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Temporary Red Hair Dye

Maybe

The products selling today average only 4.1★. But shoppers spend only $54K a year here, so Temporary Red Hair Dye is a Maybe.

Flapen Score
54
54 / 100
Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 48
Market size
$54K/yr105K searches / yr
90-day growth
+17.1%search demand this quarter
Competition
49%top-5 click share · 24 brands · 49 sellers

Flapen Score

Temporary Red Hair Dye against its category

The dotted line is the Beauty & Personal Care average. Past it, Temporary Red Hair Dye is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Temporary Red Hair Dye market on Amazon at a glance

Shoppers on Amazon United States searched for Temporary Red Hair Dye 105K times last year and spent an estimated $54K. The top 5 brands take 57% of clicks. Demand peaks in Oct–Nov. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
+17.1%
Conversion, latest week
4.2%
Market size, estimated
$54Ka year
Peak month
October6.6× the quietest month
Top search term
red temporary hair dye24K searches a year

02 · Price

A sale here is worth $12.07.

Listings sell for $12.07 on average, from $8.25 to $27.36. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $12.07 that is $1K to $3K a year per listing.

Average price
$12.07under the $15 to $100 sweet spot
Price range
$8.25–$27.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #230 within Hair Coloring Products. It carries 16,633 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#230in Hair Coloring Products
Average rating
4.13 starsAmazon United States average 4.42 stars
Average reviews
16,633per listing
Listings tracked
29

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Temporary Red Hair Dye products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$4K$6K$9K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

49

Top-5 brand share

57%

Top 20: 97%

Top-5 click share

49%

Top 20: 89%

Open market

39%

  • ARCTIC FOX21%
  • L'Oreal Paris12%
  • Hally Hair12%
  • CMWGKBC7%
  • XMONDO4%
  • EFLY4%

Demand

Temporary Red Hair Dye search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 6.6×

Search terms

Top Temporary Red Hair Dye search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red temporary hair dye24K/yr
  • temporary red hair dye25K/yr
  • red hair dye temporary21K/yr
  • temporary hair dye red11K/yr
  • temporary hair color red5K/yr
  • temporary red hair color5K/yr
  • red hair paint4K/yr
  • red temporary hair color4K/yr
  • red hair temporary color3K/yr
  • red hair dye wash out3K/yr

Reviews and returns

What reviews say buyers love and hate about Temporary Red Hair Dye

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color20%+1.60

Not the color it says

not RED

definitely not red

Stain Resistance8%−0.09

The stains won't come out either :-

Stains

stains EVERYTHING

Suitability Colored Hair6%+0.34

this crap product didnt hold color in the hair for anything

since it came out so pigmented

for me the color just seemed to fall out of the hair

Durability6%−0.03

But I'm not sure it's durable

Broke right away

Doesnt last

Hair Related4%−0.11

took some finesse to get it to actually adhere to the hair

Barely changed my hair

even after wash it makes hair feel terrible

Love

Color36%+1.60

Vibrant color

Bright color

GREAT COLOR

Smell10%+0.59

This hair color smells amazing

Nice smell

The color is vibrant and smells great, easy to use

Suitability Colored Hair7%+0.34

Works Well on Dark Hair

worked great to touch up hair coloring

Great pigment on natural hair

Quality-Overall6%

they are a solid brand with a great history

The product itself appears well made

Amazing quality

Ease Of Use5%+0.33

Easy and quick

It was easy to put on

Super easy to do

Return

1.8% Return rate 75% Fixable by listing

Color38%█▇▇▇▇█

Not the color it says

not RED

definitely not red

Suitability Colored Hair17%▅█▅▆▆▇

this crap product didnt hold color in the hair for anything

since it came out so pigmented

for me the color just seemed to fall out of the hair

Advertised Vs Actual Product7%▇▇▆█▇▅
Functionality-Overall6%▅▅█▇▆▆

Did not work

Doesnt work unfortunately

Did not work at all

Product Condition4%▃▂█▇▄▃

Used product

The purple jar came opened and used

Opened/used

FAQ

Common Temporary Red Hair Dye questions

Answered from the same tracked data.