Texture
MaybeShoppers spend $9.8M a year here. But the top 5 brands take 100% of clicks, so Texture is a Maybe.
- Flapen Score
- 51 / 100Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 4851
- Market size
- $9.8M/yr4.6M searches / yr
- 90-day growth
- -15.7%search demand this quarter
- Competition
- 91%top-5 click share · 5 brands · 27 sellers
Flapen Score
Texture against its category
The dotted line is the Beauty & Personal Care average. Past it, Texture is stronger. Inside it, weaker.
Market
The Texture market on Amazon at a glance
Shoppers on Amazon United States searched for Texture 4.6M times last year and spent an estimated $9.8M. All 5 brands take every click. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
13.6% of searches ended in a purchase last week.
Shoppers searched for this 4.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 13.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9.8M a year.
- Searches, last 12 months
- 4.6M
- Growth, 90 days vs prior 90
- -15.7%
- Conversion, latest week
- 13.6%
- Market size, estimated
- $9.8Ma year
- Top search term
- texture powder1.5M searches a year
02 · Price
A sale here is worth $15.65.
Listings sell for $15.65 on average, from $7.32 to $27.02. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 80,000 to 100,000 of them. At $15.65 that is $1.3M to $1.6M a year per listing.
- Average price
- $15.65inside the $15 to $100 sweet spot
- Price range
- $7.32–$27.02
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 600K–800K
- Units per listing a year
- 80,000–100,000
- Revenue per listing a year
- $1.3M–$1.6M
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Root Lifting Powders. It carries 11,829 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #12in Root Lifting Powders
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 11,829per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Texture products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
L3 Level 3 Styling Powder - Natural Look Volumizing and Texturizing Powder - Easy to Apply with No Oil or Greasy Residue
- Price
- $10.15
- Rating
- 4.5/5
- Reviews
- 29,830
- Age
- 5y ago

BASED Hair Texturizing Powder Lightweight & Volumizing Hair Styling Powder with Matte Finish Add Texture to Hair with Medium Hold For Short to Medium Hair (1.69oz Bottle 2.5 Gram Fill Pack of 1)
- Price
- $19.48
- Rating
- 4.5/5
- Reviews
- 5,540
- Age
- 2y ago

BlackMask Texture Powder for Men Easy to Apply - Instantly Adds Texture & Volume All-Natural Ingredients Strong Hold Hair Powder for Men (Pack of 1)
- Price
- $15.16
- Rating
- 4.4/5
- Reviews
- 3,814
- Age
- 1y ago

L3 Level 3 Styling Powder - Natural Look Mens Powder - Easy to Apply with No Oil or Greasy Residue (Large - 60 Grams)
- Price
- $16.14
- Rating
- 4.5/5
- Reviews
- 29,830
- Age
- 3y ago

BlackMask Texture Powder for Men Easy to Apply - Instantly Adds Texture & Volume Strong Hold Hair Powder for Men (Pack of 2)
- Price
- $27.02
- Rating
- 4.4/5
- Reviews
- 3,814
- Age
- 1y ago
Trending
90-day click momentum
BlackMask Texture Powder for Men Easy to Apply - Instantly Adds Texture & Volume Strong Hold Hair Powder for Men (Pack of 2)
- Price
- $27.02
- Rating
- 4.4/5
- Reviews
- 3,814
- Age
- 1y ago

THEMANCODE Texture Powder for Men Hair Styling Powder 1.05 Oz
- Price
- $7.32
- Rating
- 4.4/5
- Reviews
- 404
- Age
- 1y ago

BASED Hair Texturizing Powder Lightweight & Volumizing Hair Styling Powder with Matte Finish Add Texture to Hair with Medium Hold For Short to Medium Hair (1.69oz Bottle 2.5 Gram Fill Pack of 1)
- Price
- $19.48
- Rating
- 4.5/5
- Reviews
- 5,540
- Age
- 2y ago

SexyHair Big Powder Play Volumizing & Texturizing Powder 0.53 Oz | Colorless on Hair | Fragrance Free | Instant Lift
- Price
- $19.80
- Rating
- 4.4/5
- Reviews
- 19,081
- Age
- 16y ago

L3 Level 3 Styling Powder - Natural Look Volumizing and Texturizing Powder - Easy to Apply with No Oil or Greasy Residue
- Price
- $10.15
- Rating
- 4.5/5
- Reviews
- 29,830
- Age
- 5y ago
Newest
by launch date
THEMANCODE Texture Powder for Men Hair Styling Powder 1.05 Oz
- Price
- $7.32
- Rating
- 4.4/5
- Reviews
- 404
- Age
- 1y ago

BlackMask Texture Powder for Men Easy to Apply - Instantly Adds Texture & Volume Strong Hold Hair Powder for Men (Pack of 2)
- Price
- $27.02
- Rating
- 4.4/5
- Reviews
- 3,814
- Age
- 1y ago

BlackMask Texture Powder for Men Easy to Apply - Instantly Adds Texture & Volume All-Natural Ingredients Strong Hold Hair Powder for Men (Pack of 1)
- Price
- $15.16
- Rating
- 4.4/5
- Reviews
- 3,814
- Age
- 1y ago

BASED Hair Texturizing Powder Lightweight & Volumizing Hair Styling Powder with Matte Finish Add Texture to Hair with Medium Hold For Short to Medium Hair (1.69oz Bottle 2.5 Gram Fill Pack of 1)
- Price
- $19.48
- Rating
- 4.5/5
- Reviews
- 5,540
- Age
- 2y ago

L3 Level 3 Light Hold Styling Powder - Natural Matte Hairstyle - Texturizing and Volumizing (30 Grams)
- Price
- $10.10
- Rating
- 4.5/5
- Reviews
- 2,318
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
27
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- L363%
- BASED BODYWORKS17%
- BlackMask14%
- SexyHair3%
- THEMANCODE3%
Demand
Texture search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 5.7× · 7 of 12 months tracked
Search terms
Top Texture search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- texture powder1.5M/yr
- hair powder509K/yr
- hair texture powder310K/yr
- styling powder212K/yr
- hair powder for men271K/yr
- black mask texture powder216K/yr
- texture powder for men519K/yr
- level 3 styling powder116K/yr
- hair styling powder142K/yr
- volume powder101K/yr
Reviews and returns
What reviews say buyers love and hate about Texture
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Its just horrible makes your hair hard and doesnt work
Does not hold hair
It also makes my hair very tangled
Expensive
Too expensive
expensive
Small container for big bucks too
Too small
Small bottle,
Sticky powder
Kinda sticky
leaves a sticky feeling
did make it look dry
plus it leaves my hair feeling incredibly dry
Hair gets dry
Love
it's very consistent in quality
The build quality is top-notch
Excellent Product
Great Texture,
The texture is soft
Good texture
Styling made easy
cool style he wanted
Good hair styler
Great for fine, straight hair
Great Looking Hair
Really good for flat hair
Exactly what I wanted
As described
As advertised
Return
0.6% Return rate 26% Fixable by listing
it hardly works
Didnt work
it didnt really work on me
some of my hair fell out
Did not work well with my hair
Its just horrible makes your hair hard and doesnt work
Small container for big bucks too
Too small
Small bottle,
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Texture questions
Answered from the same tracked data.









