Is teen face moisturizer profitable to sell on Amazon United States?

The niche generates $57K/yr across 18 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -0.3%. Flapen's verdict: Skip it (46/100).

How competitive is the teen face moisturizer niche?

14 brands and 120 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in teen face moisturizer?

Top complaints mined from reviews: Allergies, Moist/Dry, Suitability Dry Skin. The return rate is 0.7%.

When does demand for teen face moisturizer peak?

Demand peaks in Aug; the busiest month runs 1.8× the quietest.

What does it cost to enter the teen face moisturizer niche?

Listings span $7.56–$35.57; the average listing price is $15.29 (sweet spot $15–$100). The average incumbent carries 7,181 reviews — the moat a new listing must climb.

teen face moisturizer

Skip it

A small market ($57K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great$15.29

avg listing price — sweet spot $15–$100

Conversion

Good6.9%

search→purchase rate — share of searches ending in a sale

Price range

Good$7.56–$35.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-0.3%

90-day search growth — must beat 0% to launch

Review moat

Bad7,181.33

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$57K

$57K/yr · 54K searches

According to Flapen's Amazon United States niche tracking, teen face moisturizer is a $57K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Aug. Verdict: Skip it — 46/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

teen face moisturizer market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: $61K–$76K; units × avg price
Conversion rate: 6.9%
Avg BSR: #267
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 0.0%
Avg brand age: 62 months
Avg seller age: 127 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

120

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

20%

Neutrogena40%
Dr.Althea13%
PURITO12%
Vanicream6%
BellamiLuxx5%
Cetaphil4%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -0.3% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 1.8×

Open Trend

Top teen face moisturizer search terms

fungal acne safe moisturizer18K/yr -1.9%3.1% conv.
fungal acne moisturizer9K/yr -10.2%3.0% conv.
hormonal acne moisturizer5K/yr +32.5%1.2% conv.
grapefruit moisturizer4K/yr +43.9%1.3% conv.
neutrogena acne moisturizer4K/yr -14.4%13.4% conv.
neutrogena grapefruit moisturizer3K/yr +17.4%26.5% conv.
neutrogena oil free acne moisturizer4K/yr -9.5%21.7% conv.
acne control moisturizer3K/yr -17.1%4.7% conv.
oil free acne moisturizer3K/yr -30.2%10.3% conv.

All search terms

Top teen face moisturizer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Neutrogena Oil Free Acne Moisturizer .5% Salicylic Acid Acne Treatment Pink Grapefruit Face Lotion for Breakouts Non-Greasy & Non-Comedogenic 4 fl. oz

Neutrogena$9.524.5★15,365 rev

PURITO Oat Calming Gel Cream | Face Moisturizer for Blemish Calm & Lightweight Hydration | All skin types sensitive and blemish-prone skin | Non-Comedogenic | Korean Skincare 100mL 3.38 fl.oz

PURITO$15.284.5★2,858 rev

Dr.Althea 345 Relief Cream | PDRN & Hyaluronic Acid for Hydration Blemish Care | Post-Acne Face Moisturizer with Centella & Niacinamide | Korean Vegan Skincare 1.69 Fl Oz (Ver.2 - Pack of 1)

Dr.Althea$22.234.6★19,082 rev

Dr.Althea 345 Relief Cream | PDRN & Hyaluronic Acid for Hydration Blemish Care | Post-Acne Face Moisturizer with Centella & Niacinamide | Korean Vegan Skincare 0.50 Fl Oz (Ver.2 - Pack of 1)

Dr.Althea$9.714.6★19,082 rev

Vanicream Daily Facial Moisturizer With Ceramides and Hyaluronic Acid - Formulated Without Common Irritants for Those with Sensitive Skin 3 fl oz (Pack of 1)

Vanicream$13.534.6★24,611 rev

Newest

by launch date

Dr.Althea 345 Relief Cream | PDRN & Hyaluronic Acid for Hydration Blemish Care | Post-Acne Face Moisturizer with Centella & Niacinamide | Korean Vegan Skincare 0.50 Fl Oz (Ver.2 - Pack of 1)

Dr.Althea$9.7119,082 rev

7mo ago

Neutrogena Evenly Clear Acne Gel Moisturizer with Salicylic Acid & N-Acetyl Glucosamine Lightweight Non-Greasy Face Moisturizer Helps Treat Breakouts & Visibly Fade the look of Post-Acne 1.7 fl. oz

Neutrogena$12.93160 rev

7mo ago

BellamiLuxx Fungal Acne Treatment Lotion: Effective Face & Body Pimple Cream for Bumps Clusters Itch & Redness Fungal Prone Skin Acne Treatment Moisturizer for Teens & Adults with Natural Actives

BellamiLuxx$23.69247 rev

11mo ago

Dr.Althea 345 Relief Cream | PDRN & Hyaluronic Acid for Hydration Blemish Care | Post-Acne Face Moisturizer with Centella & Niacinamide | Korean Vegan Skincare 1.69 Fl Oz (Ver.2 - Pack of 1)

Dr.Althea$22.2319,082 rev

11mo ago

Good Molecules Hydrating Gel Moisturizer Lightweight Water-Based Gel Fast-Absorbing Oil-Free Moisturizer for Oily & Combination Skin with Hydrating Electrolytes Fragrance-Free Face Care

Good Molecules$10.021,132 rev

1y ago

What buyers say about teen face moisturizer

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry27%

“super hydrating”

Suitability Combination Skin10%

“Good for sensitive skin”

Quality-Overall8%

“Excellent Product”

Soft Feel6%

“Leaves skin soft”

Weight Light5%

“This cream has a lightweight”

Suitability Dry Skin5%

“Great for dry skin”

Value For Money4%

“Great value”

Absorbency3%

“easily absorbed”

Suitability Oily Skin3%

“It works great on oily skin”

Allergies2%

“No irritation”

What buyers complain about

Allergies11%

“really irritated my skin”

Moist/Dry9%

“Does not moisturize”

Suitability Dry Skin6%

“Not enough for dry skin”

Smell5%

“No scent”

Skin Health4%

“he said it burned his skin”

Oily/Greasy4%

“Very Greasy”

Sensitivity-Overall3%

“Not for sensitive faces”

Functionality-Overall3%

“It never worked”

Suitability Oily Skin3%

“not for oily skin”

Value For Money3%

“Expensive”

Top return reasons

Moist/Dry15%

Functionality-Overall10%

Advertised Vs Actual Product8%

Value For Money8%

Suitability Dry Skin5%

Skin Health5%

Size-Overall5%

Smell4%

Suitability Combination Skin4%

Product Condition4%

Common questions

Is teen face moisturizer profitable to sell on Amazon United States?: The niche generates $57K/yr across 18 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -0.3%. Flapen's verdict: Skip it (46/100).
How competitive is the teen face moisturizer niche?: 14 brands and 120 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in teen face moisturizer?: Top complaints mined from reviews: Allergies, Moist/Dry, Suitability Dry Skin. The return rate is 0.7%.
When does demand for teen face moisturizer peak?: Demand peaks in Aug; the busiest month runs 1.8× the quietest.
What does it cost to enter the teen face moisturizer niche?: Listings span $7.56–$35.57; the average listing price is $15.29 (sweet spot $15–$100). The average incumbent carries 7,181 reviews — the moat a new listing must climb.