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Territoire Cologne for Men

Fail

The top 5 brands take 100% of clicks, so Territoire Cologne for Men is a Fail.

Flapen Score
41
41 / 100
Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 48
Market size
$87K/yr113K searches / yr
90-day growth
-13.3%search demand this quarter
Competition
67%top-5 click share · 5 brands · 82 sellers

Flapen Score

Territoire Cologne for Men against its category

The dotted line is the Beauty & Personal Care average. Past it, Territoire Cologne for Men is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Territoire Cologne for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Territoire Cologne for Men 113K times last year and spent an estimated $87K. All 5 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
-13.3%
Conversion, latest week
3.9%
Market size, estimated
$87Ka year
Peak month
December1.4× the quietest month
Top search term
territoire cologne for men63K searches a year

02 · Price

A sale here is worth $20.01.

Listings sell for $20.01 on average, from $13.61 to $32.83. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $20.01 that is $5K to $10K a year per listing.

Average price
$20.01inside the $15 to $100 sweet spot
Price range
$13.61–$32.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #960 within Men's. It carries 814 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#960in Men's
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
814per listing
Listings tracked
16

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
73 months

Products

Top Territoire Cologne for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 rising

Sellers

82

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Brand 171%
  • Brand 221%
  • Brand 34%
  • Brand 43%
  • Brand 52%

Demand

Territoire Cologne for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '25Holiday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Territoire Cologne for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • territoire cologne for men63K/yr
  • territoire24K/yr
  • territoire noir11K/yr
  • territoire cologne8K/yr
  • territory cologne for men7K/yr

Reviews and returns

What reviews say buyers love and hate about Territoire Cologne for Men

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Smell”
17%of negative reviews mention “Durability”
1.1%of orders come back
“Does not last long at all”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Territoire Cologne for Men questions

Answered from the same tracked data.