Is temporary black hair dye profitable to sell on Amazon United States?

The niche generates $48K/yr across 20 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +7.9%. Flapen's verdict: Worth a look (50/100).

How competitive is the temporary black hair dye niche?

19 brands and 98 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in temporary black hair dye?

Top complaints mined from reviews: Color, Suitability Colored Hair, Stain Resistance. The return rate is 0.8%.

When does demand for temporary black hair dye peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 9.5× the quietest.

What does it cost to enter the temporary black hair dye niche?

Listings span $5.98–$30.25; the average listing price is $13.12 (sweet spot $15–$100). The average incumbent carries 16,491 reviews — the moat a new listing must climb.

temporary black hair dye

Worth a look

Shows low returns (0.8%), but a small market ($48K/yr) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Price range

Good$5.98–$30.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.12

avg listing price — sweet spot $15–$100

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+7.9%

90-day search growth — must beat 0% to launch

Review moat

Bad16,490.8

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$48K

$48K/yr · 98K searches

According to Flapen's Amazon United States niche tracking, temporary black hair dye is a $48K/yr Amazon United States market (98K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 50/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

temporary black hair dye market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $66K–$79K; units × avg price
Conversion rate: 3.7%
Avg BSR: #140
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 9.8%
Avg brand age: 54 months
Avg seller age: 159 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

31%

ARCTIC FOX30%
Hansuby12%
Acomler8%
Mifeloy8%
Adore6%
XMONDO5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.9% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 9.5×

Open Trend

Top temporary black hair dye search terms

temporary black hair dye36K/yr +8.0%2.9% conv.
black temporary hair dye20K/yr +5.3%3.6% conv.
temporary hair dye black11K/yr +9.8%2.4% conv.
temporary black hair color6K/yr +90.9%1.9% conv.
black hair dye temporary10K/yr -11.9%5.3% conv.
temporary hair color black7K/yr -26.1%2.4% conv.
black hair paint3K/yr +29.4%1.5% conv.
black temporary hair color4K/yr +1.9%3.4% conv.
black hair dye that washes out2K/yr -38.0%4.8% conv.

All search terms

Top temporary black hair dye products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (4 Fl Oz TRANSYLVANIA)

ARCTIC FOX$11.864.3★86,431 rev

Hansuby Temporary Black Hair Color Wax for Kids Washable Colored Hair Styling Mud Women Men Style Dye for Girls Boys Teens Instant Hair Coloring Gel Cream for DIY Cosplay Halloween Childrens Day

Hansuby$9.094.2★817 rev

Acomler Black Hair Spray Temporary Hair Color Spray for Kids Women Men Washable Temporary Hair Dye One-Day Hair Color Wax for Cosplay Party DIY Christmas Halloween Crazy Hair Day(Black 4.06Oz)

Acomler$9.214.3★323 rev

Black Temporary Hair Color Wax Instant Natural Hairstyle Cream Dye Washable Styling Pomadesfor Men Girls Women Youth Disposable Coloring Mud for Party Cosplay DIY Halloween

Mifeloy$8.943.9★390 rev

Adore Semi Permanent Hair Color (118 Off Black) | Vegan & Cruelty-Free Black Hair Dye | No Ammonia No Peroxide No Alcohol | 4 Fl Oz

Adore$8.204.0★839 rev

Newest

by launch date

HULYHDP Black Temporary Hair Color Stick Waterproof Sweatproof Non-Sticky Washable Hair Dye Face & Body Paint for Festivals Raves Cosplay Parties & Daily Makeup

HULYHDP$5.9873 rev

5mo ago

Amzsudy Black Temporary Hair Color Spray for Men Women Instant Colored Hair Dye Alternative for Teens Disposable Washable 150ml Quick Styling for Party Cosplay Halloween Christmas

Amzsudy$9.95289 rev

6mo ago

Acomler Black Hair Spray Temporary Hair Color Spray for Kids Women Men Washable Temporary Hair Dye One-Day Hair Color Wax for Cosplay Party DIY Christmas Halloween Crazy Hair Day(Black 4.06Oz)

Acomler$9.21323 rev

11mo ago

VOLLUCK Temporary Hair Clay Pomades 4.23 oz Natural Hair Dye Material Disposable Hair Styling Clay Ash for Cosplay. Halloween Party (Jet Black)

VOLLUCK$9.068,322 rev

1y ago

Black Hair Spray Temporary Hair Color Spray for Kids Women Men Temporary Hair Dye Root Touch Up Hair Color Dye Washable Hair Spray Wax for Party Makeup Halloween Cosplay(120ML)

KENINA$9.10418 rev

1y ago

What buyers say about temporary black hair dye

What buyers praise and complain about, mined from review topics.

What buyers love

Color20%

“the color is vibrant”

Quality-Overall13%

“Remarkable product”

Ease Of Use9%

“Ease of use”

Smell6%

“Smells good”

Suitability Colored Hair5%

“Works perfectly for my dark black hair”

Coverage4%

“Good coverage”

Value For Money3%

“Saves money”

Soft Feel3%

“So soft and shiny”

Efficiency3%

“It works really good”

Durability3%

“Black good durability”

What buyers complain about

Color31%

“Faded extremely quickly”

Suitability Colored Hair9%

“doesn't have enough black pigment to cover other dyed colors if your hair is not starting from bleached blonde”

Stain Resistance6%

“it staining my floor”

Functionality-Overall5%

“Failed to work”

Hair Related3%

“It didnt touch my hair”

Durability3%

“If it ain't broke”

Allergies3%

“Allergic reaction”

Ease Of Cleaning2%

“a mess”

Value For Money2%

“Not worth it”

Coverage2%

“Not for gray coverage”

Top return reasons

Color28%

Suitability Colored Hair21%

Advertised Vs Actual Product10%

Functionality-Overall8%

Leak-Proof5%

Stain Resistance5%