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Teen Shampoo

Fail

The top 5 brands take 96% of clicks, so Teen Shampoo is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$125K/yr86K searches / yr
90-day growth
-5.0%search demand this quarter
Competition
59%top-5 click share · 8 brands · 53 sellers

Flapen Score

Teen Shampoo against its category

The dotted line is the Beauty & Personal Care average. Past it, Teen Shampoo is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Teen Shampoo market on Amazon at a glance

Shoppers on Amazon United States searched for Teen Shampoo 86K times last year and spent an estimated $125K. The top 5 brands take 96% of clicks. Demand peaks in Feb–Aug. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $125K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
-5.0%
Conversion, latest week
7.1%
Market size, estimated
$125Ka year
Peak month
February2.0× the quietest month
Top search term
tbh29K searches a year

02 · Price

A sale here is worth $20.42.

Listings sell for $20.42 on average, from $7.95 to $48.31. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $20.42 that is $2K to $5K a year per listing.

Average price
$20.42inside the $15 to $100 sweet spot
Price range
$7.95–$48.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #722 within Shampoo & Conditioner Sets. It carries 2,130 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#722in Shampoo & Conditioner Sets
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
2,130per listing
Listings tracked
30

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
69 months

Products

Top Teen Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

53

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

59%

Top 20: 90%

Open market

2%

  • Brand 159%
  • Brand 228%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (2 brands, 2%)

Demand

Teen Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KBlack Friday '25Spike '26AugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Aug · busiest ÷ quietest = 2.0×

Search terms

Top Teen Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tbh29K/yr
  • teen shampoo11K/yr
  • tbh shampoo9K/yr
  • teenology shampoo and conditioner4K/yr
  • shampoo for teen girls5K/yr
  • best shampoo for teenage girls3K/yr
  • shampoo for teens4K/yr
  • teenology3K/yr
  • teenology shampoo4K/yr
  • tbh kids shampoo3K/yr

Reviews and returns

What reviews say buyers love and hate about Teen Shampoo

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Smell”
11%of negative reviews mention “Smell”
0.5%of orders come back
“Smells strange”
A buyer, on “Smell”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Teen Shampoo questions

Answered from the same tracked data.