teen face wash
Launch itA $3.0M/yr market growing +2.9% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible15.1%search→purchase rate — share of searches ending in a sale
Market size
Incredible$3.0M$3.0M/yr · 2.0M searches
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good$2.93–$27.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.05avg listing price — sweet spot $15–$100
Growth
Okay+2.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad9,108.86avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, teen face wash is a $3.0M/yr Amazon United States market (2.0M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Sep–Oct. Verdict: Launch it — 57/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
teen face wash market data
- Units sold / yr
- 300K–400K
- avg 8,000–10,000/product
- Revenue / yr
- $3.0M–$4.0M
- units × avg price
- Conversion rate
- 15.1%
- Avg BSR
- #122
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 37%
- Out of stock
- 0.0%
- Avg brand age
- 74 months
- Avg seller age
- 127 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
3 flat
Sellers
167
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
42%
Top 20: 85%
Open market
0%
- Neutrogena79%
- Clean & Clear20%
- Amazon Basics1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.9% search growth over the last 90 days.Peak months: Jun, Sep, Oct · busiest ÷ quietest = 4.9×
Top teen face wash search terms
- neutrogena face wash1.0M/yr
- clean and clear face wash282K/yr
- clean and clear125K/yr
- face wash neutrogena62K/yr
- neutrogena acne face wash70K/yr
- neutrogena oil free acne wash59K/yr
- clean and clear morning burst43K/yr
- neutrogena cleanser41K/yr
- neutrogena face wash acne33K/yr
- morning burst face wash28K/yr
Top teen face wash products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Neutrogena Oil-Free Acne Face Wash - Facial Cleanser with Salicylic Acid Daily Cleanser for Oily & Acne-Prone Skin Clears & Helps Prevent Breakouts Clear Formula 9.1 fl. oz. Bottle
Neutrogena$8.254.7★4,207 rev
Neutrogena Ultra Gentle Foaming Facial Cleanser Fragrance Free Hydrating Face Wash for Sensitive Skin Daily Non Over Drying Makeup Remover Hypoallergenic Soap & Dye Free Non-Comedogenic 16 Fl Oz
Neutrogena$9.654.6★9,094 rev
Neutrogena Hydro Boost Hydrating Gel Cleanser Daily Face Wash for Sensitive Skin Gentle Foaming Facial Cleanser Noncomedogenic Alcohol- and Fragrance-Free Hyaluronic Acid 7.8 fl oz
Neutrogena$8.524.7★5,599 rev
Neutrogena Oil Free Acne Face Wash for Oily Skin Salicylic Acid Cleanser Noncomedogenic Residue Free Easy Pump Bottles 9.1 Fl Oz 3 Count
Neutrogena$19.634.7★10,772 rev
Clean & Clear 2-Pack Oil-Free Facial Cleansers with Citrus Scent Morning Burst and Night Relaxing 16 oz
Clean & Clear$9.234.6★42,795 rev
Newest
by launch date
Neutrogena Oil-Free Acne Face Wash Fragrance Free Sensitive Skin Facial Cleanser with 2% Salicylic Acid Acne Treatment for Face 9.1 Fl Oz
Neutrogena$8.72571 rev
Neutrogena Hydro Boost Hydrating Gel Cleanser Daily Face Wash for Sensitive Skin Gentle Foaming Facial Cleanser Noncomedogenic Alcohol- and Fragrance-Free Hyaluronic Acid 7.8 fl oz
Neutrogena$8.525,599 rev
Neutrogena Hydro Boost Hydrating Face Wash & Makeup Remover Gentle Facial Cleanser Gel with Hyaluronic Acid Locks Moisture for Soft Supple Skin Hypoallergenic Oil-Free Soap-Free 7.8 fl oz
Neutrogena$10.505,114 rev
Neutrogena Hydro Boost Gentle Exfoliating Daily Facial Cleanser with Hyaluronic Acid Clinically Proven to Increase Skins Hydration Level Non-Comedogenic Oil- Soap- & Paraben-Free 5 Oz 3 Pack
Neutrogena$27.763,047 rev
Clean & Clear Morning Burst Oil-Free Facial Cleanser Brightening Vitamin C & Ginseng Daily Face Wash Hypoallergenic Special Care with Pride Packaging Value Two Pack 8 Fl. Oz
Clean & Clear$23.16739 rev
Trending
90-day click momentum
Neutrogena Oil-Free Acne Face Wash Breakout Prone Skin Facial Cleanser with 2% Salicylic Acid Acne Treatment for Face 6 fl. oz
Neutrogena$8.244.7★
Neutrogena Hydro Boost Hydrating Gel Cleanser Daily Face Wash for Sensitive Skin Gentle Foaming Facial Cleanser Noncomedogenic Alcohol- and Fragrance-Free Hyaluronic Acid 7.8 fl oz
Neutrogena$8.524.7★
Clean & Clear Deep Action Exfoliating Facial Cleanser Scrub & Face Wash Pro-Vitamin B5 Lactic & Glycolic Acids Oil-Free Gentle Daily Exfoliator for Soft Smooth Hydrated Skin Vegan 7 Fl Oz Tube
Clean & Clear$5.644.6★
Neutrogena Oil-Free Acne Wash Pink Grapefruit Face Scrub with 2% Salicylic Acid & Vitamin C Gentle Exfoliating Foaming Cleanser for Acne-Prone Skin 6.7 fl. oz
Neutrogena$9.134.8★
Neutrogena Ultra Gentle Foaming Facial Cleanser Fragrance Free Hydrating Face Wash for Sensitive Skin Daily Non Over Drying Makeup Remover Hypoallergenic Soap & Dye Free Non-Comedogenic 16 Fl Oz
Neutrogena$9.654.6★
What buyers say about teen face wash
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans Well”
“Soft skin”
“Great Reliable & Affordable Product”
“Smells clean”
“Good for your skin”
“Great deal”
“Super Moisturizer”
“Cleans Well”
“The pumps function good”
“Doesnt dry out skin”
What buyers complain about
“Chemical Smell”
“Skin Irritation”
“Not very hydrating”
“pump failure”
“The pump dispenser doesn't work”
“This burns”
“Doesn't dry skin”
“BURN UP MY SKIN”
“Leaking opened”
“My face is very oily”
Top return reasons
Common questions
- Is teen face wash profitable to sell on Amazon United States?
- The niche generates $3.0M/yr across 35 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.9%. Flapen's verdict: Launch it (57/100).
- How competitive is the teen face wash niche?
- 3 brands and 167 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in teen face wash?
- Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 0.3%.
- When does demand for teen face wash peak?
- Demand peaks in Jun–Sep–Oct; the busiest month runs 4.9× the quietest.
- What does it cost to enter the teen face wash niche?
- Listings span $2.93–$27.86; the average listing price is $10.05 (sweet spot $15–$100). The average incumbent carries 9,109 reviews — the moat a new listing must climb.