temporary purple hair dye
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$13.87avg listing price — sweet spot $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Growth
Okay+15.2%90-day search growth — must beat 0% to launch
Market size
Okay$147K$147K/yr · 420K searches
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Price range
Okay$7.28–$17.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad10,172.15avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, temporary purple hair dye is a $147K/yr Amazon United States market (420K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 46/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
temporary purple hair dye market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- $173K–$208K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #214
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 77%
- Out of stock
- 3.7%
- Avg brand age
- 53 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
53
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
51%
Top 20: 95%
Open market
5%
- Lime Crime68%
- Hansi Naturals9%
- Pulp Riot9%
- ARCTIC FOX5%
- Hansuby2%
- L'Oreal Paris1%
- Open — no brand owns it (5 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 89 weeks — +15.2% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 4.2×
Top temporary purple hair dye search terms
- unicorn hair dye94K/yr
- lime crime unicorn hair50K/yr
- pravana vivids22K/yr
- vivid hair color12K/yr
- lime crime hair dye16K/yr
- purple temporary hair dye18K/yr
- temporary purple hair dye26K/yr
- vivid hair dye17K/yr
- pulp riot pink12K/yr
- pravana chromasilk vivids10K/yr
Top temporary purple hair dye products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lime Crime Unicorn Hair Dye Full Coverage Genie (Deep Violet Purple) - Damage-Free Semi-Permanent Hair Color Conditions & Moisturizes - Temporary Hair Tint Kit Has A Sugary Citrus Vanilla Scent
Lime Crime$15.764.4★12,054 rev
Lime Crime Full Coverage Unicorn Hair Dye Chocolate Cherry - Damage-Free Semi-Permanent Hair Color Conditions & Moisturizes - Temporary Hair Tint Kit Has A Sugary Citrus Vanilla Scent - Vegan
Lime Crime$15.914.4★12,054 rev
Lime Crime Full Coverage Unicorn Hair Dye Juicy - Damage-Free Semi-Permanent Hair Color Conditions & Moisturizes - Temporary Hair Tint Kit Has A Sugary Citrus Vanilla Scent - Vegan
Lime Crime$15.854.4★12,054 rev
Lime Crime Unicorn Hair Dye Full Coverage Anime (Candy Blue) - Vegan and Cruelty Free Semi-Permanent Hair Color Conditions & Moisturizes - Temporary Blue Hair Dye With Sugary Citrus Vanilla Scent
Lime Crime$16.654.4★12,054 rev
Vivids ChromaSILK Hair Color 3oz tube (Magenta)
Hansi Naturals$17.164.5★49 rev
Newest
by launch date
Pulp Riot Semi Permanent Hair Color Cupid Pigmented Mid-Tone Pink with Heavy Purple Undertones Long-Lasting Vibrancy Anti-Overworking Formula Vegan Conditioner-Based 4oz Tube
Pulp Riot$15.8724 rev
Pulp Riot Semi Permanent Hair Color Blush Warm Pastel Pink Long-Lasting Vibrancy Anti-Overworking Formula Vegan Conditioner-Based 4oz Tube
Pulp Riot$15.8518 rev
Vivids ChromaSILK Hair Color 3oz tube (Magenta)
Hansi Naturals$17.1649 rev
Temporary Purple Hair Color Wax for Kids Women Men Colored Hair Styling Mud Washable Style Violet Dye for Girl Boy Teens DIY Instant Hair Coloring Gel Cream for Cosplay Halloween Childrens Day
Hansuby$11.81817 rev
Vivids ChromaSILK Hair Color 3oz tube (Violet)
Hansi Naturals$17.9849 rev
Trending
90-day click momentumVivids ChromaSILK Hair Color 3oz tube (Magenta)
Hansi Naturals$17.164.5★
Pulp Riot Semi Permanent Hair Color Cupid Pigmented Mid-Tone Pink with Heavy Purple Undertones Long-Lasting Vibrancy Anti-Overworking Formula Vegan Conditioner-Based 4oz Tube
Pulp Riot$15.874.5★
Pulp Riot Semi Permanent Hair Color Blush Warm Pastel Pink Long-Lasting Vibrancy Anti-Overworking Formula Vegan Conditioner-Based 4oz Tube
Pulp Riot$15.854.8★
Vivids ChromaSILK Hair Color 3oz tube (Violet)
Hansi Naturals$17.984.5★
Lime Crime Full Coverage Unicorn Hair Dye Juicy - Damage-Free Semi-Permanent Hair Color Conditions & Moisturizes - Temporary Hair Tint Kit Has A Sugary Citrus Vanilla Scent - Vegan
Lime Crime$15.854.4★
What buyers say about temporary purple hair dye
What buyers praise and complain about, mined from review topics.What buyers love
“Good color”
“Great smell”
“Works great even on black hair”
“Great brand reputation”
“Easy to use”
“Its easy to apply”
“Long lasting and great color”
“It also leaves your hair feeling soft”
“But great for how cheap it was”
“Covers well”
What buyers complain about
“Not accurate color”
“This product left absolutely no color in my hair”
“Did not work”
“stainedbadasf”
“It falls off very quickly”
“It literally did nothing to my hair other then make it soft wth”
“STRONG SMELL”
“Very disappointing spending $16 per tub. we had to use 2 for the length/thickness of her hair”
“You dont need that much even it has a very stick consistency”
“fades faster than I thought”
Top return reasons
Common questions
- Is temporary purple hair dye profitable to sell on Amazon United States?
- The niche generates $147K/yr across 26 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +15.2%. Flapen's verdict: Skip it (46/100).
- How competitive is the temporary purple hair dye niche?
- 11 brands and 53 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in temporary purple hair dye?
- Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 1.8%.
- When does demand for temporary purple hair dye peak?
- Demand peaks in Oct–Nov; the busiest month runs 4.2× the quietest.
- What does it cost to enter the temporary purple hair dye niche?
- Listings span $7.28–$17.98; the average listing price is $13.87 (sweet spot $15–$100). The average incumbent carries 10,172 reviews — the moat a new listing must climb.