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Texture Spray for Hair

Maybe

An estimated 0.4% of orders come back. But demand is soft, at -15.7% this quarter, so Texture Spray for Hair is a Maybe.

Flapen Score
63
63 / 100
Top 4% of 10,978 Beauty & Personal Care niches · +15 vs the category median of 48
Market size
$4.2M/yr3.4M searches / yr
90-day growth
-15.7%search demand this quarter
Competition
60%top-5 click share · 15 brands · 27 sellers

Flapen Score

Texture Spray for Hair against its category

The dotted line is the Beauty & Personal Care average. Past it, Texture Spray for Hair is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Texture Spray for Hair market on Amazon at a glance

Shoppers on Amazon United States searched for Texture Spray for Hair 3.4M times last year and spent an estimated $4.2M. The top 5 brands take 73% of clicks. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 3.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.2M a year.

Searches, last 12 months
3.4M
Growth, 90 days vs prior 90
-15.7%
Conversion, latest week
7.3%
Market size, estimated
$4.2Ma year
Peak month
January1.5× the quietest month
Top search term
texture spray783K searches a year

02 · Price

A sale here is worth $16.93.

Listings sell for $16.93 on average, from $8.74 to $31.67. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 12,500 to 15,000 of them. At $16.93 that is $212K to $254K a year per listing.

Average price
$16.93inside the $15 to $100 sweet spot
Price range
$8.74–$31.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250K–300K
Units per listing a year
12,500–15,000
Revenue per listing a year
$212K–$254K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #59 within Hair Perms, Relaxers & Texturizers. It carries 8,806 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#59in Hair Perms, Relaxers & Texturizers
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
8,806per listing
Listings tracked
23

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
78 months

Products

Top Texture Spray for Hair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

27

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

60%

Top 20: 96%

Open market

23%

  • Brand 128%
  • Brand 228%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Texture Spray for Hair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Texture Spray for Hair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • texture spray783K/yr
  • texture spray for hair women621K/yr
  • texturizing spray279K/yr
  • wow texturizing spray for hair volume391K/yr
  • hair texture spray210K/yr
  • dry texture spray151K/yr
  • dry texture spray for hair68K/yr
  • kenra dry texture spray96K/yr
  • texture spray for hair97K/yr
  • wow style on steroids texturizing spray91K/yr

Reviews and returns

What reviews say buyers love and hate about Texture Spray for Hair

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Smell”
11%of negative reviews mention “Value For Money”
0.4%of orders come back
“Very expensive”
A buyer, on “Value For Money”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Texture Spray for Hair questions

Answered from the same tracked data.