Skip to content

Texture

Maybe

Shoppers spend $9.8M a year here. But the top 5 brands take 100% of clicks, so Texture is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$9.8M/yr4.6M searches / yr
90-day growth
-15.7%search demand this quarter
Competition
91%top-5 click share · 5 brands · 27 sellers

Flapen Score

Texture against its category

The dotted line is the Beauty & Personal Care average. Past it, Texture is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Texture market on Amazon at a glance

Shoppers on Amazon United States searched for Texture 4.6M times last year and spent an estimated $9.8M. All 5 brands take every click. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

13.6% of searches ended in a purchase last week.

Shoppers searched for this 4.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 13.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9.8M a year.

Searches, last 12 months
4.6M
Growth, 90 days vs prior 90
-15.7%
Conversion, latest week
13.6%
Market size, estimated
$9.8Ma year
Top search term
texture powder1.5M searches a year

02 · Price

A sale here is worth $15.65.

Listings sell for $15.65 on average, from $7.32 to $27.02. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 80,000 to 100,000 of them. At $15.65 that is $1.3M to $1.6M a year per listing.

Average price
$15.65inside the $15 to $100 sweet spot
Price range
$7.32–$27.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
600K–800K
Units per listing a year
80,000–100,000
Revenue per listing a year
$1.3M–$1.6M
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Root Lifting Powders. It carries 11,829 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#12in Root Lifting Powders
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
11,829per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Texture products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

$0$1.5M$2.9M$4.4M$5.9M1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

27

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • L363%
  • BASED BODYWORKS17%
  • BlackMask14%
  • SexyHair3%
  • THEMANCODE3%

Demand

Texture search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '26JanFebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 5.7× · 7 of 12 months tracked

Search terms

Top Texture search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • texture powder1.5M/yr
  • hair powder509K/yr
  • hair texture powder310K/yr
  • styling powder212K/yr
  • hair powder for men271K/yr
  • black mask texture powder216K/yr
  • texture powder for men519K/yr
  • level 3 styling powder116K/yr
  • hair styling powder142K/yr
  • volume powder101K/yr

Reviews and returns

What reviews say buyers love and hate about Texture

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Hair Related9%−0.08

Its just horrible makes your hair hard and doesnt work

Does not hold hair

It also makes my hair very tangled

Value For Money8%

Expensive

Too expensive

expensive

Size-Overall6%

Small container for big bucks too

Too small

Small bottle,

Adhesion/Stickiness5%−0.05

Sticky powder

Kinda sticky

leaves a sticky feeling

Moist/Dry4%−0.03

did make it look dry

plus it leaves my hair feeling incredibly dry

Hair gets dry

Love

Quality-Overall18%+1.17

it's very consistent in quality

The build quality is top-notch

Excellent Product

Texture/Consistency-Overall12%+0.56

Great Texture,

The texture is soft

Good texture

Hair Styling9%+0.86

Styling made easy

cool style he wanted

Good hair styler

Suitability Straight Hair9%+0.53

Great for fine, straight hair

Great Looking Hair

Really good for flat hair

Advertised Vs Actual Product7%+0.38

Exactly what I wanted

As described

As advertised

Return

0.6% Return rate 26% Fixable by listing

Functionality-Overall13%██▇▆▆▇

it hardly works

Didnt work

it didnt really work on me

Advertised Vs Actual Product11%█▇█▇▇█
Leak-Proof8%▇██▇██
Suitability Short Hair8%▆█▆▆█▅

some of my hair fell out

Did not work well with my hair

Its just horrible makes your hair hard and doesnt work

Size-Overall7%▆▇▅▆▇█

Small container for big bucks too

Too small

Small bottle,

FAQ

Common Texture questions

Answered from the same tracked data.