8,806 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #59in Hair Perms, Relaxers & Texturizers
- Average rating
- 4.27 starsAmazon United States average 4.42 stars
- Average reviews
- 8,806per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top Texture Spray for Hair products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
COLOR WOW Style on Steroids Texturizing Spray Non-Sticky Hair Texturizer for Instant Volume and Texture
- Price
- $29.15
- Rating
- 4.2/5
- Reviews
- 11,957
- Age
- 9y ago
Kenra Platinum Dry Texture Spray 6 | Defining Styler | Increases Fullness | Absorbs Oils & Impurities | Ultra-Lightweight Non-Drying Formulation | All Hair Types | 5.3 oz
- Price
- $22.61
- Rating
- 4.4/5
- Reviews
- 8,976
- Age
- 12y ago
Kenra Platinum Dry Texture Spray 6 | Texture Defining Styler | Increases Texture & Fullness | Absorbs Oils & Impurities | Ultra-Lightweight Non-Drying Formulation | All Hair Types | 1.5 oz.
- Price
- $12.62
- Rating
- 4.4/5
- Reviews
- 8,976
- Age
- 12y ago
amika un.done volume and matte texture spray 2.5oz
- Price
- $16.93
- Rating
- 4.4/5
- Reviews
- 8,489
- Age
- 1y ago
Kristin Ess Dry Texture Hair Spray for Women | Professional Salon | Light Hold Texturizing Styler + Volumizing Hairspray for Curls Waves + Fine Hair | Soft Matte Finishing | Fresh Pear Fragrance 7oz
- Price
- $12.56
- Rating
- 4.1/5
- Reviews
- 2,623
- Age
- 8y ago
Trending
90-day click momentum
Nexxus Styling AIR SHAPE Styling Spray Workable Hold Texture Spray Powered by AIR SHAPE Polymers 6.2 Oz
- Price
- $12.75
- Rating
- 3.7/5
- Reviews
- 139
- Age
- 7mo ago
OUAI Travel Size Wave Spray - Texture Spray for Hair with Coconut Oil and Rice Protein - Adds Texture Volume & Shine for Beach Waves - Paraben Free Safe for Color & Keratin-Treated Hair (3 fl oz)
- Price
- $15.59
- Rating
- 4.3/5
- Reviews
- 5,628
- Age
- 1y ago
TRESemm Dry Texturizing Spray 1 ct A-LIST Collection for Workable Holding + Finishing Styles Developed Safe for All Hair Types 6.2 oz
- Price
- $11.43
- Rating
- 4.0/5
- Reviews
- 391
- Age
- 6mo ago
MAREE Texture Spray for Hair Women Sea Salt Spray with Keratin Vitamin B5 & Plant Proteins Hairspray Flexible Hold Non-Sticky Texturizing Spray Sea Salt Hair Spray Natural Volume & Beach Waves
- Price
- $9.87
- Rating
- 4.3/5
- Reviews
- 507
- Age
- 1y ago
Kenra Platinum Dry Texture Spray 6 | Texture Defining Styler | Increases Texture & Fullness | Absorbs Oils & Impurities | Ultra-Lightweight Non-Drying Formulation | All Hair Types | 1.5 oz.
- Price
- $12.62
- Rating
- 4.4/5
- Reviews
- 8,976
- Age
- 12y ago
Newest
by launch dateTRESemm Dry Texturizing Spray 1 ct A-LIST Collection for Workable Holding + Finishing Styles Developed Safe for All Hair Types 6.2 oz
- Price
- $11.43
- Rating
- 4.0/5
- Reviews
- 391
- Age
- 6mo ago
Nexxus Styling AIR SHAPE Styling Spray Workable Hold Texture Spray Powered by AIR SHAPE Polymers 6.2 Oz
- Price
- $12.75
- Rating
- 3.7/5
- Reviews
- 139
- Age
- 7mo ago
MAREE Texture Spray for Hair Women Sea Salt Spray with Keratin Vitamin B5 & Plant Proteins Hairspray Flexible Hold Non-Sticky Texturizing Spray Sea Salt Hair Spray Natural Volume & Beach Waves
- Price
- $9.87
- Rating
- 4.3/5
- Reviews
- 507
- Age
- 1y ago
amika un.done volume and matte texture spray 2.5oz
- Price
- $16.93
- Rating
- 4.4/5
- Reviews
- 8,489
- Age
- 1y ago
OUAI Travel Size Wave Spray - Texture Spray for Hair with Coconut Oil and Rice Protein - Adds Texture Volume & Shine for Beach Waves - Paraben Free Safe for Color & Keratin-Treated Hair (3 fl oz)
- Price
- $15.59
- Rating
- 4.3/5
- Reviews
- 5,628
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
27
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
60%
Top 20: 96%
Open market
23%
- COLOR WOW28%
- Kenra28%
- Amika6%
- Kristin Ess6%
- TRESemmé5%
- L34%
Demand
Texture Spray for Hair search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Texture Spray for Hair search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- texture spray783K/yr
- texture spray for hair women621K/yr
- texturizing spray279K/yr
- wow texturizing spray for hair volume391K/yr
- hair texture spray210K/yr
- dry texture spray151K/yr
- dry texture spray for hair68K/yr
- kenra dry texture spray96K/yr
- texture spray for hair97K/yr
- wow style on steroids texturizing spray91K/yr
Reviews and returns
What reviews say buyers love and hate about Texture Spray for Hair
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very expensive
Too expensive
Expensive
Very heavy scent
Doesn't smell the same
Awful Smell
Does not work as shown
Not effective
DOESN'T WORK
Does NOT hold or lift your hair
Will not give texture to my hair
However, the next day I could barely get a brush through it and when I tried, I pulled out quite a bit of hair
Super sticky
not sticky
Really sticky
Love
Good smell
Good clean smell
The fragrance is great
High quality hair product
Excellent Product
Amazing Hair Product
hold her curls well
it will continue to be my go to for beautiful curls
I have fine straight hair
Good texture
It has a smooth texture
Amazing texture
Perfect for my fine hair
Fine & straight hair works too
thin super straight hair
Return
0.4% Return rate 29% Fixable by listing
Very heavy scent
Doesn't smell the same
Awful Smell
False advertisement
Not as described
FALSE ADVERTISEMENT
Does not work as shown
Not effective
DOESN'T WORK
Bottle was tiny
Small in size
Bigger than I expected
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Texture Spray for Hair questions
Answered from the same tracked data.