Temporary Red Hair Dye

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months

105K

Growth, 90 days vs prior 90

+17.1%

Conversion, latest week

4.2%

Market size, estimated

$54Ka year

Peak month

October6.6× the quietest month

Top search term

red temporary hair dye24K searches a year

Listings sell for $12.07 on average, from $8.25 to $27.36. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $12.07 that is $1K to $3K a year per listing.

Average price

$12.07under the $15 to $100 sweet spot

Price range

$8.25–$27.36

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

1.8%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #230 within Hair Coloring Products. It carries 16,633 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

7.7%

Average rank

#230in Hair Coloring Products

Average rating

4.13 starsAmazon United States average 4.42 stars

Average reviews

16,633per listing

Listings tracked

29

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

54 months