temporary hair color for kids
Worth a lookShows beatable incumbent ratings (4.1★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.8%return rate — above 5% kills the launch gate
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Good+30.6%90-day search growth — must beat 0% to launch
Avg price
Good$12.51avg listing price — sweet spot $15–$100
Price range
Okay$6.62–$21.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$203K$203K/yr · 650K searches
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Review moat
Bad11,939.66avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, temporary hair color for kids is a $203K/yr Amazon United States market (650K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Oct. Verdict: Worth a look — 57/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
temporary hair color for kids market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- $188K–$250K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #109
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.4%
- Avg brand age
- 49 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
21 rising
Sellers
35
Top-5 brand share
57%
Top 20: 99%
Top-5 click share
48%
Top 20: 89%
Open market
38%
- CMWGKBC18%
- Desire Deluxe13%
- Lime Crime11%
- Hally Hair9%
- Punky6%
- ARCTIC FOX6%
Demand & seasonality
Weekly Amazon search volume, last 65 weeks — +30.6% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 3.3×
Top temporary hair color for kids search terms
- temporary hair color for kids150K/yr
- kids hair dye47K/yr
- hair dye for kids49K/yr
- temporary hair dye for kids27K/yr
- wash out hair color45K/yr
- hair color for kids42K/yr
- hair paint43K/yr
- washable hair dye31K/yr
- hair color spray for kids42K/yr
- washable hair dye for kids28K/yr
Top temporary hair color for kids products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
4 Colors Temporary Hair Color for Kids Gifts for Teens Girls Boys Gifts for Kids Temporary Hair Dye Hair Color Spray Green Red Blue Purple Hair Dye Hair Wax Color Instant Color Wax Halloween Party
CMWGKBC$16.974.2★2,102 rev
Desire Deluxe Girls Gifts Hair Chalk - 10 Temporary Washable Color Pens for Kids Teenage Make Up & Dress Up Colourful Styles Set Toy for Christmas Birthday Halloween Accessories Party Activities
Desire Deluxe$15.554.4★25,928 rev
Lime Crime Full Coverage Unicorn Hair Dye Juicy - Damage-Free Semi-Permanent Hair Color Conditions & Moisturizes - Temporary Hair Tint Kit Has A Sugary Citrus Vanilla Scent - Vegan
Lime Crime$15.854.4★12,054 rev
Hally Hair Temporary Hair Color Shade Stix (Blue) - Hair Makeup Accessories for Kids Teens & Adults - 12 ml Washable Hair Chalk & Dye for Festivals Sporting Events & Parties
Hally Hair$8.053.6★1,791 rev
Fun In by Sun In Temporary Hair Color with Easy Brush Applicator for Kids Teens & Adults - Washable One day color for Festivals Events & Parties - All Hair Types
FUN IN$8.453.9★306 rev
Newest
by launch date
HAIOLORPRO 10PCS Hair Chalk for Girls Temporary Hair Color Washable Temporary Hair Dye for Kids Women Men Gifts for Teenage Girls Gifts for 6-10 Year Old Girl
HAIOLORPRO$9.98163 rev
Bright Seed Hair Chalk for Girls Fun Washable Temporary Hair Color
Bright Seed$9.8277 rev
Temporary Hair Color Spray For Kids Women Men Temporary Hair Dye Washable Hair Color Wax Non-Sticky For Cosplay Party DIY Christmas Party Halloween Crazy Hair Day(Blue 4.06 oz)
Waybesty$9.45513 rev
8 Colors Temporary Hair Chalk Hair Dye Washable Hair Color Makeup For Sport Events Halloween Christmas Birthday Cosplay Festivals Hair DIY Party
SPRINGSUGAR$8.09595 rev
Fun In by Sun In Temporary Hair Color with Easy Brush Applicator for Kids Teens & Adults - Washable One day color for Festivals Events & Parties - All Hair Types
FUN IN$8.45306 rev
Trending
90-day click momentum
Arctic Fox Semi-Permanent Hair Dye Vegan & Cruelty-Free Ammonia-Free Conditioning Long Lasting Vibrant Purple AF Color For All Hair Types Unisex 4 Fl Oz
ARCTIC FOX$11.864.3★
Hally Hair Temporary Hair Color Shade Stix (Blue) - Hair Makeup Accessories for Kids Teens & Adults - 12 ml Washable Hair Chalk & Dye for Festivals Sporting Events & Parties
Hally Hair$8.053.6★
HAIOLORPRO 10PCS Hair Chalk for Girls Temporary Hair Color Washable Temporary Hair Dye for Kids Women Men Gifts for Teenage Girls Gifts for 6-10 Year Old Girl
HAIOLORPRO$9.984.3★
ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (4 Fl Oz GIRLS NIGHT)
ARCTIC FOX$11.974.3★
Bright Seed Hair Chalk for Girls Fun Washable Temporary Hair Color
Bright Seed$9.824.2★
What buyers say about temporary hair color for kids
What buyers praise and complain about, mined from review topics.What buyers love
“The colors are vibrant”
“Easy to Use”
“Good quality very vibrant”
“Great for dark hair”
“Smells amazing”
“beautiful from the first application”
“thankfully easy to clean”
“Cute gift”
“its pretty affordable”
“Fun and Easy”
What buyers complain about
“Color didnt show”
“It's really crappy hair dye”
“Pump doesnt work”
“Broke”
“Really sticky”
“Messy and hard to clean”
“Looks nothing like the picture”
“Not easy to use”
“waste of money”
“It basically turned to dust in my hair”
Top return reasons
Common questions
- Is temporary hair color for kids profitable to sell on Amazon United States?
- The niche generates $203K/yr across 29 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +30.6%. Flapen's verdict: Worth a look (57/100).
- How competitive is the temporary hair color for kids niche?
- 21 brands and 35 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in temporary hair color for kids?
- Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 1.8%.
- When does demand for temporary hair color for kids peak?
- Demand peaks in Oct; the busiest month runs 3.3× the quietest.
- What does it cost to enter the temporary hair color for kids niche?
- Listings span $6.62–$21.30; the average listing price is $12.51 (sweet spot $15–$100). The average incumbent carries 11,940 reviews — the moat a new listing must climb.