Is tetrahexyldecyl ascorbate profitable to sell on Amazon United States?

The niche generates $3.9M/yr across 7 tracked products. 90-day search growth is -8.1%. Flapen's verdict: Worth a look (52/100).

How competitive is the tetrahexyldecyl ascorbate niche?

4 brands and 49 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in tetrahexyldecyl ascorbate?

Top complaints mined from reviews: Functionality-Overall, Allergies, Symptom Reduction. The return rate is 0.7%.

When does demand for tetrahexyldecyl ascorbate peak?

Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 5.4× the quietest.

What does it cost to enter the tetrahexyldecyl ascorbate niche?

Listings span $12.26–$28.54; the average listing price is $17.26 (sweet spot $15–$100). The average incumbent carries 17,220 reviews — the moat a new listing must climb.

tetrahexyldecyl ascorbate

Worth a look

Shows searches that convert (16.7% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Conversion

Incredible16.7%

search→purchase rate — share of searches ending in a sale

Market size

Incredible$3.9M

$3.9M/yr · 1.4M searches

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Price range

Great$12.26–$28.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$17.26

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-8.1%

90-day search growth — must beat 0% to launch

Review moat

Bad17,220.29

avg incumbent reviews — the moat a new listing must climb

Competition

Bad94%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, tetrahexyldecyl ascorbate is a $3.9M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

tetrahexyldecyl ascorbate market data

Units sold / yr: 200K–250K; avg 30,000–40,000/product
Revenue / yr: $3.5M–$4.3M; units × avg price
Conversion rate: 16.7%
Avg BSR: #44
Page quality: 0%
Prime: 100%
Sponsored: 71%
Out of stock: 0.0%
Avg brand age: 61 months
Avg seller age: 125 days

Competition & brand share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

CeraVe66%
Vanicream21%
La Roche-Posay7%
Cetaphil6%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -8.1% search growth over the last 90 days.

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 5.4×

Open Trend

Top tetrahexyldecyl ascorbate search terms

cerave eye repair cream435K/yr -18.3%19.9% conv.
cerave eye cream223K/yr +3.6%16.9% conv.
vanicream vitamin c129K/yr +49.6%16.9% conv.
la roche posay eye cream106K/yr -15.1%7.4% conv.
vanicream vitamin c serum144K/yr -53.9%15.2% conv.
cetaphil eye cream55K/yr -18.3%13.6% conv.
cerave eye41K/yr +11.2%12.3% conv.
cera ve eye repair cream34K/yr -7.2%19.9% conv.
cerave under eye cream24K/yr +11.1%12.8% conv.
cera ve eye cream19K/yr +17.7%17.8% conv.

All search terms

Top tetrahexyldecyl ascorbate products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CeraVe Eye Repair Cream Under Eye Cream For Puffiness And Bags Under Eyes Hyaluronic Acid + Niacinamide + Marine Botanical Complex Oil Free & Opthalmologist Tested

CeraVe$13.884.3★74,059 rev

Vanicream Vitamin C Serum 1.2 Fl Oz Formulated without Common Irritants for Sensitive Skin Milky and Lightweight Brightening Serum Hydrates & Boosts Glow Dermatologist-Tested

Vanicream$17.194.6★3,501 rev

CeraVe Skin Renewing Eye Cream For Wrinkles Under Eye Cream With Peptides + Caffeine + Niacinamide For Wrinkles & Crows Feet Paraben Free & Opthalmologist Tested

CeraVe$16.514.5★9,291 rev

CeraVe Skin Renewing Vitamin C Eye Cream Vitamin C Hyaluronic Acid Ceramides & Caffeine Under Eye Cream For Dark Circles and Puffiness Fragrance Free & Ophthalmologist Tested 0.5 Fl. Oz

CeraVe$18.214.5★2,174 rev

La Roche-Posay Toleriane Dermallergo Eye Cream Soothing Repair Moisturizer Soothes and Comforts Sensitive Skin Allergy Tested Fragrance Free Alcohol Free Formerly Toleriane Ultra Eyes

La Roche-Posay$28.544.5★4,126 rev

Newest

by launch date

CeraVe Skin Renewing Vitamin C Eye Cream Vitamin C Hyaluronic Acid Ceramides & Caffeine Under Eye Cream For Dark Circles and Puffiness Fragrance Free & Ophthalmologist Tested 0.5 Fl. Oz

CeraVe$18.212,174 rev

2y ago

Vanicream Vitamin C Serum 1.2 Fl Oz Formulated without Common Irritants for Sensitive Skin Milky and Lightweight Brightening Serum Hydrates & Boosts Glow Dermatologist-Tested

Vanicream$17.193,501 rev

3y ago

CeraVe Skin Renewing Eye Cream For Wrinkles Under Eye Cream With Peptides + Caffeine + Niacinamide For Wrinkles & Crows Feet Paraben Free & Opthalmologist Tested

CeraVe$16.519,291 rev

4y ago

CETAPHIL Deep Hydration Refreshing Eye Serum 0.5 fl oz 48Hr Hydrating Under Eye Cream to Reduce the Appearance of Dark Circles With Hyaluronic Acid Vitamin E & B5 (Packaging May Vary)

Cetaphil$14.237,296 rev

6y ago

La Roche-Posay Toleriane Dermallergo Eye Cream Soothing Repair Moisturizer Soothes and Comforts Sensitive Skin Allergy Tested Fragrance Free Alcohol Free Formerly Toleriane Ultra Eyes

La Roche-Posay$28.544,126 rev

11y ago

What buyers say about tetrahexyldecyl ascorbate

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry15%

“Very moisturizing”

Quality-Overall11%

“The quality of this skincare product is quite remarkable”

Suitability Combination Skin9%

“Good for sensitive skin”

Soft Feel8%

“Feels good”

Value For Money7%

“Good for the price”

Efficiency7%

“It has been effective in that regard”

Allergies5%

“Non irritating”

Suitability Dry Skin4%

“It helps with dry skin”

Absorbency4%

“absorbs nicely”

Smell3%

“fragrance free”

What buyers complain about

Functionality-Overall21%

“No Results”

Allergies15%

“irritating to skin”

Symptom Reduction8%

“The bad news is that it also didnt improve anything”

Value For Money7%

“Way overpriced too”

Moist/Dry4%

“Not for hydrating”

Skin Health4%

“It burns and leaves my skin red for about an hour”

Sensitivity-Overall3%

“Not for sensitive skin”

Suitability Dry Skin3%

“The redness turned into extremely dry skin”

Smell2%

“It has no scent”

Advertised Vs Actual Product2%

“This product does not work as advertised”

Top return reasons

Functionality-Overall17%

Advertised Vs Actual Product12%

Product Condition11%

Moist/Dry7%

Leak-Proof6%

Size-Overall5%

Value For Money4%