Is temporary hair color profitable to sell on Amazon United States?

The niche generates $138K/yr across 69 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +5.0%. Flapen's verdict: Worth a look (58/100).

How competitive is the temporary hair color niche?

42 brands and 144 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 34% of demand.

What do buyers complain about in temporary hair color?

Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 1.6%.

When does demand for temporary hair color peak?

Demand peaks in Sep–Oct; the busiest month runs 3.0× the quietest.

What does it cost to enter the temporary hair color niche?

Listings span $5.10–$35.79; the average listing price is $14.07 (sweet spot $15–$100). The average incumbent carries 19,536 reviews — the moat a new listing must climb.

temporary hair color

Worth a look

Shows no brand lock-in (top 5 brands take 34% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible34%

top-5 brand share — no brand owns this niche

Competition

Great29%

top-5 click share — an open shelf

Returns

Great1.6%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Good$5.10–$35.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$14.07

avg listing price — sweet spot $15–$100

Growth

Okay+5.0%

90-day search growth — must beat 0% to launch

Market size

Okay$138K

$138K/yr · 644K searches

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Review moat

Bad19,535.99

avg incumbent reviews — the moat a new listing must climb

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, temporary hair color is a $138K/yr Amazon United States market (644K searches/yr). The top 5 brands hold 34% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 58/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

temporary hair color market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $113K–$141K; units × avg price
Conversion rate: 1.5%
Avg BSR: #93
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 0.9%
Avg brand age: 62 months
Avg seller age: 142 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

42 falling

Sellers

144

Top-5 brand share

34%

Top 20: 80%

Top-5 click share

29%

Top 20: 61%

Open market

61%

CMWGKBC9%
KERACOLOR8%
Adore6%
ARCTIC FOX6%
Lime Crime5%
Clairol Professional4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +5.0% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 3.0×

Open Trend

Top temporary hair color search terms

temporary hair color320K/yr -3.0%0.9% conv.
wash out hair color45K/yr +11.5%0.6% conv.
hair dye temporary27K/yr +30.7%0.7% conv.
temporary hair dye for dark hair21K/yr +58.1%0.5% conv.
brown semi permanent hair dye24K/yr +2.9%2.3% conv.
temp hair color21K/yr +18.6%0.9% conv.
temporary hair color for women25K/yr -13.1%0.6% conv.
demi hair color19K/yr +8.9%0.5% conv.
demi-permanent hair color12K/yr -13.1%0.3% conv.
hair color temporary15K/yr +18.1%1.5% conv.

All search terms

Top temporary hair color products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

4 Colors Temporary Hair Color for Kids Gifts for Teens Girls Boys Gifts for Kids Temporary Hair Dye Hair Color Spray Green Red Blue Purple Hair Dye Hair Wax Color Instant Color Wax Halloween Party

CMWGKBC$16.974.2★2,102 rev

Adore Semi Permanent Hair Color (107 Mocha) | Vegan & Cruelty-Free Brown Hair Dye | No Ammonia No Peroxide No Alcohol | 4 Fl Oz

Adore$7.894.0★1,487 rev

Arctic Fox Semi-Permanent Hair Dye Vegan & Cruelty-Free Ammonia-Free Conditioning Long Lasting Vibrant Purple AF Color For All Hair Types Unisex 4 Fl Oz

ARCTIC FOX$11.864.3★86,431 rev

Roux Fanci-Full Instant Hair Color Rinse 23 Frivolous Fawn Temporarily Evens Tones Blends Away Gray 15.2 Oz

Roux$11.294.4★7,321 rev

Desire Deluxe Girls Gifts Hair Chalk - 10 Temporary Washable Color Pens for Kids Teenage Make Up & Dress Up Colourful Styles Set Toy for Christmas Birthday Halloween Accessories Party Activities

Desire Deluxe$15.554.4★25,928 rev

Newest

by launch date

10Pcs Temporary Hair Color Wax for Christmas Party Daily Party Cosplay Stocking Stuffers DIY Washable Hair Chalk Natural Instant Hair Color for Women Temporary Hair Dye for Kids Teens Women Men 40g

lockmio$20.7279 rev

1y ago

XMONDO Color 5N Dark Brown Color Depositing Mask & Glossing Treatment Infused with Bond Boosters for Nourishment Revitalize & Repair Vegan Formula 8 Fl Oz

XMONDO$29.741,812 rev

1y ago

Fun In by Sun In Temporary Hair Color with Easy Brush Applicator for Kids Teens & Adults - Washable One day color for Festivals Events & Parties - All Hair Types

FUN IN$8.45306 rev

2y ago

Hally Hair Temporary Hair Color Shade Stix (Blue) - Hair Makeup Accessories for Kids Teens & Adults - 12 ml Washable Hair Chalk & Dye for Festivals Sporting Events & Parties

Hally Hair$8.051,791 rev

3y ago

6 Color Temporary Hair Color Wax Easter Basket Stuffers for Teens Girls Boys Blue Green Purple Pink Orange Red Hair Dye Natural Instant Hair Wax Color DIY Temporary Hair Color for Kids Teens Women Men

Sakose$21.30688 rev

3y ago

What buyers say about temporary hair color

What buyers praise and complain about, mined from review topics.

What buyers love

Color26%

“Amazing colors”

Ease Of Use8%

“Easy peasy”

Quality-Overall8%

“Good quality very vibrant”

Coverage5%

“Best coverage”

Suitability Colored Hair5%

“hair color perfectly”

Smell4%

“Great smell”

Ease Of Application3%

“Fast/Easy Application”

Value For Money3%

“saves money”

Soft Feel3%

“Leaves hair soft”

Brightness/Shine/Glow2%

“adds shine”

What buyers complain about

Color24%

“No color at all”

Suitability Colored Hair10%

“didnt really color my hair”

Functionality-Overall7%

“not good results”

Hair Related4%

“My hair feels horrible”

Value For Money3%

“Too costly”

Stain Resistance3%

“Product leaves stains”

Coverage3%

“Not full coverage”

Durability3%

“fall apart easily”

Ease Of Cleaning3%

“hard to wash off”

Moist/Dry2%

“Dried out”

Top return reasons

Color45%

Suitability Colored Hair13%

Functionality-Overall10%

Advertised Vs Actual Product8%

Coverage4%

Suitability Short Hair2%

Product Condition2%

Adhesion/Stickiness2%

Value For Money2%

Defective Material/Parts1%

Common questions

Is temporary hair color profitable to sell on Amazon United States?: The niche generates $138K/yr across 69 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +5.0%. Flapen's verdict: Worth a look (58/100).
How competitive is the temporary hair color niche?: 42 brands and 144 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 34% of demand.
What do buyers complain about in temporary hair color?: Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 1.6%.
When does demand for temporary hair color peak?: Demand peaks in Sep–Oct; the busiest month runs 3.0× the quietest.
What does it cost to enter the temporary hair color niche?: Listings span $5.10–$35.79; the average listing price is $14.07 (sweet spot $15–$100). The average incumbent carries 19,536 reviews — the moat a new listing must climb.