Temporary Purple Hair Dye

Shoppers searched for this 420K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $147K a year.

Searches, last 12 months

420K

Growth, 90 days vs prior 90

+15.2%

Conversion, latest week

2.5%

Market size, estimated

$147Ka year

Peak month

October4.2× the quietest month

Top search term

unicorn hair dye94K searches a year

Listings sell for $13.87 on average, from $7.28 to $17.98. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $13.87 that is $3K to $7K a year per listing.

Average price

$13.87under the $15 to $100 sweet spot

Price range

$7.28–$17.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$3K–$7K

Returns

1.8%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #214 within Hair Coloring Products. It carries 10,172 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

92%

Out of stock, average day

3.7%

Average rank

#214in Hair Coloring Products

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

10,172per listing

Listings tracked

26

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

53 months