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Teen Deodorant for Girls

Fail

The top 5 brands take 100% of clicks, so Teen Deodorant for Girls is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$747K/yr573K searches / yr
90-day growth
+7.5%search demand this quarter
Competition
81%top-5 click share · 3 brands · 542 sellers

Flapen Score

Teen Deodorant for Girls against its category

The dotted line is the Beauty & Personal Care average. Past it, Teen Deodorant for Girls is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Teen Deodorant for Girls market on Amazon at a glance

Shoppers on Amazon United States searched for Teen Deodorant for Girls 573K times last year and spent an estimated $747K. All 3 brands take every click. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 10.4% of those searches ended in a purchase.

Shoppers searched for this 573K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved +7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $747K a year.

Searches, last 12 months
573K
Growth, 90 days vs prior 90
+7.5%
Conversion, latest week
10.4%
Market size, estimated
$747Ka year
Peak month
May3.2× the quietest month
Top search term
hello deodorant188K searches a year

02 · Price

A sale here is worth $12.58.

Listings sell for $12.58 on average, from $6.93 to $19.59. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $12.58 that is $38K to $50K a year per listing.

Average price
$12.58under the $15 to $100 sweet spot
Price range
$6.93–$19.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
$38K–$50K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #175 within Deodorants & Antiperspirants. It carries 6,612 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#175in Deodorants & Antiperspirants
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
6,612per listing
Listings tracked
11

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
65 months

Products

Top Teen Deodorant for Girls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

542

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Brand 190%
  • Brand 26%
  • Brand 34%
  • Open — no brand owns it (0%)

Demand

Teen Deodorant for Girls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 3.2×

Search terms

Top Teen Deodorant for Girls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hello deodorant188K/yr
  • hello deodorant for women92K/yr
  • teen deodorant for girls50K/yr
  • hello deodorant for kids39K/yr
  • hello unicorn deodorant21K/yr
  • girls deodorant34K/yr
  • girls deodorant 8-1229K/yr
  • teen deodorant19K/yr
  • hello deodorant for men16K/yr
  • teen girl deodorant9K/yr

Reviews and returns

What reviews say buyers love and hate about Teen Deodorant for Girls

We read the reviews and the return reasons for every product selling here.

51%of positive reviews mention “Smell”
20%of negative reviews mention “Smell”
0.5%of orders come back
“The scent is SO STRONG”
A buyer, on “Smell”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Teen Deodorant for Girls questions

Answered from the same tracked data.