Temporary Hair Color

Shoppers searched for this 644K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $138K a year.

Searches, last 12 months

644K

Growth, 90 days vs prior 90

+5.0%

Conversion, latest week

1.5%

Market size, estimated

$138Ka year

Peak month

October3.0× the quietest month

Top search term

temporary hair color320K searches a year

Listings sell for $14.07 on average, from $5.10 to $35.79. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $14.07 that is $1K to $4K a year per listing.

Average price

$14.07under the $15 to $100 sweet spot

Price range

$5.10–$35.79

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$1K–$4K

Returns

1.6%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #93 within Hair Coloring Products. It carries 19,536 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

0.9%

Average rank

#93in Hair Coloring Products

Average rating

4.18 starsAmazon United States average 4.42 stars

Average reviews

19,536per listing

Listings tracked

69

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

62 months