Temporary Black Hair Dye

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months

98K

Growth, 90 days vs prior 90

+7.9%

Conversion, latest week

3.7%

Market size, estimated

$48Ka year

Peak month

October9.5× the quietest month

Top search term

temporary black hair dye36K searches a year

Listings sell for $13.12 on average, from $5.98 to $30.25. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $13.12 that is $1K to $3K a year per listing.

Average price

$13.12under the $15 to $100 sweet spot

Price range

$5.98–$30.25

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

0.8%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #140 within Hair Coloring Products. It carries 16,491 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

9.8%

Average rank

#140in Hair Coloring Products

Average rating

4.08 starsAmazon United States average 4.42 stars

Average reviews

16,491per listing

Listings tracked

20

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

54 months